If Knowledge is Power - John Girard - Honolulu 2010

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My presentation to COMPACFLT Knowledge Management (KM) in Honolulu on 15 December 2010

My presentation to COMPACFLT Knowledge Management (KM) in Honolulu on 15 December 2010

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  • 1. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. If Knowledge is Power … Why am I always in the Dark? 1 For a copy of the Sagology slides: Please contact me: John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard My Story … My Perspective 2 Sagology If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 1 john@sagology.com
  • 2. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. About Sagology 3 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun Sagology 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Perhaps a better tittle … 4 Simple Ideas that work in Complex Environments Complex: a group of obviously related units of which the degree and nature of the relationship is imperfectly known If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 2 john@sagology.com
  • 3. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Knowledge – Nothing New? 5 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) What Advantage? 6 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 3 john@sagology.com
  • 4. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. The Real Reason 7 Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) History of KM 8 c. 350 BC 17th Century 1950s 1990s 2000s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Classification of Knowledge Aristotle If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 4 john@sagology.com
  • 5. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. What is knowledge? 9 Data Knowledge Information knowledge is "defined broadly Knowledge: to include information, data, Concepts, experience, and communication and culture" insight that provide a framework (p. 293) for creating, evaluating and using information (p. 373). If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) The Cognitive Hierarchy 10 Wisdom Ackoff’s Apex Understanding Knowledge Knowledge Wisdom: Information The collective and individual Dataexperiences of applying knowledge to the solution of problems (p. 373). If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 5 john@sagology.com
  • 6. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Types of Knowledge 11 Easier to document and Explicit share Contributes to Easier to efficiency replicate 20% Leads to competency Michael Polanyi 80% Tacit Carla O’Dell Harder to articulate Harder to steal Higher competitive advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Exchange and Transfer of Knowledge 12 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz Measurement in Leadership a a ti rn on Inte Technology Process Culture EXPLICIT If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 6 john@sagology.com
  • 7. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Creation and Transfer of Knowledge 13 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz a in rn a ti on Inte Internalization Combination EXPLICIT •Learning by doing •Formal Education (MBA) •Experience •Policies •Values/Ethos •Data mining Teradata, 1991 Wal-Mart, 2004 TYLENOL® crises of 1982 and 1986 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Our Credo (Johnson & Johnson) J&J Credo We believe our first responsibility is to the doctors, nurses and patients, 14 to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. www.jnj.com/our_company/our_credo/ If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 7 john@sagology.com
  • 8. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. There must be equal opportunity for employment, development and advancement for those qualified. 15 We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return. http://www.jnj.com/our_company/our_credo/ If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Creation and Transfer of Knowledge 16 Socialization Externalization •Social spaces (Ba) •After action review TACIT •Master/apprentice •Lessons learned •Storytelling •Metaphor n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz a in rn a ti on Inte Internalization Combination EXPLICIT •Learning by doing •Formal Education (MBA) •Experience •Policies •Values/Ethos •Data mining Teradata, 1991 Wal-Mart, 2004 TYLENOL® crises of 1982 and 1986 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 8 john@sagology.com
  • 9. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. The impact of not . . . sharing 17 According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Need to Know vs Need to Share 18 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 9 john@sagology.com
  • 10. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. The difference . . . Data to Knowledge 19 October 27, 1917 Q1 - What time is it? Q2 – Where are these people? Q3 – Why is the boy smiling? If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) The Knowledge Edge 20 14 November 2004 Wisdom ―With 3,600 stores in the United States and Understanding roughly 100 million customers walking Knowledge through the doors each week, Wal-Mart has Knowledge access to information about a broad slice of America . . . The data are gathered item by Information item at the checkout aisle, then recorded, mapped and updated by store, by state, by Data region . . . By its own account Wal-Mart has 460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 10 john@sagology.com
  • 11. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. A Leaders view of knowledge . . . 21 ―. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we dont know.‖ If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Runner Up 22 "I think that gay marriage is something that should be between a man and a woman." If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 11 john@sagology.com
  • 12. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Knowns and Unknowns 23 Unknown Unknown Knowns Unknowns IQ Wal-Mart Known Known Knowns Unknowns Comp Intell If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Unknown unknowns 24 Somewhere on the West Coast If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 12 john@sagology.com
  • 13. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Understand the Groundswell 25 “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) The Social Technographics™ Ladder 26 Creators Creators make social content go. They write blogs or upload Critics respond to content from video, music, or text. others. They post reviews, Critics comment on blogs, participate in forums, and edit wiki articles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and voting sites like Digg.com Joiners connect in social Joiners networks like MySpace and Facebook Spectators consume social Spectators content including blogs, user- generated video, podcasts, Inactives neither create nor forums, or reviews consume social content of any Inactives kind If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 13 john@sagology.com
  • 14. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. The Social Technographics™ Ladder US Adults 27 2007 2009 Creators US 18-24 US 35-44 US 55+ 18% 24% 46% 23% 12% Critics 25% 37% 50% 34% 28% 12% 21% Collectors 38% 20% 12% Joiners 25% 51% 85% 54% 26% Spectators 48% 73% 89% 73% 64% Inactives 44% 18% 3% 17% 30% If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Global Top Internet Sites (Reach) http://www.alexa.com/topsites/ 28 1. Google 43% 1. Google 2. Facebook 33% 2. Facebook 3. Yahoo! 26% 3. Yahoo! 4. YouTube 25% 4. YouTube 5. Live 14% 5. Amazon 6. Wikipedia 14% 6. Wikipedia 7. Blogger 12% 7. eBay 8. Baidu.com 10% 8. Twitter 9. Twitter 9% 9. Blogger 10. QQ 8% 10. Twitter 13 December 2010 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 14 john@sagology.com
  • 15. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Consider Crowdsourcing 29 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Crowdsourcing 30 http://www.youtube.com/watch?v=TCM7w11Ultk If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 15 john@sagology.com
  • 16. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. The Generation Game 31 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Digital Native or Digital Immigrant? 32 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 16 john@sagology.com
  • 17. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Community Engagement – Generation V 33 http://www.gartner.com/it/page.jsp?id=545108 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready? 34 http://socialnomics.net/ If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 17 john@sagology.com
  • 18. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. Storytelling by Steve Denning 35 Purpose of Story  Sparking action  Communicating who you are  Transmitting values  Fostering collaboration  Taming the grapevine  Sharing knowledge  Leading people into the future www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) Storytelling: Commander-in-Chief 36 2006 Golden Globe Awards If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 18 john@sagology.com
  • 19. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. If Knowledge is Power … Why am I always in the Dark? 37 Sagology John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard The One Thing. . . 38 . . . finding the one thing . . . but more on that later . . . If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 19 john@sagology.com
  • 20. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D. The one thing . . . 39 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com) The Crasher Squirrel 40 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)www.sagology.com 20 john@sagology.com