John Girard's Keynote ECIC 2011

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Social Knowledge: Are you ready for the Future? 1 John P. Girard, Ph.D. john@sagology.com OR john@johngirard.net OR john.girard@minotstateu.edu www.facebook.com/4sagology OR www.facebook.com/john.girard www.sagology.com OR www.johngirard.net Twitter: @JohnGirard www.linkedin.com/in/johngirard My Story … My Perspective 2 Social Knowledge: Are you ready for the Future?john@johngirard.net 1 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. About Sagology 3 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun Sagology 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] Social Knowledge: Are you ready for the Future? Social Knowledge: Are You Ready? 4 Social Knowledge: Are you ready for the Future?john@johngirard.net 2 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Knowledge Sharing – Nothing New? 5 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Social Knowledge: Are you ready for the Future? What Advantage? 6 Social Knowledge: Are you ready for the Future?john@johngirard.net 3 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. The Real Reason 7 Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) Social Knowledge: Are you ready for the Future? A New View of KM 8 Measurement Leadership Technology Process Culture Social Knowledge: Are you ready for the Future?john@johngirard.net 4 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Complex: A Definition 9 Simple Ideas that work in Complex Environments “a group of obviously related units of which the degree and nature of the relationship is imperfectly known” Social Knowledge: Are you ready for the Future? A little TLC goes a long way! 10 Leadership •Transparency •Vision and example Measurement •Resources (including time) Leadership Technology Culture Technology Process •Help or hinder •Need to Share vs Culture Need to Know •Ease of access •Privacy •Tending toward free •Content Creators and Joiners Social Knowledge: Are you ready for the Future?john@johngirard.net 5 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. A New View of Knowledge Management 11 5 4 3 Mean 2 1 0 y p re t s en og hi es Measurement tu rs m Leadership ol oc ul de re hn C Pr su a Technology c Process Le Te Culture ea M Social Knowledge: Are you ready for the Future? TLC: Technology 12 CompuServe “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com KM is about learning from other disciplines! Social Knowledge: Are you ready for the Future?john@johngirard.net 6 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. The Social Technographics™ Ladder 13 Creators Creators make social content go. They write blogs or upload Critics respond to content from video, music, or text. others. They post reviews, Critics comment on blogs, participate in forums, and edit wiki articles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and voting sites like Digg.com Joiners connect in social Joiners networks like MySpace and Facebook Spectators consume social Spectators content including blogs, user- generated video, podcasts, Inactives neither create nor forums, or reviews consume social content of any Inactives kind Social Knowledge: Are you ready for the Future? The Social Technographics™ Ladder US Adults 14 2007 2010 Creators US 18-24 US 35-44 US 55+ 18% 24% 46% 23% 12% Critics 25% 37% 50% 34% 28% 12% 21% Collectors 38% 20% 12% Joiners 25% 51% 85% 54% 26% Spectators 48% 73% 89% 73% 64% Inactives 44% 18% 3% 17% 30% Social Knowledge: Are you ready for the Future?john@johngirard.net 7 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. The Social Technographics™ Ladder US Adults EU Adults 15 2010 Creators EU 18-24 EU 35-44 EU 55+ 14% 38% 11% 6% Critics 19% 37% 16% 9% 6% Collectors 11% 4% 4% Joiners 29% 58% 25% 9% Spectators 49% 69% 50% 33% Inactives 40% 17% 40% 61% Social Knowledge: Are you ready for the Future? The Social Technographics™ Ladder UK Adults 16 Spain Adults 2007 2010 Creators 2007 2010 9% 15% 8% 15% Critics 16% 21% 18% 21% 5% 6% Collectors 5% 8% Joiners 21% 38% 5% 24% Spectators 37% 50% 41% 56% Inactives 54% 37% 56% 38% Social Knowledge: Are you ready for the Future?john@johngirard.net 8 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Global Top Internet Sites (Reach) http://www.alexa.com/topsites/ 17 1. Google 49% 1. Google 2. Facebook 42% 2. Facebook 3. YouTube 28% 3. YouTube 4. Yahoo 25% 4. Live 5. Blogger 14% 5. Yahoo! 6. Live 13% 6. Blogger 7. Wikipedia 13% 7. Wikipedia 8. Baidu.com 10% 8. Sigma Live 9. Twitter 10% 9. Google Türkiye 10. QQ 7% 10. MSN 14 April 2011 Social Knowledge: Are you ready for the Future? Why Matters 18 People spend > > 500M active > 250M users login 700B minutes per users daily month on FB 30B pieces of 130 friends is > 20M applications “stuff” shared each average installed every day month > 200M active 70% of users users connect using outside USA mobile devices Social Knowledge: Are you ready for the Future?john@johngirard.net 9 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. IBM’s Watson 19 Social Knowledge: Are you ready for the Future? New Technology 20 The Newest always is Best … Social Knowledge: Are you ready for the Future?john@johngirard.net 10 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. The Right Technology 21 Gates: 2/10 Social Knowledge: Are you ready for the Future? History of KM: Leadership 22 c. 350 BC 17th Century 1950s 1990s 2010s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Nick Bontis Classification of Knowledge Aristotle Social Knowledge: Are you ready for the Future?john@johngirard.net 11 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. A Leaders view of knowledge . . . 23 ―. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we dont know.‖ Social Knowledge: Are you ready for the Future? Runner Up 24 "I think that gay marriage is something that should be between a man and a woman." Social Knowledge: Are you ready for the Future?john@johngirard.net 12 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Knowns and Unknowns 25 Unknown Unknown Knowns Unknowns HP Wal-Mart Known Known Knowns Unknowns Comp Intell Social Knowledge: Are you ready for the Future? Unknown unknowns 26 Somewhere on the West Coast Social Knowledge: Are you ready for the Future?john@johngirard.net 13 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. TLC: Culture 27 Social Knowledge: Are you ready for the Future? The Generation Game 28 Social Knowledge: Are you ready for the Future?john@johngirard.net 14 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Digital Native or Digital Immigrant? 29 Social Knowledge: Are you ready for the Future? Generation V 30 http://www.gartner.com/it/page.jsp?id=545108 Social Knowledge: Are you ready for the Future?john@johngirard.net 15 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Culture: Are You Ready? … Your Homework 31 www.socialnomics.net www.freakonomics.com Socialnomics Stats / Refreshed Video Freakonomics: Amanda KM is about learning from other disciplines! Social Knowledge: Are you ready for the Future? Twitter Revolution 32 See Sonia Ben Jaafer: www.slideshare.net/KMMiddleEast Social Knowledge: Are you ready for the Future?john@johngirard.net 16 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Storytelling by Steve Denning 33 Purpose of Story 1. Sparking action 2. Communicating who you are 3. Transmitting values 4. Fostering collaboration 5. Taming the grapevine 6. Sharing knowledge 7. Leading people into www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html the future Social Knowledge: Are you ready for the Future? Storytelling: Commander-in-Chief 34 2006 Golden Globe Awards Social Knowledge: Are you ready for the Future?john@johngirard.net 17 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Exchange and Transfer of Knowledge 35 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz Measurement in Leadership a a ti rn on Inte Technology Process Culture EXPLICIT Social Knowledge: Are you ready for the Future? The impact of not . . . sharing 36 According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8 Social Knowledge: Are you ready for the Future?john@johngirard.net 18 www.johngirard.net

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D. Social Knowledge: Are you ready for the Future? 37 John P. Girard, Ph.D. john@sagology.com OR john@johngirard.net OR john.girard@minotstateu.edu www.facebook.com/4sagology OR www.facebook.com/john.girard www.sagology.com OR www.johngirard.net Twitter: @JohnGirard www.linkedin.com/in/johngirardjohn@johngirard.net 19 www.johngirard.net

John Girard's Keynote ECIC 2011

by John Girard on Apr 17, 2011

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