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Cloud Computing - game changer for telcos

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Broadband service providers are gearing up to provide basic business software as a value added service, but they need to find the right architecture and delivery mechanism to create differentiation …

Broadband service providers are gearing up to provide basic business software as a value added service, but they need to find the right architecture and delivery mechanism to create differentiation and customer value

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  • 1. Cloud Computing : It’s a big new opportunity For the Telcos Broad-Band service providers are the natural beneficiaries in this new game changing environment of the future
  • 2. CLOUD COMPUTING GAINING RAPID GROUND Google Apps VMware EC2 Mosso Flexiscale Oracle FaceBook What is missing?
  • 3. CLOUD BASICS
  • 4. Life without “Cloud” IT’S A CROWD! Just Imagine if you are running a small business! The big tech company The VAR Managed Services Firm $$$ Consultant $$$ Networking gear firm The Systems integrator ISV Network access provider
  • 5. Life in the “Cloud” SEIZING THE OPPORTUNITY The big tech The Systems company Integrator The Invisible Info-structure Networking XYZ Web Services gear firm ISV Network Access Developer provider Community Big opportunity for Broad Band service providers Would they rule the world !?
  • 6. Access providers have strategic advantage A SIMPLIFIED PICTURE Application Managed Services Providers will try Network & Platform to fund and/or partner with access Infrastructure providers to win long term contracts Access The Invisible info-structure Challenges for the “small and Device solo” access and Managed Services Providers
  • 7. . . . Is difficult LIFE IN A SINGLE CLOUD . . . Though FaceBook & MySpace can be fun Business Processes do not end at the Application edge of the cloud Network & Platform Infrastructure The world does not live in a single cloud Access Device Supply chain Product design Mortgage processing
  • 8. Business in a Service Composition MULTI CLOUD MODEL Federated Network Service Aggregation Service Orchestration Multi-Cloud Environment Application Applications Network & Platform Infrastructure NetworkComposition & Service & Platform Orchestration Platform Infrastructure Network & Platform Access Infrastructure Access Device Device
  • 9. USING ORCHESTRATION Cloud Based Orchestration Collaborative Collaborative Product Design Software Development Business processes are essentially a multi-cloud environment Open Innovation
  • 10. THE PERFECT BLUE OCEAN FOR TELCOS Big Opportunities for Telcos Cloud Computing is an enabler Applications for Broad-Band service Service Management providers to enter the IT Platform Services market using their Access Network existing provisioning model
  • 11. WHY TELCO ? Telcos, are close to the customer - Declining voice revenues Increased demand for Broad-band but “value-add” Applications is an issue -While cloud computing is a game changer, the Service Management key players are focused on large enterprise Platform -There are 6 million small businesses in the USA -Of which only 3.8% use integrated business Access Network software -Broad band services providers have the reach – others don't
  • 12. USER EXPERIENCE IS MOST IMPORTANT COMMUNICATE Single connected experience k COMPUTE COLLABORATE
  • 13. Crossing the Chasm SUCCESS MODEL Product innovation Initial attraction (Consumerization of enterprise technology) Long term product value Focus on small enterprise needs / problems Avoid the large enterprise for Early Adopters Go for the small enterprise
  • 14. A Service Aggregation and Orchestration Technology For telecommunication service providers PRODUCT DEVELOPMENT PROPOSAL SAIBAL DAS CHOWDHURY - Asia Strategy Partners Developed by
  • 15. Technology Evangelist Innovation Consultant Business Mentor SAIBAL DAS CHOWDHURY Asia Strategy Partners
  • 16. Places I have lived and worked My work sphere Kuala Lumpur – Where I am currently spending most of my time