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    Bruce daisley Bruce daisley Presentation Transcript

    • DemandMoreBruce
DaisleyDirector,
YouTube
&
Display
UK20th
May
2011
    • *ny.cc/gdn
    • I’m
not
sure
thatadver*sing
even works
    • Moore’s
Law Transistors
(millions) 10,000 1,000 100 10 1 0.1 0.01 1970 1975 1980 1985 1990 1995 2000 2005 2010Source: Intel.com 2011 (log scale)
    • Soaring impact of solar cells 100 WaDs
per
$100
of
solar
cells (log
scale,
cost
in
2009
$) 10 1 1980 1985 1980 1995 2000 2005 2009Source:
DOE
NREL
Jan
2010
quoted
in
Scien*fic
American
    • Click
Through
Rate
On
Decline Average
UK
Click‐through
rate 0.07%Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010 yet
    • Only
53%
ofvideo
ads
are watched
to comple*on
    • Click
Through
Rate
On
Decline Average
UK
Click‐through
rate 0.07%Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010 yet
    • Results
throughtechnology
    • 97%Source:
Core
Metrics
2010
    • Remarke*ng
    • Remarke*ng 0.07% Industry
average
click 0.22% GDN
Remarke*ng
CTR rateSource:
Core
Metrics
2010
    • Keyword
Contextual
Targe*ng
    • 0.07%Industry
average
click
rate 0.45% GDN
Keyword
Contextual
CTR
    • GDN
=
CTR
at
Astonishing
Levels Average
UK
Click‐through
rate 0.07%Source:
UK
Click‐through
rates
Forrester
research
2004‐2007,
DoubleClick
2008‐09.

No
averages
released
for
2010
yet
    • The
Power
of
Keyword
Contextual
Display5
*mes
the
clicks
asremarke*ng
at
half the
price
    • AUDIENCE
‐
Similar
Users =
    • AUDIENCE
–
Audience
Insights
    • GDN
paid
34%
more
forinventory
but
delivered
CPA 12%
lower
    • Introducing
Skippable
Pre
Roll
ads
    • *ny.cc/gdn