S Wolak Betavine Social Exchange And Crowdsourcing Innovation

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  • Openness – deliberately opening up valuable data and services to the whole world. E.g. Google maps API, Flickr API Open source – Individuals (self selection) and foundations, virtual & spontaneous Linux 12% of server OS market , packaged software running linux worth $35bn in 2008 Mozilla Corporation – says 1 million people contributed to release 2.0 …. - Available in 36 languages at launch, Microsoft Internet Explorer version 7 - only in English … - Massive geographic and numeric scale … made possible by the WWW And lots more … Open APIs & mashups – a service that combines 2 or more other services - Chicagocrime.org Amazon web services has 290,000 developers Facebook has 40,000 developers Google maps – where’s the bus Flickr – shozu, etc. Retrievr – visual input selects appropriate flickr image AWS – create your own specialist virtual store … “aStore” Creative Commons licenses – set of open licenses used to “give away” content but with “some rights reserved” or “no rights reserved” “ copyleft” instead of “copyright” Copyleft = give away rights but insist on the derivative works to do the same Zopa – individuals lending others money … Threadless - create & vote on favourite T-shirt design – winners then get manufactured for sale online Innocentive – bring together people with problems and people with solutions, bio-medial focus “ Disruptive “grassroots” innovations by COINs such as the Internet, the Web, and Linux grew out of research labs and universities with little or no organizational blessing and with minimal budgets. The main drivers of these innovations were not the compensation and reward systems of large corporations, but the dedication and commitment of the researchers and innovators.” Swarm Creativity, Peter Gloor (2006) – page 33
  • Began as site based, but trialling mobile
  • S Wolak Betavine Social Exchange And Crowdsourcing Innovation

    1. 1. Crowdsourcing Innovation - Betavine Social Exchange Stephen Wolak March 2010 The open mobile solutions community
    2. 2. Crowdsourcing
    3. 3. Crowdsourcing on the Web <ul><li>Open Source </li></ul><ul><ul><li>Linux, Apache, Firefox </li></ul></ul><ul><li>Open APIs </li></ul><ul><ul><li>Google maps, Flickr, OpenSocial </li></ul></ul><ul><li>Open Licences </li></ul><ul><ul><li>Creative Commons, Copyleft, GPL </li></ul></ul><ul><li>Open Behaviour </li></ul><ul><ul><li>Collaborative behaviour e.g. Wikipedia, zopa </li></ul></ul><ul><ul><li>Bounty sites e.g. Innocentive </li></ul></ul>
    4. 4. Crowdsourcing – innovation method Create an open platform (website) Engage the community Deliver results Crowdsourcing - the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call
    5. 5. Betavine targets three audience groups www.betavine.net forge.betavine.net The core Betavine website reaches mobile developers & enthusiasts The Forge reaches open source software developers The mobile website reaches consumers (early adopters) .mobi
    6. 6. What are we crowdsourcing? Community Engagement Innovative Mobile Applications & Widgets (app profiles) Technical Opinions (forums) Market Research (download count & ratings) Mobile Application Testing (.mobi & feedback) Linux driver for VMC Distribution & Testing (linux zone) Developers & Early Adopters
    7. 7. Results Innovative Mobile Applications & Widgets (app profiles) Technical Opinions (forums) Market Research (download count & ratings) Mobile Application Testing (.mobi & feedback) Linux driver for VMC Distribution & Testing (linux zone) 15,000 Betavine Members 430 Applications uploaded – inc. widgets 5,500 posts 1.5 million views 220,000 application downloads 130 countries 750,000 driver downloads 40,000 monthly visits .mobi live in UK, DE, ES, SA 54,000 .mobi users World Leader!
    8. 8. The Eco-system for mobile social entrepreneurs
    9. 9. Eco-system Social Entrepreneurs Charities, NGO’s. Mobile Tech for Social Change Mobile for business Corporate Responsibility Mobile technology Commercial business
    10. 10. Betavine Social Exchange
    11. 11. Create a platform & community to encourage use of mobile technology for Social Change
    12. 12. Mobiles today are about much more than just communication
    13. 13. Mobile technology is being used to facilitate social change
    14. 14. Betavine Social Exchange - Vision Solutions locally & globally sourced Issues defined by local community Solutions deployed locally by local entrepreneurs Local Mobile Eco-system Mobile Knowledge Business Experience Customers
    15. 15. Social Exchange - audiences Challenge Owners: Local communities, Local NGO’s, NPO’s, Solution Providers: Local Universities, Local & Global Developers in the Betavine community Local OpCo’s Support Partners Challenges are brought to BSX by NGO’s, NPO’s or community groups Benefit: Rapid solutions to grass-roots problems Local and global developers propose & enable solutions Benefit: Develop skills, mobile apps eco-system and reputation. Future roots to market for products Local op co and partners explore routes to sustainable Deployment Benefit: Qualified solutions, new source of local products, new business opportunities
    16. 16. Social Exchange - Overview <ul><li>About Challenges </li></ul><ul><li>A Challenge on the Social Exchange is any problem or issue that your community faces that may have a mobile component to the solution.  By raising your challenge on the Social Exchange you open it to the community who will help you find a solution. </li></ul><ul><li>About Solutions </li></ul><ul><li>Solutions are mobile applications or services that are deployable in a local market.  Solutions are created on the Social Exchange, to solve the Challenges that the community have raised. </li></ul><ul><li>About Deployment </li></ul><ul><li>Deployment of a mobile solution is delivering the solution on the ground, in a commercially sustainable way. Solutions that are created on the Social Exchange, are offered as business opportunities to the local community. </li></ul>
    17. 17. The open mobile solutions community Thank You! Facebook is.gd/nw5F Twitter twitter.com/betavine Blog http://crowdtalk.wordpress.com Website www.betavine.net Mobile web betavine.mobi Software forge forge.betavine.net

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