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SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
SEO Initiation 1 - Melbourne SEO Meetup
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SEO Initiation 1 - Melbourne SEO Meetup

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This is the presentation material that will be used in the SEO Initiation Class at the Melbourne SEO Meetup on 06/08/2014 …

This is the presentation material that will be used in the SEO Initiation Class at the Melbourne SEO Meetup on 06/08/2014

Presented by : Saijo George

Resources : http://saijogeorge.com/best-marketing-tools/
Twitter : https://twitter.com/Saijo_George

Published in: Marketing
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  • @Kirti Ramani

    Hi Kirti

    That was a True / False question :) With the diversity of new SERPs with things like image box, site-links, answer boxes, knowledge graph, in-depth articles, ads with extensions like reviews, images, etc it will be hard to get an average around Organic vs PPC CTR.

    For historical reference you can see this : http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
       Reply 
    Are you sure you want to  Yes  No
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  • Hey Saijo, may I know from where you get the data of 70-80% users click on organic?
       Reply 
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  • 1. Generally about 70 - 80% of search users click on Organic listings Twitter : @Saijo_George Web : blog.saijogeorge.com TRUE FALSE
  • 2. SEO Initiation – Part 1 By : Saijo George Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 3. Who are you • I am Saijo George. • I work as an internet marketer at Envato , the folks behind sites like ThemeForest. • You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs. Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 4. We are going to look at • What is SEO • How search engines work • Introduction to On Page vs Off Page • Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 5. What is SEO ? Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 6. What is SEO ? Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs Is a long term strategy, playing catch-up is easier than you think Is not a shady process, shortcuts WILL come back to haunt you Is constantly evolving Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 7. How search engines work Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 8. How search engines work Crawling the Web - spiders, schema markups, sitemaps, site structure Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship Providing users with relevant results - SERP, rich user experience on various devices Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 9. On Page vs Off Page vs On Site Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 10. On Page vs Off Page vs On Site Meta Titles Description ( for SEO ? ) H1 Tags - multiple ? Keywords – LSI, Synonyms Schema Markup Site Structure Sitemaps Images – alt tags Copy Internal links , etc Twitter : @Saijo_George Web : blog.saijogeorge.com Links Link Profile NoFollow vs Follow Site Speed Mobile Friendly
  • 11. Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 12. Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com Black Hat – Breaking Guidelines & Law Cloaking Hidden Links Template Injection Grey Hat – Breaking Guidelines Recipe Schema to get SERP pic Automated Linking Software $5 SEO campaigns Social Share for Links White Hat – the good stuff
  • 13. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : blog.saijogeorge.com Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 14. Check out my curated list of SEO tools http://saijogeorge.com/best-marketing-tools/ Twitter : @Saijo_George Web : blog.saijogeorge.com

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