Online Newsroom
or
Digital Content Hub?
A conversation with Sally Falkow and
Tinu Abayomi-Paul
#ownthenews
Sally Falkow
 Accredited (APR)since 1994
 Digital Evangelist since 2000
 Publisher of Proactive Report
– one of the fir...
Tinu Abayomi-Paul
 2014 Inaugural Women's
Leadership Fellow at Hot
Momma's Project
 Executive Editor at Hot
Momma's Proj...
The Media Landscape
• The one factor that has most
impacted news in the last
decade is search
• The one factor most likely...
The Rise of Visual Content
• The majority of people describe themselves
as visual learners.
• Content posted with visuals ...
What the Media Wants
• Images that tell the
story
• Infographics that help
the reader grasp
complex data
• Charts to show ...
Sneak Peek
2014 Online Newsroom Survey Results
Fortune 100
• 96% have a newsroom
• 29% still have a text-only news section – no
images or video!
• 22% use visuals with i...
Fortune 500
• 98% have a newsroom
• 38% are still text only – no images or video
• 10% use visual on individual press rele...
Inc 500
• 78% have a newsroom
• 73% are text only – no images or video
• 8% use visual on individual press releases
• 12% ...
QUESTIONS?
@TINU
@SALLYFALKOW
http://www.press-feed.com
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
Online Newsrooms vs Digital Content Hubs
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Online Newsrooms vs Digital Content Hubs

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The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.

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Online Newsrooms vs Digital Content Hubs

  1. 1. Online Newsroom or Digital Content Hub? A conversation with Sally Falkow and Tinu Abayomi-Paul #ownthenews
  2. 2. Sally Falkow  Accredited (APR)since 1994  Digital Evangelist since 2000  Publisher of Proactive Report – one of the first 20 PR blogs – first published in 2003  First session on Digital PR at a PRSA conference (2004)  PR Trainer of the Year (2009) for the first Digital and Social PR Boot Camp classes in the US @sallyfalkow
  3. 3. Tinu Abayomi-Paul  2014 Inaugural Women's Leadership Fellow at Hot Momma's Project  Executive Editor at Hot Momma's Project  Former Editor of Women Grow Business (#wgbiz)  Currently serving on the Web.com/Network Solutions Social Web Advisory Board @tinu
  4. 4. The Media Landscape • The one factor that has most impacted news in the last decade is search • The one factor most likely to be the biggest influence on news in the next decade is social sharing Source: Pew State of the Media Report
  5. 5. The Rise of Visual Content • The majority of people describe themselves as visual learners. • Content posted with visuals receives 94% more page visits and engagement. • Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content. • Videos and images on landing pages increase average page conversion rates by 86%.
  6. 6. What the Media Wants • Images that tell the story • Infographics that help the reader grasp complex data • Charts to show data visually • Video that extends and enhances the story
  7. 7. Sneak Peek 2014 Online Newsroom Survey Results
  8. 8. Fortune 100 • 96% have a newsroom • 29% still have a text-only news section – no images or video! • 22% use visuals with individual press releases • 61% have sharing options on their news content • Over 90% have LI, Twitter and FB accounts • Only 22% have their social content linked from their newsroom • 23% have optimized the content for search
  9. 9. Fortune 500 • 98% have a newsroom • 38% are still text only – no images or video • 10% use visual on individual press releases • 42% have social sharing buttons on their news content • 90% have LI, Twitter, FB and YT accounts • 14% link to all their social content from their newsroom
  10. 10. Inc 500 • 78% have a newsroom • 73% are text only – no images or video • 8% use visual on individual press releases • 12% have social sharing buttons on their news content • 95% have LI, Twitter, FB and YT accounts • 2% link to all their social content from their newsroom
  11. 11. QUESTIONS? @TINU @SALLYFALKOW http://www.press-feed.com
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