Why you should NOT ignore G+ and Authorship


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A quick look at G+ and Authorship. It was used to present to the Melbourne SEO Meetup Group in Feb 2014.

Presented by Saijo George, Inbound Marketer for Envato Marketplaces like ThemeForest, GraphicRiver

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  • Thanks Everyone for coming .. How many use G+ / AuthorshipWhy not ? – not another new Social Network
  • Talk about my experience Talk a bit about your site and 8 Envato Marketplace From WP to the all new GhostVideo Templates , PPT Templates, Logo Templates , 3D Models, Stock Music, Pics, etc
  • G+ is growing an incredible pace , catching up to what FB did in ~10 years in just a little over 2Some of the ways in which they go about inducing growth is kinda shady but they are certainly growing at an incredible pace.Stats :http://plus.miernicki.com/http://dustn.tv/user-stats-2013/
  • Semantic search : seeks to improve search accuracy by understanding searcher intent and the contextual meaning of termsEg: https://www.google.com/search?q=northland+opening+hoursKnowledge Graph : Google is building something called the Knowledge Graph that tries to understand relationship between various entities on the web, user intent, user behaviour , etc
  • http://www.google.com/insidesearch/features/search/knowledge.htmlhttp://googleblog.blogspot.co.uk/2012/05/introducing-knowledge-graph-things-not.html
  • Authorship – Single author only for now, google has hinted at the possibility of muli-author support in the future. Author Markup shows up in SERP , PlublisherMarkup does not show up ( except for the info box with the brand term queries ) http://www.google.com/insidesearch/features/authorship/
  • Setting up Authorship : https://support.google.com/webmasters/answer/1408986?hl=en&ref_topic=2371375
  • http://googlewebmastercentral.blogspot.ch/2013/08/relauthor-frequently-asked-advanced.html
  • Why you should NOT ignore G+ and Authorship

    1. 1. Why you should not ignore G+ By : Saijo George Find me : +SaijoGeorge @Saijo_George
    2. 2. Who are you I am Saijo George. I work as an internet marketer at Envato, the folks behind sites like ThemeForest, VideoHive, Tuts+ Network, Microlancer, etc. I tryout new things on BestPremiumThemes.net ( new site ) – helps me learn new things.
    3. 3. We are going to look at • The rise of G+ as an important Social Network • How G+ fits in to Google’s long term strategy • Quick look at Knowledge Graph • Authorship and its impact on SEO
    4. 4. The rise of G+ as an important Social Network • Lessons learned from Orkut, Buzz >> G+ • Quite aggressive about G+ Android >> SMS via Hangout, Youtube >> Comments • Engaging with Brands and Celebrities ( Toyota Collaborator, Hangouts with NASA ) Registered Users 2013
    5. 5. What works on G+ • Rich media post including GIF • Exciting new formats : +Post ads • Google+ brings your Social Prowess to AdWords
    6. 6. • Give your users a richer experience for Branded Searches
    7. 7. How G+ fits in to Google’s long term strategy Google + Google Authorship Knowledge Graph Semantic Search
    8. 8. Olivia Wilde Knowledge Graph in Action According to Google, the information in the Knowledge Graph is derived from many sources, including the CIA World Factbook, Freebase, Wikipedia, Google+ Business Listing and more You can help Google understand things on your website by using microdata, microformats, and RDFa . Popular Movies 2013
    9. 9. G+ Authorship G+ and Authorship is going to play a big role in search, both at a publisher and author level. Authors – can use G+ Authorship to take ownership of a piece of content using their G+ User profile. Publishers – can use the publisher tag to link to G+ Business Page
    10. 10. Google used to understand Websites NOT People, but G+ Authorship is changing all that . Associating your G+ profile with content on prominent sites tells Google you are an expert in that niche and all your content in that niche will benefit from this.
    11. 11. Setting up G+ Authorship Option 1: Link your content to your Google+ profile using a verified email address. Option 2: Set up authorship by linking your content to your Google+ profile. a) Link from your Google+ profile to your content b) Link from your content to your G+ profile add a link to your Google+ profile using the “rel=author” tag in the link. <a href="https://plus.google.com/+SaijoGeorge? rel=author">Google</a>
    12. 12. No Authorship Image Yet ? • Test the Authorship Mark-up using the Rich Snippet Testing Tool • Typically the page should contain a single article by one author • Show a clear byline on the page, stating the author wrote the article and using the same name as used on their Google+ profile • Its wise NOT to use authorship on home pages, product pages, category archive, contact pages, etc …. It’s meant to be used on content pages • Wherever possible, use real first and last names to get author snippets, and try using that as the link to your G+ user profile ( with ?rel=author ) • Use your photo and not an avatar - Google prefers to feature a human who wrote the content.
    13. 13. ?
    14. 14. Thank You Feel free to reach out to me on you might have. On : @Saijo_George with any questions you can circle me at +SaijoGeorge ( would be a happy camper if you do ) Funnily enough I am also on LinkedIN This slide is available on SlideShare ( please rate it if you find it useful ) , will add the link to it on the meetup page