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  1. 1. PAKISTANS MEDIA BOOM The current media revolution sweeping the nation began ten years ago when Pakistan had just one television channel, according to the UKs Prospect Magazine. Today it has over 100. Together they have begun to open up a country long shrouded by political, moral and religious censorship— taking on the government, breaking social taboos and, most recently, pushing a new national consensus against the Taliban.
  2. 2. PROGRESS IN MUSHARAF’S ERA By PEMRA (pakistan electronic media authority) Engagement of viewers Investment FM stations
  3. 3. FM STATIONS More than 100 private FM radio stations have been licensed in the last ten years. . Most of them are known for providing basic Entertainment - easy listening, popular music, cooking recipes, etc. But some FM stations are also providing useful information through talk shows by experts on legal, psychological and health matters; a community radio station in Lakki Marwat near FATA has a show on modern farming techniques like drip irrigation
  4. 4. TV (television) On a national level, television is the dominant communication medium in Pakistan. But radio listenership in Pakistan remains strong in certain areas of the country. This is particularly the case in rural areas and less economically developed provinces, according to Specifically, in the rural areas of the Baluchistan province, 46 percent of respondents said they listen to the radio at least weekly, rivaling rural television viewership at 47 percent. While in rural areas of the other three provinces surveyed (the Northwest Frontier Province (NWFP), Punjab, and Sind), radio listenership is strong but is still lower than TV viewership.
  5. 5. COLD WAR ERA What is cold war? The Cold War was a continuing state of political and military tension between the powers of theWestern world, led by the United States and its NATO allies, and the communist world, led by the Soviet Union, its satellite states and allies.
  6. 6. THE COLD WAR Battle of diplomacy, propaganda and nerves _not to direct confrontation World divided in to three sides after WW II….
  7. 7. ORIGINS OF THE COLD WAROrigins of the Cold WarWorld War IIWar ConferencesEastern BlocIron CurtainCold War(1947–1953)Cold War(1953–1962)Cold War(1962–1979)Cold War(1979–1985)Cold War(1985–1991)
  8. 8. MASS MEDIA
  9. 9. WHAT IS MASS MEDIA“It is a message created by a person or a group ofpeople sent through a transmitting device (amedium) to a large audience or market”Mass media is communication that reaches andinfluences a large number of people. 13
  10. 10. MASS-MEDIA CONTROLS OUR LIVES MORETHEN EVER BEFORE Aristotle said, “Media is the means of catharsis and is must for normal living”. 14
  11. 11. TYPES OF MASS MEDIA Print media Electronic media Interactive media 15
  12. 12. TYPES OF MASS MEDIA Radio TV Newspapers and large circulation magazines Billboards People Internet
  13. 13. TO INFORM:•Information is most importantfunction the power of mass mediato inform is almost credible.•People read newspaper to knowaboutwhat, when, where, who, why &How the things are happeningpertaining to personalities orinstitutions.•It brings about greater awarenessamong the masses about menand materials. 17
  14. 14. TO EDUCATE: The mass media educates people by giving information about food, health, housing, sanitation, employment, agriculture, in dustry, environment, science, technology, modernization etc. Radio is very useful source of information and education both in urban and rural areas in developing countries. The print media predominant source of education Ex: Newspaper, Journals etc. 18
  15. 15. TO ENTERTAIN: Mass media also entertains people. Film, television, radio are increasingly subjected to commercialization via entertainment. Television is nation’s number one entertainment medium. But film & radio are not far behind. 19
  17. 17. IMPORTANCE OF MEDIA IN PAKISTAN Media and Judiciary are two independent pillars to save the country from sudden slippage Pakistan the responsibility of media is much more then any media in the world, because Pakistan needs a big change and only media is now, as much powerful. At present media is the only source which is easily accessible by all walks of people through various electronic appliances i.e. TV, Radio, Internet, News Papers and now mobile phones also used by people to aware of events every time. 21
  18. 18. MEDIA WARFARE Definition: Media warfare - Using media to create change - especially national or international change. Media implies processes for both gathering and disseminating information. Warfare implies seriousness and completeness. Using all media/information conduits to accomplish change. Flooding with information as a method of warfare or social change. Information warfare - precision use of information. Media warfare - precision use of media. The purpose of media warfare is to achieve a better peace. A theory of media warfare, using the internet, could be based on statistical principles.
  19. 19. CONDUCTIVE WAR IN THE AGE OF INFORMATION ANDCOMMUNICATION TECHNOLOGY War is an organized, armed, and often a prolonged conflict that is carried on between states, nations, or other parties typified by extreme aggression, social disruption, and usually high mortality. . War should be understood as an actual, intentional and widespread armed conflict between political communities, and therefore is defined as a form of political violence.