Dr tim kelly , mobile application lab brainstorming


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This presentation was presented by Dr Tim Kelly via Skype at the Africa Mobility Foresight Workshop on 1 July 2010 at Pretoria. The event was sponsored by SAFIPA.

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Dr tim kelly , mobile application lab brainstorming

  1. 1. Mobility in Africa Foresight Workshop, June 1-2, 2010<br />Mobile Africa 2049:What role for applications?<br />Tim Kelly, Lead ICT Policy Specialist, infoDev / World Bank<br />
  2. 2. A brief history of typewriters<br />Mobiles in 2010 = Typewriters in 1950:Current focus is on the device rather than the applications<br />Typewriter first commercialized in US in 1870s – important innovations included the QWERTY keyboard, carbon paper, portability etc<br />From 1960s onwards, computers began to be integrated into computers – a similar analogy would be the transition of mobiles into smartphones with addition of memory, IP capability, keyboards etc<br />By 1980s, typewriters were transitioning to “word processors” – typewriters becoming “keyboards” on other devices like mobile is a “communications capability” for other devices<br />By 2010s, typewriter keyboards are becoming “invisible” – the typewriter is now a device application than can be turned on when required<br />
  3. 3. What lessons for mobile 2049?<br />Mobile communication embedded into universal communicator device<br />Mobiles in 2049 = Typewriters in 2010:Mobiles will be impossible to “count” because they appear in so many different forms<br />The focus will be on the application not the device – Could we have imagined, in 1950, the uses of keyboards in 2010?<br />Non-human mobile “users” will greatly outnumber human ones – machine to machine communications in an “Internet of Things”<br />Usage costs will approach zero – Flat-rate, rather metered, pricing will be the norm within the next 10 years<br />Everything over IP<br />Navigation Mobile updates real-time traffic and weather conditions <br />On-board mobiles communicate with similar devices in other vehicles for collision avoidance<br />Mobiles report real-time vehicle data for automated carbon tax collection<br />
  4. 4. Why are mobile applications so important for Africa today?<br />Mobile already represents the largest delivery platform for development applications – e.g., M-Pesa in Kenya<br />No adequate substitutes are available – mobiles outnumber PCs by >16:1<br />Low barriers to entry – Standard-based tools are available free of charge<br />Market is highly segmented and localized – industry has not yet had its “Google moment”<br />High export potential – compare with India’s success in offshore s/w development<br />Growth of fixed and mobile connections in Africa, 1998-2008, in millions<br />Source: ITU World Telecom Indicators Database.<br />
  5. 5. Creating Sustainable Businesses in the Knowledge Economy<br />A public-private partnership, launched on Dec 17 2009<br />Ministry of Foreign Affairs, Finland<br />infoDev / World Bank<br />Nokia<br />Other partners include Mobile Monday, Korea ICT4D Fund, MCT Mozambique<br />Three key areas of focus<br />Agribusiness<br />Mobile communications<br />Innovation, SME creation and supporting technology entrepreneurs<br />Three regions<br />Africa<br />Asia<br />Eastern Europe, Caucasus and Central Asia (ECA)<br />
  6. 6. Track 1: Mobile Applications<br />Regional Mobile applications laboratories<br />Three labs to be established in Africa, Asia and Eastern Europe<br />Labs intended to develop between 8-10 mobile applications<br />Possible Lab functions<br />Training and accreditation<br />Certification<br />Competition for Ideas<br />Replication of successful applications<br />Mentoring of start-ups and SMEs (via incubators)<br />Repository of knowledge and best practice cases<br />Consumer behaviour research<br />Facilitating access to finance / access to markets<br />Mobile social networking<br />Working with Mobile Monday to extend the model of an innovation network to extend the reach of mobile applications<br />Launch of MoMo Kampala on 8 March<br />Launch of MoMo Nairobi on 11 March<br />Other planned launches in Mozambique and Tanzania<br />
  7. 7. Creating Sustainable<br />Businesses<br />in the Knowledge Economy<br />