Marketing to Diversity

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It describes the importance of diversity when marketing to different cultures, targeting different markets

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Marketing to Diversity

  1. 1. Cultural Diversity in Marketing<br />Sahar Consulting<br />Prepared for Blog Talk Radio<br />August 2009<br />Brief about the points to be discussed in the interview<br />8/26/2009<br />Cultural Diversity and Marketing - www.SaharConsulting.com<br />
  2. 2. Points to be discussed in the interview<br />What is Marketing<br />What is Global Marketing and globalization<br />What is Diversity<br />What is Cross-Cultural border diversity<br />Culture diversity impact on Marketing<br />Why does Culture Diversity affect Marketing<br />Factors affecting Global Marketing<br />How can our marketing succeed in different cultural environments<br />Why is marketing in international markets important<br />How to communicate the proper marketing mix message across cultural differences to gain market shares<br />8/26/2009<br />Cultural Diversity and Marketing - www.SaharConsulting.com<br />
  3. 3. Marketing Cultural mishaps examples<br /><ul><li> Walmart in Germany
  4. 4. IKEA a Swedish company naming a new desk in the US
  5. 5. Honda and their “FITTA” vehicles in the Nordic countries
  6. 6. Toyota and their MR2 in the French markets
  7. 7. Reebok and their “Incubus” shoes for women in the US
  8. 8. American Motors and “Matador” car in Puerto Rico
  9. 9. P&G in Japan advertising a new soap
  10. 10. Bechtel in New Guinea
  11. 11. Mountain Bell phone Company in Saudia Arabia
  12. 12. Ford and their “NOVA” cars in the Latin markets
  13. 13. Parker pens marketing in Mexico
  14. 14. Coca-Cola advertising in China
  15. 15. Pepsi advertising in in China</li></ul>8/26/2009<br />Cultural Diversity and Marketing - www.SaharConsulting.com<br />
  16. 16. Cultural Diversity and Marketing<br /><ul><li> The presentation will shed light on the importance of Cultural awareness and cross- cultural effects on either the success or failure of marketing campaigns.
  17. 17. Even big corporations didn’t escape tasting the failure of their marketing efforts in different territories as the proper homework was not done properly
  18. 18. As we live in a different changing world today due to: New markets, global initiatives, acquisitions, etc…
  19. 19. Need for training & learning about cultural diversities becomes crucial to our marketing efforts</li></ul>8/26/2009<br />Cultural Diversity and Marketing - www.SaharConsulting.com<br />
  20. 20. Prepared by Sahar Andrade<br />SaharConsulting<br /> www.saharconsulting.com<br />8/26/2009<br />White paper will be posted on our website<br />Cultural Diversity and Marketing - www.SaharConsulting.com<br />

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