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Girard- Social Knowledge - Magic City CPAs


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John Girard's presentation, "Social Knowledge: Are we ready for the Future" as delivered to a group of Certified Public Accountants (CPA).

John Girard's presentation, "Social Knowledge: Are we ready for the Future" as delivered to a group of Certified Public Accountants (CPA).

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  • 1. My  Story  …  My  PerspecAve   Social  Knowledge:     2   Are  we  ready  for  the  Future?   1   John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Recent  CPA  ArAcle   It  is  all  about  People!   3   4   Sagology  is  dedicated  to  connec%ng  people  with  people  to   facilitate  collabora%on,  learning,  and  knowledge  sharing   through  keynotes,  workshops,  and  consulAng.     sagology  [sāj-­‐ol-­‐uh-­‐jee]       -­‐noun         1.  the  study  of  organiza%onal  wisdom  in  all  its  forms,  esp.  with  reference  to   technology,  leadership,  culture,  process,  and  measurement   2.  the  study  of  one  venerated  for  experience,  judgment,  and  wisdom.       Origin:       2008;    Canadian  English,  from  Middle  English  sage  +  -­‐ology.         Sage  [Middle  English,  from  Old  French,  from  Vulgar  LaAn  *sapius,  from  LaAn  sapere,  to  be  wise;  see  sep-­‐  in  Indo-­‐European  roots.]   hGp://   -­‐ology  [Middle  English  -­‐logie,  from  Old  French,  from  LaAn  -­‐logia,  from  Greek  -­‐logiā  (from  logos,  word,  speech;  see  leg-­‐  in  Indo-­‐ European  roots)  and  from  -­‐logos,  one  who  deals  with  (from  legein,  to  speak;  see  leg-­‐  in  Indo-­‐European  roots).]   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Link  for  slides:     Knowledge  Sharing  –  Nothing  New?   5   6   Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     1                                                        
  • 2. What  Advantage?   Pugng  our  Task  in  Context   7   8   More  quesAons  than  answers!   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Empowering  Knowledge  Workers   What  is  knowledge?   9   10   Chapter  8:  ProducAvity     Data Through  People   Knowledge Information Knowledge:  knowledge is "defined broadly to include information, data, communication and Concepts, culture" experience, and insight that(p. 293) a framework provide for creating, evaluating and using information (p. 373). 1982   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   The  CogniJve  Hierarchy   The  difference  .  .  .  Data  to  Knowledge   11   12   Wisdom Ackoff’s Apex Understanding Knowledge Knowledge October 27, 1917 Wisdom: Information Q1 - What time is it? The collective and individual Q2 – Where are these people? Data experiences of applying Q3 – Why is the boy smiling? knowledge to the solution of problems (p. 373). Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     2                                                        
  • 3. A  New  View  of  KM   A  liGle  TLC  goes  a  long  way!   13   14   Leadership Measurement • Transparency Leadership • Vision and example Technology • Resources (including time) Process Culture Technology Culture Measurement • Help or hinder • Need to Share vs Leadership Need to Know • Ease of access • Privacy • Tending toward Technology Process free • Content Creators Culture and Joiners Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   TLC:  Technology   The  Social  Technographics™  Ladder   15   16   Creators   Creators  make  social  content   go.  They  write  blogs  or  upload   Cri%cs  respond  to  content  from   video,  music,  or  text.   others.  They  post  reviews,   Cri%cs   CompuServe   comment  on  blogs,  parAcipate   in  forums,  and  edit  wiki  arAcles.   Collectors  organize  content  for   Collectors   themselves  or  others  using  RSS   feeds,  tags,  and  voAng  sites  like    “A  social  trend  in  which  people   Joiners  connect  in  social   Joiners   networks  like  MySpace  and   use  technologies  to  get  the   Facebook   things  they  need  from  each   Spectators  consume  social   other,  rather  than  from   Spectators   content  including  blogs,  user-­‐ tradiAonal  insAtuAons  like   generated  video,  podcasts,   Inac%ves  neither  create  nor   forums,  or  reviews   corporaAons.”   consume  social  content  of  any   Inac%ves   kind   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   The  Social  Technographics™  Ladder   US  Adults   17   18   2007   2010   Creators   US  18-­‐24   US  35-­‐44   US  55+   18%   24%   46%   23%   12%                       Cri%cs   25%   37%   50%   34%   28%                       Collectors   12%   21%   38%   20%   12%                       Joiners   25%   51%   85%   54%   26%                       Spectators   48%   73%   89%   73%   64%                       Inac%ves   44%   18%   3%   17%   30%   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     3                                                        
  • 4. Global  Top  Internet  Sites  (Reach)   Why                                                      MaGers   hGp://   19   20   1.  Google      50%   1.  Google   >350  million   >  800  million   >  400  million   2.  Facebook  43%   2.  Facebook   acAve  mobile   acAve  users   login  daily     3.  YouTube    32%   3.  YouTube   users   4.  Yahoo!    24%   4.  Yahoo!   5.  Wikipedia  15%   5.  Amazon   2  billion  posts   250  million   130  friends  is   are  liked  per   photos  up  per   6.  Blogger    13%   6.  Wikipedia   average   day   day   7.  Baidu    11%   7.  TwiGer   8.  MSN    11%   8.  eBay   Average  user   9.  TwiGer    11%   9.  Blogger   75%  of  users   connected  to   10.  Craigslist   outside  USA   10.  QQ          7%   80  pages   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   According  to  Facebook   New  Technology   21   22   —  326,800  Facebook  users  live   in  North  Dakota(age  18  or   older)   —  36,160  Facebook  users  live     in  Minot  (18+)   —  1,680  Minot  Facebook  users   Personal  or     The Newest always is Best … are  newlyweds   OrganizaAonal   —  1,280  Minot  Facebook  users     are  small  business  owners   —  9,300  Minot  Facebook  users   are  >50   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   The  Right  Technology   History  of  KM:  Leadership   23   24   c. 350 BC 17th Century 1950s 1990s 2000s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Classification of Knowledge Aristotle Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     4                                                        
  • 5. TLC:  Leadership   Something  to  consider  .  .  .   25   26   Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) “. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we dont know.” Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Runner  Up   Knowns  and  Unknowns   27   28   "I  think  that  gay  marriage  is   Unknown Unknown something  that  should  be   Knowns Unknowns between  a  man  and  a  woman."     HP   Known Known Knowns Unknowns Comp  Intell   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Unknown  unknowns   Open  Leadership   29   30   Share  constantly   Respect  that  your   to  build  trust.   customers  and   Nurture  curiosity   employees  have   and  humility.   power.   Somewhere on the West Coast Hold  openness   Forgive  failure.   accountable.­‐rules/   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     5                                                        
  • 6. Openness  Audit   TLC:  Culture   31   32­‐audit   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Tribal  Leadership   TwiGer  RevoluAon   33   34   See  Sonia  Ben  Jaafer:   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   The  GeneraAon  Game   Digital  NaAve  or  Digital  Immigrant?   35   36   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     6                                                        
  • 7. GeneraAon  Z   www.strategy-­‐   37   38   Are  we  ready  for  them?   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   39   40   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Exchange  and  Transfer  of  Knowledge   The  impact  of  not  .  .  .  sharing   41   42   TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT According to Computer Associates . . . on Measurement Co ati Leadership mb liz in na a ti Technology Process r on Inte Culture EXPLICIT   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     7                                                        
  • 8. Exchange  and  Transfer  of  Knowledge   CreaAon  and  Transfer  of  Knowledge   43   44   TACIT TACIT n Ext n Ext tio ern tio ern za a za a i ial i liz ial liz Soc ati Soc ati on EXPLICIT on EXPLICIT TACIT TACIT on Co ati on mb Measurement Co liz in ati Leadership a a ti mb rn on liz in Inte a a ti Technology Process rn on Inte Culture EXPLICIT Internalization Combination • Learning by doing • Formal Education (MBA) EXPLICIT • Experience • Policies • Values/Ethos • Data mining Teradata, 1991 Wal-Mart, 2004 Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   TYLENOL® crises of 1982 and 1986 Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Our Credo (Johnson & Johnson) There must be equal opportunity for employment, development J&J  Credo   We believe our first responsibility is to the doctors, nurses and patients, and advancement for those qualified. We must provide competent management, to mothers and fathers and all others who use our products and services. and their actions must be just and ethical. In meeting their needs everything we do must be of high quality. We are responsible to the communities in which we live and work We must constantly strive to reduce our costs and to the world community as well. in order to maintain reasonable prices. We must be good citizens – support good works and charities and bear our fair share of taxes. Customers orders must be serviced promptly and accurately. We must encourage civic improvements and better health and education. Our suppliers and distributors must have an opportunity We must maintain in good order to make a fair profit. the property we are privileged to use, We are responsible to our employees, protecting the environment and natural resources. the men and women who work with us throughout the world. Our final responsibility is to our stockholders. Everyone must be considered as an individual. Business must make a sound profit. We must respect their dignity and recognize their merit. We must experiment with new ideas. They must have a sense of security in their jobs. Research must be carried on, innovative programs developed and mistakes paid for. Compensation must be fair and adequate, New equipment must be purchased, new facilities provided and working conditions clean, orderly and safe. and new products launched. We must be mindful of ways to help our employees fulfill Reserves must be created to provide for adverse times. their family responsibilities. When we operate according to these principles, Employees must feel free to make suggestions and complaints. the stockholders should realize a fair return. Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   CreaAon  and  Transfer  of  Knowledge   The  Knowledge  Edge  –  The  UlAmate  Goal   47   48   Socialization Externalization Kn • Social spaces (Ba) • After action review 14 November 2004 ow TACIT • Lessons learned le • Master/apprentice dg • Storytelling • Metaphor Wisdom e Ed Ext tio n ern “With 3,600 stores in the United States and ge za a roughly 100 million customers walking i Understanding ial liz Soc ati n throughKnowledge each week, Wal-Mart has the doors tio on EXPLICIT ea Knowledge TACIT access to information about a broad slice of Cr ge America . . . The data are gathered item by led on Co ow ati Information item at the checkout aisle, then recorded, mb Kn liz a in rn a ti mapped and updated by store, by state, by on Inte Internalization Combination region . . . By its own account Wal-Mart has Data • Learning by doing EXPLICIT • Experience • Formal Education (MBA) 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ • Policies 1,000,000 MB) • Values/Ethos • Data mining Teradata, 1991 Wal-Mart, 2004 Hurricane TYLENOL® crises of 1982 and 1986 Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     8                                                        
  • 9. Are  You  Ready?   49   Social  Knowledge:     Are  we  ready  for  the  Future?   50   John  P.  Girard,  Ph.D.   hGp://   Social  Knowledge:    Are  we  ready  for  the  Future?  ©  2011,  John  P.  Girard,  Ph.D.     9