Group Members Name Saima Sharafat 95 Nukhbah Munir 76 Sana Meer 82 Sadia Iqbal 91 Saira 63 Sumaira Hanif 83 Umer Naiz 78 Haseeb Khan 94 Submitted to Sir Aslam Dogar
Public relations (PR) is the practice of managing the flow of information between an organization and its publicscommunication vehicles commonly used by PR Practitioners: Press releases Articles Customer Success Stories Letters to the Editor Press Conferences, Interview, or Media Tours Radio, Television, or Press Interviews Seminars or Speaking Engagements Event Sponsorships
Media relations involves working with various media for the purpose of informing the public of an organizations mission, policies and practices in a positive, consistent and credible manner The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising
The media is the central vehicle for much of the PR industrys messages The media in turn has become more dependent on PR to supply content to fill air time or column inches Grunig and Hunt state that: “relations with the news media are so central to the practice of public relations that many practitioners, especially those guided by the press a gentry and public information models of public relations, believe that public relations is nothing more than media relations”
What media relations activity often tries to achieve as part of a public affairs programme is: Pressure on politicians: working with the media to make your issue a new story , to try to apply pressure on politicians (usually the government ) so that they are forced to do something about it. The support of the public which , obviously , assists in the achievement of the first : making your issue on that chimes with the public and making them aware of the matter through the media.
BRIEFING PAPER Is one that the Journalist will be attracted to Will appeal to the audience of the media you are approaching Will not leave the journalist exposed to criticism for being inaccurate Will have the effect you desire in government
IDENTIFICATION OF MEDIA WHAT ARE YOU TRYING TO SELL IN APPROACH TO JOURNALIST
Know the reporter and the publication before picking up the phone Always know how and when a reporter wants to be contacted Clarify your message before delivering your pitch When sending ideas via email, always include a short, pithy pitch along with your contact information
Be careful what you send via email When calling a reporter, introduce yourself fully, reference previous conversations When you get a reporter on the phone, always ask what they are working on and how you can help Never make promises you cannot keep Follow up aggressively Whenever possible, pitch by phone
In-House PR departments Large PR companies Conglomerates Some smaller players Industry Bodies Front Groups
From press releases to press conferences, companies expect public relations professionals to manage the two-way communication between the company and its target audiences. The PR department provides a barrier between the people within an organization who may have the information experience and the external researcher.
The Top Ten PR companies in 1 Weber Shandwick Worldwide 2001 were the following, $426,572,018 2 Fleishman-Hillard Inc. ranked by revenues $345,098,241 Many of the largest PR 3 Hill and Knowlton, Inc. companies are now owned $325,119,000 by large conglomerates such 4 Incepta (Citigate) as WPP, Omnicom, and $266,018,371 Interpublic Group. These 5 Burson Marsteller super-companies bring $259,112,000 6 Edelman Public Relations Worldwide together PR, lobbying, $223,708,535 advertising and marketing 7 Ketchum, Inc. companies to provide $185,221,000 "integrated communications 8 Porter Novelli services" for their corporate $179,294,000 clients. 9 GCI Group/APCO Worldwide $151,081,645 10 Ogilvy Public Relations Worldwide $145,949,285
MEANING Definition A number of different A mass of separate things or parts that are items collected into a put or grouped ball; things closely together to form a crowded or gathered whole but remain together into a distinct entities. coherent mass or whole. Examples: conglomera te of anecdotes; of flowers; of fragments; of fruit and leaves,
Recent developments include the video news release (VNR) and the audio news release (ANR) for TV and radio news respectively. The media on which PR depends upon are:
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