Indian E-commerce Industry

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Its about indian E-commerce Business and a primary research results

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Indian E-commerce Industry

  1. 1. INDIAN E-COMMERCE INDUSTRY Submitted by: • T.Sairam Singh • G.Santhosh • DA.Krishna • M.Sushma • K.Sudheera
  2. 2. What is E-commerce? E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business. It is a Market entry strategy where the company may or may not have a physical presence.
  3. 3. History • In 1972 the E-commerce started as a sale between students of MIT and SAIL. • In 1990’s the world wide web made a platform to E-commerce. • IndiaMart: B2B market place in 1996. • In 2013 the market is 12.6 billion $. • In 2014 Indian E-commerce industry estimate a growth of more than 30%.
  4. 4. Key players in E-Commerce industry • Flipkart • Snap deal • Myntra • Make my trip • Red bus • IRCTC and many others
  5. 5. E-commerce can be classified:: • C2C (Consumer to Consumer):This kind of transaction takes place via online classified Ads or auctions or by selling personal services online. Ex: ebay.com auctions • B2B(Business to Business): This takes place when a company wants to conduct a commercial activity with another business firm online. Ex: Altra, FreeMarkets • B2C (Business to Consumer):This is the most common form of E-Commerce in which a variety of goods ranging from apparels, footwear, stationery, gifts, and services like travel booking, online matrimonial and digital downloads are available. This mode provide the consumer with services like information gathering, comparing and buying or selling goods online. Ex: shaadi.com, makemytrip.com, shopclues.com, flipkart.com
  6. 6. Flipkart • Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007 with the objective of making books easily available to anyone who had internet access. • Later on expanded to electronic goods and a diversity of other products including -Movies and Music, Games, -Mobiles, Cameras, Computers, -Healthcare and personal products, -Home appliances and electronics, stationery, perfumes, toys, apparels, shoes – and still counting!
  7. 7. Snapdeal • Snapdeal is a leading online marketplace, headquartered in New Delhi, India. • Snapdeal features products across categories like -mobiles, electronics, fashion accessories, -apparel, footwear, kids, home and kitchen, -sports, books; and services like restaurants, spas & entertainment amongst others.
  8. 8. Myntra • Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. • Myntra.com works as an online shopping retailer of fashion and casual lifestyle products. • The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai.
  9. 9. Make my trip • MakeMyTrip (MMT) found in April, 2000 • Offices in 23 cities across India • Major market share (48%) • Every eleventh domestic flights in India booked via MMT.
  10. 10. Red bus • Red bus was founded in august 2006 • India’s first bus tickets booking site • Has the largest network of bus operators in their list (350+ and growing) • Sells two cloud based software, called BOSS and Seat Seller to bus operators and travel agents.
  11. 11. Pros 1) Convenience 2) Better Prices 3) Variety 4) Send Gifts 5) Fewer Expenses 6) Comparison of Prices 7) No Crowds 8) Discreet Purchases
  12. 12. Cons 1) Security 2) Touch and Sense 3) Time for delivery 4) Warranty Issues 5) Fake Products
  13. 13. Achieve 1. Attracting New Customers 2. Increasing Sales 3. Increasing Customer Loyalty and Retention 4. Providing Superior Customer Service and Communications 5. Reducing Operating Costs and Increasing Efficiency 6. Promoting Your Brand and Enhancing Your Brand Image 7. Preparing for Future Needs Strategies
  14. 14. Avoid 1. Weak or inconsistent branding 2. Shopping cart abandonment 3. Bad User Experience and usability 4. Poor navigation 5. Slow performance 6. Slow or limited site search 7. Inability to make changes quickly 8. Poor Performance with search engines Strategies
  15. 15. • On 27th May'2012 Yebhi.com declared that they shortly introduce "try and buy" where the shoppers can actually try the clothes and shoes they buy on the portal when it is delivered to them and return it if they are not satisfied. • In October 2013 Amazon.in launches free home delivery for every product purchased despite of minimum order as promotional offer . • Goibibo.com gives discount offers, gift coupons etc… on flight tickets, bus tickets and hotel bookings through out the year. • Flipkart.com is the first e-commerce website to offer cash on delivery and gives 30-days guarantee replacement. • Shopclues.com offers Sunday-flea-market which gives huge discounts on the products specified • Many E-Commerce websites are participating in GOSF(Google online shopping festival) for giving huge discounts. Promotions
  16. 16. Primary data analysis• Case 1: Finding the Gender perceptions on e-commerce. Sample: 50 Male: 34 Female: 16
  17. 17. 1.How often do you buy online? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Sometimes Regularly Never Row Labels Never Regularly Sometimes Grand Total Female 3 3 10 16 Male 2 7 25 34 Grand Total 5 10 35 50 Finding: Male candidates buy often than females.
  18. 18. 2.For what purpose do you use e-commerce? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male For personal use For business use For both personal and business use Row Labels For both personal and business use For business use For personal use Grand Total Female 1 3 12 16 Male 7 27 34 Grand Total 8 3 39 50 Finding: Female candidates don’t use e-commerce for both personal and business.
  19. 19. 3.From the various types of e-commerce, what according to you has the largest market share? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Others B2G B2C B2B B2B B2C B2G Others Female 3 11 2 Male 4 26 2 1 Grand Total 7 37 2 3 Finding: Female and male candidates perceive B2B has a largest market share.
  20. 20. 4.According to you how is e-commerce helpful to the consumer in the e-business domain? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Others Fastens business process Encourages price transparency Broadens consumer choice Broadens consumer choice Encourages price transparency Fastens business process Female 6 3 7 Male 11 12 10 Finding: Female perceive e-commerce helpful in FBS but male perceive it encourages price transparency.
  21. 21. 5.Do you think that the application of e-commerce has increased over the years in India? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Yes No Do not know/ cannot say Broadens consumer choice Encourages price transparency Fastens business process Female 6 3 7 Male 11 12 10 Finding: Female and male candidates perceive that the application of e-commerce has increased in India.
  22. 22. 6.Do you agree that e-commerce as commercial means has its advantages over the traditional commercial methods? 80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100% Female Male Do not know/ cannot say Disagree Agree Agree Disagree Do not know/ cannot say Female 15 1 Male 28 3 1 Finding: Female candidates agree there is a advantage in e- commerce than male candidates.
  23. 23. 7. Do you agree that e-commerce can provide an alternative marketing channel by eliminating middleman? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Disagree Agree Agree Disagree Female 11 5 Male 28 5 Finding: Male candidates agree that e-commerce will eliminate middle man than female candidates.
  24. 24. Chi square analysis: 7. Do you agree that e-commerce can provide an alternative marketing channel by eliminating middleman? Column Labels Agree Disagree Grand Total Female 11 5 16 Male 28 6 34 Grand Total 39 10 50 Expected Agree Disagree Grand Total 12.48 3.2 16 26.52 6.8 34 39 10 50 Ho: There is an independence in the decisions on gender for the question asked that e- commerce can provide an alternative marketing channel by eliminating middleman? H1: There is a dependence in the decisions on gender for the question asked that e-commerce can provide an alternative marketing channel by eliminating middleman? Conclusion: As the p value is greater than 0.05 we accept the Ho ,that there is an independence in gender decisions that e-commerce can provide an alternative marketing channel by eliminating middle man p-value 0.24272
  25. 25. 8. Which is the most prominent domain in which e- commerce is used in India? Banking Others Matrimony Online shopping Stocks & shares Travel and tourism Female 1 2 10 1 2 Male 2 2 25 2 2 Finding: Male candidates agree that e-commerce will eliminate middle man than female candidates. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Travel and tourism Stocks & shares Online shopping Matrimony Banking Others
  26. 26. 9. What are the challenges to the implementation of e- commerce in India? Consumers’ awareness level is low Lack of trust Other factors Security concerns Slow penetration of internet Female 5 3 8 Male 10 9 2 9 3 Finding: Female candidates feel security concern is a challenge but male candidates feel all the reasons are challenges . 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Slow penetration of internet Security concerns Other factors Lack of trust Consumers’ awareness level is low
  27. 27. Case 2: Considering the perceptions of the students and working people towards e-commerce. Sample: 50 Students:42 Employees: 08
  28. 28. How often do you buy online? Never Regularly Sometimes Grand Total Student 5 8 29 42 Working 2 6 8 Grand Total 5 10 35 50 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working Sometimes Regularly Never Finding: Students with comparison to working people few of them never buy through online .
  29. 29. From the various types of e-commerce, what according to you has the largest market share? B2B B2C B2G Others Student 7 30 1 3 Working 7 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working (blank) Others B2G B2C B2B Finding: most of the consumers perceive that in e-commerce industry business to consumer has the largest market share.
  30. 30. According to you how is e-commerce helpful to the consumer in the e-business domain? Broadens consumer choice Encourages price transparency Fastens business process Student 15 12 14 Working 2 3 3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working Fastens business process Encourages price transparency Broadens consumer choice Finding: Both students and working individuals perceive that e-commerce will broadens consumer choice , encourages price transparency , fastens business process.
  31. 31. Do you think that the application of e-commerce has increased over the years in India? Do not know/ cannot say No Yes Student 4 2 35 Working 8 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working (blank) Yes No Do not know/ cannot say Finding: Working individuals feel that e-commerce has increased over the years in India where few students don’t know about it.
  32. 32. Do you agree that e-commerce as commercial means has its advantages over the traditional commercial methods? Agree Disagree Student 36 3 Working 7 1 80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100% Student Working (blank) Do not know/ cannot say Disagree Finding: Both students as well as employees feel that e-commerce as commercial means has its advantage over the traditional methods.
  33. 33. Do you agree that e-commerce can provide an alternative marketing channel by eliminating middleman? Agree Disagree Student 31 10 Working 8 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working For personal use For business use For both personal and business use Finding: All the working individuals feel that e-commerce can provide an alternative marketing channel by eliminating middleman.
  34. 34. What are the challenges to the implementation of e-commerce in India? Consumers’ awareness level is low Lack of trust Other factors Security concerns Slow penetration of internet Student 13 9 2 14 3 Working 2 3 3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working Slow penetration of internet Security concerns Other factors Lack of trust Finding: Both the students and employees feel that consumer awareness and security are the major concerns for the implementation of e-commerce in India.
  35. 35. Which is the most prominent domain in which e-commerce is used in India? Banking Others Matrimony Online shopping Stocks & shares Travel and tourism 1 3 30 3 4 2 1 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working (blank) Travel and tourism Stocks & shares Online shopping Matrimony Banking Others Finding: It is clearly evident that both the Working and students feel online shopping is the most prominent domain in which e-commerce is used in India.
  36. 36. For what purpose do you use e-commerce? For both personal and business use For business use For personal use Student 6 3 33 Working 2 6 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Student Working For personal use For business use For both personal and business use Finding: Most of them perceive it only for personal use and few use it for Both personal and business use .

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