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M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
M Conradie Vemci Presentation 8 March 2010
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M Conradie Vemci Presentation 8 March 2010

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  • Generation X Born late-1960s to 1980s; now in their 20s and 30s SA: 2005 15.41m ≈ 30% of population Millennial generation/ Generation Y Born 1990s and 2000s; now children and teens SA: 2005 21.2m ≈ 45% of population ! Influenced in their youth by Global village 9/11, global terrorism, protectionism Internet and cell phones
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    • 1. Vodacom Strategic Analysis 2007 Vodacom case study: Open Innovation Innovation Festival, 8 March 2010 Maruis Conradie EHOD: Group Strategy & Innovation
    • 2. Agenda
      • The Vodacom innovation ecosystem
      • Vodacom’s approach to open innovation and collaboration
        • V odacom
        • E merging M arket
        • C ollaborative
        • (open) I nnovation
      • VEMCI initiatives
        • Stakeholders and Focus areas
        • Experience Centre and enablers
        • Vodafone Betavine
        • Vodafone Betavine Social eXchange
    • 3. Vodacom Group Innovation ecosystem New Revenue Streams Vodacom Ventures: Buy equity, mainly in start-ups Buss Dev; M&A: Build/ Buy larger companies Prod Dev: Internal Innovation Mobile ICT services Collaboration Network for emerging markets (VEMCI) Incubation Hub Non-traditional external services Niche Centres of Excellence Coordination of Vodacom innovation ecosystem Technology strategic planning Vodacom and Vodafone R&D Technology Architectures Test Networks with suppliers Experience Centre Plug & Play environment
    • 4. Why is open innovation important for Vodacom ? Mobility / range vs throughput New digital value chains Mobility, outsourcing and ICT convergence creates an “Information cloud” with unique new service opportunities Source: NSN and Vodacom Group Strategy
    • 5. Emerging Market focus
      • Europe
      • Africa
      ©US/A Roux 2009 Age distribution trends in Europe and Africa
    • 6. Emerging market needs and adoption are unique and require local solutions
    • 7. Open Innovation take different forms in various parts of “The long tail” Source: NSN and Vodacom Group Strategy Collaboration Crowd Sourcing R&D / Outsourcing Broadband SaaS Digital Supermarket Business model involves: Suppliers and Vodacom Core services ( ~ 20 ) Partner services ( 20 - 100 ) Marketplace services ( > 100 ) Revenue / service Total Revenue Voice Business services SMS / MMS / IM M-Health Community Services Widgets M2M Web 2.0 mCommerce Infotainment APIs Applications Enablers
    • 8. VEMCI approach to collaboration
      • Networking
      • Coordinated access to Vodacom resources: VodacomInnovation.co.za
      • Leverage Vodacom infrastructure & support services
      • Strategic approach to drive synergies across Vodacom companies
      • Manage Centres of Excellence (CoE’s) with partners and academia
      • Allow flexibility for different supplier, partnering, equity options per case
      • Co-develop Business models; Proof of Concept; Pilots; Business case
      • Provides initial incentive & flexibility to JV partners, as well as exit strategy
    • 9. VEMCI ecosystem and focus areas: Linking Vodacom assets and innovation initiatives with all external stakeholders mCommerce Web 2.0 telemetry
    • 10. Vodacom Experience centre and Test lab: To create an internal environment where Vodacom can experience future technologies in the concept phase
      • Experience Centre
      • ± 50m2 in Techno Park, Midrand
      • Leading edge technologies
        • Test Lab in Basement
        • Data Network
        • Core Network
        • RAN
        • Servers
    • 11. Open Innovation & Collaboration Fast-track Prototyping “Plug & Play” environment The Experience Centre, Test Lab and VF Betavine (employees & opt-in social networking communities) made available to VEMCI & 3 rd parties with venture capital support
    • 12. Vodacom Strategic Analysis 2007 THANK YOU! [email_address] VodacomInnovation.co.za Vodacom.co.za/cdpd

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