Social Knowledge: Girard Abu Dhabi 24 April

John P. Girard, Ph.D. h�p://socialnomics.net/ Are You Ready? “A social trend in which people use technologies to get the things they need from each other, rather than from tradi�onal ins�tu�ons like corpora�ons.” groundswell.forrester.com TLC: Technology www.lc-‐me.com 1 info@lc-‐me.com

Creators Creators make social content go. They write blogs or upload Cri�cs respond to content from video, music, or text. others. They post reviews, Cri�cs comment on blogs, par�cipate in forums, and edit wiki ar�cles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and vo�ng sites like Digg.com Joiners connect in social Joiners networks like MySpace and Facebook Spectators consume social Spectators content including blogs, user-‐ generated video, podcasts, Inac�ves neither create nor forums, or reviews consume social content of any Inac�ves kind The Social Technographics™ Ladder US Adults 18% 24% 46% 23% 12% 2007 2010 US 18-‐24 US 35-‐44 US 55+ Creators 25% 37% 50% 34% 28% Cri�cs 12% 21% 38% 20% 12% Collectors 25% 51% 85% 54% 26% Joiners 48% 73% 89% 73% 64% Spectators 44% 18% 3% 17% 30% Inac�ves The Social Technographics™ Ladder 1.  Google 50% 1.  Google 2.  Facebook 43% 2.  Facebook 3.  YouTube 32% 3.  YouTube 4.  Yahoo! 24% 4.  Yahoo! 5.  Wikipedia 15% 5.  Amazon 6.  Blogger 13% 6.  Wikipedia 7.  Baidu 11% 7.  Twi�er 8.  MSN 11% 8.  eBay 9.  Twi�er 11% 9.  Blogger 10.  QQ 7% 10.  Craigslist h�p://www.alexa.com/topsites/ Global Top Internet Sites (Reach) www.lc-‐me.com 2 info@lc-‐me.com

7 The Power of YouTube Could this happen to you? Share constantly Respect that your to build trust. customers and Nurture curiosity employees have and humility. power. Hold openness Forgive failure. accountable. http://www.charleneli.com/resources/new-‐rules/ Open Leadership www.lc-‐me.com 3 info@lc-‐me.com

h�p://www.triballeadership.net/what-‐is-‐tribal-‐leadership/diagnosing-‐culture Tribal Leadership h�p://www.google.com/alerts Google Alerts http://www.socialmention.com/ h�p://www.socialmen�on.com/ socialmen�on www.lc-‐me.com 4 info@lc-‐me.com

Google Alerts The Genera�on Game Digital Na�ve or Digital Immigrant? www.lc-‐me.com 5 info@lc-‐me.com

Are we ready for them? Genera�on Z Is your organiza�on ready? 18 What would you do? www.lc-‐me.com 6 info@lc-‐me.com

>350 million > 800 million > 400 million ac�ve mobile ac�ve users login daily users 250 million Average user 130 friends is photos up per connected to average day 80 pages 75% of users 70 languages outside USA available Why Ma�ers Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.   2,640,600 Facebook users live in UAE (age 18 or older)   2,023,400 Facebook users live in Dubai (18+)   403,580 Facebook users live in Abu Dhabi (18+) Personal or   4,311,580 Facebook users Organiza�onal live in KSA (18+)   2,093,380 Facebook users live in Riyadh (18+) According to Facebook Learn Listen Lead Social Media Ac�on Plan www.lc-‐me.com 7 info@lc-‐me.com

Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million ar�cles in 265 languages. More than 275 million people come to our website every month to access informa�on, free of charge and free of adver�sing. 22 Wikipedia Crowdsourcing is the act of taking a job tradi�onally performed by a designated agent (usually an employee) and outsourcing it to an undeﬁned, generally large group of people in the form of an open call. Consider Crowdsourcing Jeff Howe on Crouwdsourcing http://www.youtube.com/watch?v=TCM7w11Ultk Crowdsourcing www.lc-‐me.com 8 info@lc-‐me.com

John P. Girard, Ph.D. www.lc-‐me.com 9 info@lc-‐me.com

Social Knowledge: Girard Abu Dhabi 24 April

by John Girard

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