Opinion Leaders 1 in 10 Online Influencers 3 in 10 Amplified voices Fans Influencers Followers Friends
Evangelists Know yourPassionate Fans Spread the Word Protect theBrand in a Crisis
Brand AmbassadorsNurture yourevangelistsMake them part ofthe teamCreate BrandAmbassadors
Mizuno - The Mezamashii Run ProjectIt is no secret that i am an Asics or Nike Running shoe man.I rarely deviate or try different Brands. A few months ago I triedthe MIZUNO – WAVE RIDER 15 and I was very impressed withthe shoe. It totally changed my impression of the Mizuno Brand.I prefer the shorter runs rather than the long ones! Ive alwaysbeen a Nike girl, but since your posts and lots of runningexperience, Id love to get my hands on a pair of Mizunos and getback on the path!This is a blog I like to visit regularly and I got to know thatRunning Shield’s favorite shoe brands are Asics and Nike. Thus,it was a bit of a surprise for me to read him writing about Mizuno.My Mizuno shoes arrived in time for me to test them out. Youknow, on one of the toughest marathon courses in the country.And you know what? They were awesome. So I tested themAGAIN on a trail half marathon the next day. Im pretty muchmaking them my new trail shoe.
Digital Crisis Report 79% expect a major crisis within 12 months More than half think it will be online Only 54% have a plan 49% of those with a plan still have gaps Less than half (45%) know who their influential customers are
Progressive Insurance Case of under insured driver policy Blog post Facebook posts Invited to Today Show
Social Media Threats 76% could have been avoided (Altimeter Group)
Content StrategyWhen you know what people aresaying, what they think and feel,who they are connected to andwhat they are interested in, you cancreate and publish content that getsresults.
Takeaways1. Set up a cross-discipline social media team2. Map your social graph3. Discover who is in your graph4. Identify the influencers in each node of the graph5. Listen to the conversations6. Analyze the information7. Set goals based on what you find8. Publish great content9. Build a supportive community online10. Measure what matters