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M Conradie Vemci Presentation 8 March 2010
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M Conradie Vemci Presentation 8 March 2010



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  • Generation X Born late-1960s to 1980s; now in their 20s and 30s SA: 2005 15.41m ≈ 30% of population Millennial generation/ Generation Y Born 1990s and 2000s; now children and teens SA: 2005 21.2m ≈ 45% of population ! Influenced in their youth by Global village 9/11, global terrorism, protectionism Internet and cell phones


  • 1. Vodacom Strategic Analysis 2007 Vodacom case study: Open Innovation Innovation Festival, 8 March 2010 Maruis Conradie EHOD: Group Strategy & Innovation
  • 2. Agenda
    • The Vodacom innovation ecosystem
    • Vodacom’s approach to open innovation and collaboration
      • V odacom
      • E merging M arket
      • C ollaborative
      • (open) I nnovation
    • VEMCI initiatives
      • Stakeholders and Focus areas
      • Experience Centre and enablers
      • Vodafone Betavine
      • Vodafone Betavine Social eXchange
  • 3. Vodacom Group Innovation ecosystem New Revenue Streams Vodacom Ventures: Buy equity, mainly in start-ups Buss Dev; M&A: Build/ Buy larger companies Prod Dev: Internal Innovation Mobile ICT services Collaboration Network for emerging markets (VEMCI) Incubation Hub Non-traditional external services Niche Centres of Excellence Coordination of Vodacom innovation ecosystem Technology strategic planning Vodacom and Vodafone R&D Technology Architectures Test Networks with suppliers Experience Centre Plug & Play environment
  • 4. Why is open innovation important for Vodacom ? Mobility / range vs throughput New digital value chains Mobility, outsourcing and ICT convergence creates an “Information cloud” with unique new service opportunities Source: NSN and Vodacom Group Strategy
  • 5. Emerging Market focus
    • Europe
    • Africa
    ©US/A Roux 2009 Age distribution trends in Europe and Africa
  • 6. Emerging market needs and adoption are unique and require local solutions
  • 7. Open Innovation take different forms in various parts of “The long tail” Source: NSN and Vodacom Group Strategy Collaboration Crowd Sourcing R&D / Outsourcing Broadband SaaS Digital Supermarket Business model involves: Suppliers and Vodacom Core services ( ~ 20 ) Partner services ( 20 - 100 ) Marketplace services ( > 100 ) Revenue / service Total Revenue Voice Business services SMS / MMS / IM M-Health Community Services Widgets M2M Web 2.0 mCommerce Infotainment APIs Applications Enablers
  • 8. VEMCI approach to collaboration
    • Networking
    • Coordinated access to Vodacom resources:
    • Leverage Vodacom infrastructure & support services
    • Strategic approach to drive synergies across Vodacom companies
    • Manage Centres of Excellence (CoE’s) with partners and academia
    • Allow flexibility for different supplier, partnering, equity options per case
    • Co-develop Business models; Proof of Concept; Pilots; Business case
    • Provides initial incentive & flexibility to JV partners, as well as exit strategy
  • 9. VEMCI ecosystem and focus areas: Linking Vodacom assets and innovation initiatives with all external stakeholders mCommerce Web 2.0 telemetry
  • 10. Vodacom Experience centre and Test lab: To create an internal environment where Vodacom can experience future technologies in the concept phase
    • Experience Centre
    • ± 50m2 in Techno Park, Midrand
    • Leading edge technologies
      • Test Lab in Basement
      • Data Network
      • Core Network
      • RAN
      • Servers
  • 11. Open Innovation & Collaboration Fast-track Prototyping “Plug & Play” environment The Experience Centre, Test Lab and VF Betavine (employees & opt-in social networking communities) made available to VEMCI & 3 rd parties with venture capital support
  • 12. Vodacom Strategic Analysis 2007 THANK YOU! [email_address]