Social Knowledge: Girard Abu Dhabi 24 April
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John Girard's presentation at the Middle East Leadership Communication Forum - Social Knowledge: Are we ready for the future. Abu Dhabi, 24 April

John Girard's presentation at the Middle East Leadership Communication Forum - Social Knowledge: Are we ready for the future. Abu Dhabi, 24 April

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Social Knowledge: Girard Abu Dhabi 24 April Social Knowledge: Girard Abu Dhabi 24 April Document Transcript

  • John  P.  Girard,  Ph.D.   h�p://socialnomics.net/   Are  You  Ready?        “A  social  trend  in  which  people   use  technologies  to  get  the   things  they  need  from  each   other,  rather  than  from   tradi�onal  ins�tu�ons  like   corpora�ons.”   groundswell.forrester.com   TLC:  Technology  www.lc-­‐me.com     1                                                                                          info@lc-­‐me.com  
  • Creators   Creators  make  social  content   go.  They  write  blogs  or  upload   Cri�cs  respond  to  content  from   video,  music,  or  text.   others.  They  post  reviews,   Cri�cs   comment  on  blogs,  par�cipate   in  forums,  and  edit  wiki  ar�cles.   Collectors  organize  content  for   Collectors   themselves  or  others  using  RSS   feeds,  tags,  and  vo�ng  sites  like   Digg.com   Joiners  connect  in  social   Joiners   networks  like  MySpace  and   Facebook   Spectators  consume  social   Spectators   content  including  blogs,  user-­‐ generated  video,  podcasts,   Inac�ves  neither  create  nor   forums,  or  reviews   consume  social  content  of  any   Inac�ves   kind   The  Social  Technographics™  Ladder   US  Adults   18%   24%   46%   23%   12%   2007   2010   US  18-­‐24   US  35-­‐44   US  55+             Creators             25%   37%   50%   34%   28%             Cri�cs             12%   21%   38%   20%   12%             Collectors             25%   51%   85%   54%   26%             Joiners             48%   73%   89%   73%   64%             Spectators             44%   18%   3%   17%   30%   Inac�ves   The  Social  Technographics™  Ladder   1.  Google      50%   1.  Google   2.  Facebook  43%   2.  Facebook   3.  YouTube    32%   3.  YouTube   4.  Yahoo!    24%   4.  Yahoo!   5.  Wikipedia  15%   5.  Amazon   6.  Blogger    13%   6.  Wikipedia   7.  Baidu    11%   7.  Twi�er   8.  MSN    11%   8.  eBay   9.  Twi�er    11%   9.  Blogger   10.  QQ          7%   10.  Craigslist   h�p://www.alexa.com/topsites/   Global  Top  Internet  Sites  (Reach)  www.lc-­‐me.com     2                                                                                          info@lc-­‐me.com  
  • 7   The  Power  of  YouTube   Could  this  happen  to  you?   Share  constantly   Respect  that  your   to  build  trust.   customers  and   Nurture  curiosity   employees  have   and  humility.   power.   Hold  openness   Forgive  failure.   accountable.   http://www.charleneli.com/resources/new-­‐rules/   Open  Leadership  www.lc-­‐me.com     3                                                                                          info@lc-­‐me.com  
  • h�p://www.triballeadership.net/what-­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture   Tribal  Leadership   h�p://www.google.com/alerts   Google  Alerts   http://www.socialmention.com/ h�p://www.socialmen�on.com/   socialmen�on  www.lc-­‐me.com     4                                                                                          info@lc-­‐me.com  
  • Google  Alerts   The  Genera�on  Game   Digital  Na�ve  or  Digital  Immigrant?  www.lc-­‐me.com     5                                                                                          info@lc-­‐me.com  
  • Are  we  ready  for  them?   Genera�on  Z   Is  your  organiza�on  ready?   18   What  would  you  do?  www.lc-­‐me.com     6                                                                                          info@lc-­‐me.com  
  • >350  million   >  800  million   >  400  million   ac�ve  mobile   ac�ve  users   login  daily     users   250  million   Average  user   130  friends  is   photos  up  per   connected  to   average   day   80  pages   75%  of  users   70  languages   outside  USA   available     Why                                          Ma�ers   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   —  2,640,600  Facebook  users   live  in  UAE  (age  18  or  older)   —  2,023,400  Facebook  users   live  in  Dubai  (18+)     —  403,580  Facebook  users  live   in  Abu  Dhabi  (18+)   Personal  or     —  4,311,580  Facebook  users   Organiza�onal   live  in  KSA  (18+)     —  2,093,380  Facebook  users   live  in  Riyadh  (18+)   According  to  Facebook   Learn   Listen   Lead   Social  Media  Ac�on  Plan  www.lc-­‐me.com     7                                                                                          info@lc-­‐me.com  
  • Wikipedia  is  driven  by  a  global  community  of  more  than  150,000  volunteers—all   dedicated  to  sharing  knowledge  freely.  Over  almost  eight  years,  these  volunteers  have   contributed  more  than  11  million  ar�cles  in  265  languages.  More  than  275  million   people  come  to  our  website  every  month  to  access  informa�on,  free  of  charge  and   free  of  adver�sing.     22   Wikipedia    Crowdsourcing  is  the  act   of  taking  a  job  tradi�onally   performed  by  a   designated  agent  (usually   an  employee)  and   outsourcing  it  to  an   undefined,  generally  large   group  of  people  in  the   form  of  an  open  call.     Consider  Crowdsourcing   Jeff Howe on Crouwdsourcing http://www.youtube.com/watch?v=TCM7w11Ultk Crowdsourcing  www.lc-­‐me.com     8                                                                                          info@lc-­‐me.com  
  • John  P.  Girard,  Ph.D.  www.lc-­‐me.com     9                                                                                          info@lc-­‐me.com