About In 2012 I worked with a client in the midst of a reputation issue. We've learned a lot about just what it takes to manage the process, create content to combat the negative media and clean up the negative content in the search engines that can plague a business for years after a crisis. In the process we learned a lot about Google's new algorithm parameters. .
How I got started in Digital PR and social media:
Since 1999 I've been fascinated by the impact of the Internet on communication and behavior - both personal and in business.
While working with Universities in the UK on a distance education program I was exposed to the possibility of using the Internet to reach and communicate w...