Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partners networks with over 200 million customers worldwide.
Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.
Vodafone across India had launched their brand on 21 st September 2007.
Hutch, as a brand, always tried to connect with consumers in a simple, honest and real manner, while Vodafone is a more young and fun brand. So consumers will see a shift reflecting a more vibrant brand.”
The Pug and the actor Irfan Khan will be retained for the brand promotions.
They talk about the exclusivity of the network and the services they are offering to the consumers.
Zoozoo’s: More Popular in India Than Swine Flu or Smiley Zoozoo’s the latest Craze in the Ad World. These absolutely adorable Vodafone ad characters for the IPL season are capturing people’s hearts faster than you can say Zoozoo. There are already over 181,150 Zoozoo fans just on Facebook and adding every minute. They are amongst the most searched videos on YouTube and the most talked, watched, discussed, loved ads in the country.
According to Mr. Harit Nagpal, Marketing & New Business Director, Vodafone Essar ,biggest challenge in making films was expense, audience and creating such large amount of ad-films in one month.
They made 30 ad-films the will be shown each day during IPL, charged Rs. 2.5 billion.
News to be Divulged Now comes the biggest shock, the white big-headed characters, shown on screen are not animated figures rather real people; ballet dancers , dressed in white suits and wearing huge head gears.
Extremely scalable: Newer features, contests, games or even tie ups can be added any time.
Long-term Brand Destination: Can be utilized for all brand products be it ,Vodafone 3g etc and no cost of new ad like TV
Database Creation: Users Signing up is a wealth of database that will be created
Viral In Nature: Integration with Facebook & Orkut will cause viral impact
Offline Potential: Can be easily taken Offline Via Ads to Visit ZooZooland (example)
Ogilvy: Vodafone Zoozoo's Top Advertising Age’s Viral Video Chart
The white creatures known as ‘Zoozoo's’ featured in Vodafone’s Zoozoo commercials have taken India by storm over the last month. And according to international charts like in the U.S. edition of Advertising Age, the Zoozoo's are seen steadily rising in popularity.
So far on the charts, the Vodafone Zoozoo campaign has taken the lead, running ahead of brands like Nike, Frito-Lay, Coca-Cola and T-Mobile.
Vodafone Zoozoo's made No. 1, the first time in the world any campaign has done that on its debut. For the week of May 11, the Zoozoo's had 1.45 million views.
This also marks the first time any ad campaign from India has ever appeared on this chart of the most viewed viral ad campaigns of the world.