• Save
Social Media 101- LAAMA
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media 101- LAAMA

  • 5,747 views
Uploaded on

An introduction to social media presented at the LAAMA association luncheon

An introduction to social media presented at the LAAMA association luncheon

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,747
On Slideshare
5,720
From Embeds
27
Number of Embeds
4

Actions

Shares
Downloads
0
Comments
2
Likes
2

Embeds 27

http://www.visualcv.com 13
http://www.lmodules.com 12
http://www.linkedin.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media 101Oct 1, 2009
    SAHAR CONSULTING
    www.saharconsulting.com
  • 2. Social Media 101
    SAHAR CONSULTING
    2
  • 3. Little History
    The following conversation is taking place in an executives’ meeting:
    “We can’t allow the employees to do this.”
    “We will loose control of our brand.”
    “Employees will take time away from their work.”
    “Legal implications of the FDIC regulating communications - legal liability.”
    What are they talking about?
    SAHAR CONSULTING
    3
  • 4. Is it ?
    Facebook?
    Blogging?
    Twitter?
    Linkedin?
    4
    SAHAR CONSULTING
  • 5. ?
    5
    WRONG
    SAHAR CONSULTING
  • 6. Answer
    It was a 1997 conversation about
    “Using Emails”
    Nowadays we are totally dependent on emails
    Emails have made faxes and writing memos almost obsolete
    Social media is currently decreasing our dependency on emails.
    In 1997, emails were considered a fad, waste of time, only for college students – exactly the way social media is considered now
    Email is a social application – just like social media?
    6
  • 7. Outbound vs. Inbound?
    7
  • 8. What is Inbound Marketing
    8
    SAHAR CONSULTING
  • 9. Rethinking Marketing
    9
  • 10. What is Social Media
    Social Media is about 2-way conversations to facilitate continuing dialogue and communication with intended audience. It is about building relationships.
    Social Media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts
    Allows community interaction using web 2.0
    10
    SAHAR CONSULTING
  • 11. Social Networks
    Social Networks are online meeting places that allows consumers and influencers to create, share, interact and build content
    Examples: Youtube, Facebook, Twitter, Linkedin, Amazon, Wikipedia, Flickr, Technorati, Digg, newsvine
    Social Networking is like a live cocktail party with no constraint of time or place
    11
    SAHAR CONSULTING
  • 12. Statistics from Compete.com
    45% visit social networks to find out about product sales or discounts
    47% will go to social networks to download a free gift or coupons
    73% of active online users read a blog
    22% would read or write a product review online or in a blog
    45% have started their own blogs
    39% subscribe to an RSS feed
    57% joined social networks
    12
    SAHAR CONSULTING
  • 13. Why should you care?
    13
    Conversations Groups Communities
    • Are taking place online right now
    • 14. Not getting involved is like burying our head in the sand
    • 15. Can cause irreparable damage to your brands
    SAHAR CONSULTING
  • 16. Social Media Landscape
    14
    It is very noisy
    SAHAR CONSULTING
  • 17. Social Media Landscape
    15
    1. Communications:
    Blogs, micro-blogs, social networking, Google, Yahoo
    SAHAR CONSULTING
  • 18. Social Media Landscape
    2. Collaboration:
    Social bookmarking and discussion forums sites
    16
    SAHAR CONSULTING
  • 19. Social Media Landscape
    3. Multi-media sites:
    Multi-media sites share photos and videos
    17
    SAHAR CONSULTING
  • 20. Social Media Landscape
    4. Entertainment/ Virtual sites:
    Virtual worlds, games, online gambling and the Harry Potter World
    18
    SAHAR CONSULTING
  • 21. The 3 social networks most widely used
    19
    Linkedin
    Facebook
    Twitter
    SAHAR CONSULTING
  • 22. Linkedin
    Linkedin is the only professional-based network
    Almost 49 millions members worldwide, 50% in the United States
    Average income on Linkedin is $109,000/year
    Fortune 500 companies are on Linkedin
    Decision-makers and CEOs are on Linkedin
    Connections are 1ry, 2ry and 3ry
    Establish yourself in the Q&A forum/groups
    LAAMA Group on LI
    20
    SAHAR CONSULTING
  • 23. Linkedin
    21
    Maximize usage of Linkedin:
    Fill out profile completely and properly
    Upload your picture
    Connect with people
    Get 3 recommendations
    Use the event applications
    Use the box.net application
    Upload samples of your work
    Use keywords for SEO
    Use updates feature
    Connect to your blog
    Establish yourself in the Q&A forum
    Share in the groups section (you are allowed to join 50 groups at any one time)
  • 24. Linkedin (LAAMA GRP)
    22
  • 25. Facebook
    Facebook is the 5th most popular site among social networks
    110 million active users
    #1 photo-sharing site
    6 million active groups
    The highest ranking Fan pages are: Obama, Nutella, Dr. House and Twilight
    Business pages exist/ads
    23
    SAHAR CONSULTING
  • 26. Twitter
    Micro-blogging site that allows up to 140 characters
    Provides updates about “What are you doing now” in real-time
    Flexibility lies in the capability to update status from the web, IM or cell phones
    Traffic has increased 800% in one year
    4 million active users
    Used by news media during Iran elections
    The Obama Administration, WN, JetBlue use Twitter
    24
    SAHAR CONSULTING
  • 27. Twitter
    25
    SAHAR CONSULTING
  • 28. Twitter
    26
    SAHAR CONSULTING
  • 29. Twitter
    27
    SAHAR CONSULTING
  • 30. Why Social Media Matters
    28
    SAHAR CONSULTING
  • 31. Why Social Media Matters
    29
    SAHAR CONSULTING
  • 32. Compete.com Statistics
    30
  • 33. Expansion of Social Networks
    31
    SAHAR CONSULTING
  • 34. Demographics of Social Networks
    32
    Jump of Users Ages 70+
    • 70-74 Years: 26% (‘05)- 45% (‘08)
    • 35. 75+ Years: 17% (‘05)- 28% (‘08)
  • How Can Business Be a Part of This?
    33
    1. Identify:
    • Your audience and key influencers
    • 36. Protect against brand hijacking
    2. Listen:
    • Use Google alerts, RSS feeds, Twitter, email analytics, social buzz, Backtype, Trenderr, Board Reader
    SAHAR CONSULTING
  • 37. How can business be a part of this
    34
    3. Engage:
    • Comment on blogs and articles
    • 38. Add to groups on Facebook/Yahoo
    • 39. Offer specials/promos on FB/Twitter
    4. Promote:
    • After establishing relationships, PULL your audience to your services by constantly adding new, relevant and fresh content
    SAHAR CONSULTING
  • 40. In Summary
    35
    SAHAR CONSULTING
  • 41. NETiquettes
    Social Media is a 2-way street
    Politeness
    Transparency
    Authenticity
    Virtual friends can be leveraged
    Always add value
    Build relationships/strengthen connections
    Social networking is here to stay
    36
    SAHAR CONSULTING
  • 42. Social Media 101
    Prepared by Sahar Andrade
    SAHAR CONSULTING
    Where Excellence Is Preferred
    www.saharconsulting.com
    www.saharconsulting.wordpress.com
    Twitter: @saharconsulting
    37
    SAHAR CONSULTING