Girard- Social Knowledge - Magic City CPAs

My Story … My PerspecAve Social Knowledge: 2 Are we ready for the Future? 1 John P. Girard, Ph.D. john.girard@minotstateu.edu Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Recent CPA ArAcle It is all about People! 3 4 Sagology is dedicated to connec%ng people with people to facilitate collabora%on, learning, and knowledge sharing through keynotes, workshops, and consulAng. sagology [sāj-‐ol-‐uh-‐jee] -‐noun 1.  the study of organiza%onal wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2.  the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -‐ology. Sage [Middle English, from Old French, from Vulgar LaAn *sapius, from LaAn sapere, to be wise; see sep-‐ in Indo-‐European roots.] hGp://incpas.org/Member/Resources/CPAINPerspecAve.aspx -‐ology [Middle English -‐logie, from Old French, from LaAn -‐logia, from Greek -‐logiā (from logos, word, speech; see leg-‐ in Indo-‐ European roots) and from -‐logos, one who deals with (from legein, to speak; see leg-‐ in Indo-‐European roots).] Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Link for slides: www.sagology.com/640 Knowledge Sharing – Nothing New? 5 6 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 1 info@sagology.com

What Advantage? Pugng our Task in Context 7 8 More quesAons than answers! Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Empowering Knowledge Workers What is knowledge? 9 10 Chapter 8: ProducAvity Data Through People Knowledge Information Knowledge: knowledge is "defined broadly to include information, data, communication and Concepts, culture" experience, and insight that(p. 293) a framework provide for creating, evaluating and using information (p. 373). 1982 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. The CogniJve Hierarchy The diﬀerence . . . Data to Knowledge 11 12 Wisdom Ackoff’s Apex Understanding Knowledge Knowledge October 27, 1917 Wisdom: Information Q1 - What time is it? The collective and individual Q2 – Where are these people? Data experiences of applying Q3 – Why is the boy smiling? knowledge to the solution of problems (p. 373). Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 2 info@sagology.com

A New View of KM A liGle TLC goes a long way! 13 14 Leadership Measurement • Transparency Leadership • Vision and example Technology • Resources (including time) Process Culture Technology Culture Measurement • Help or hinder • Need to Share vs Leadership Need to Know • Ease of access • Privacy • Tending toward Technology Process free • Content Creators Culture and Joiners Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. TLC: Technology The Social Technographics™ Ladder 15 16 Creators Creators make social content go. They write blogs or upload Cri%cs respond to content from video, music, or text. others. They post reviews, Cri%cs CompuServe comment on blogs, parAcipate in forums, and edit wiki arAcles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and voAng sites like Digg.com “A social trend in which people Joiners connect in social Joiners networks like MySpace and use technologies to get the Facebook things they need from each Spectators consume social other, rather than from Spectators content including blogs, user-‐ tradiAonal insAtuAons like generated video, podcasts, Inac%ves neither create nor forums, or reviews corporaAons.” groundswell.forrester.com consume social content of any Inac%ves kind Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. The Social Technographics™ Ladder US Adults 17 18 2007 2010 Creators US 18-‐24 US 35-‐44 US 55+ 18% 24% 46% 23% 12% Cri%cs 25% 37% 50% 34% 28% Collectors 12% 21% 38% 20% 12% Joiners 25% 51% 85% 54% 26% Spectators 48% 73% 89% 73% 64% Inac%ves 44% 18% 3% 17% 30% http://www.globalwebindex.net Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 3 info@sagology.com

Global Top Internet Sites (Reach) Why MaGers hGp://www.alexa.com/topsites/ 19 20 1.  Google 50% 1.  Google >350 million > 800 million > 400 million 2.  Facebook 43% 2.  Facebook acAve mobile acAve users login daily 3.  YouTube 32% 3.  YouTube users 4.  Yahoo! 24% 4.  Yahoo! 5.  Wikipedia 15% 5.  Amazon 2 billion posts 250 million 130 friends is are liked per photos up per 6.  Blogger 13% 6.  Wikipedia average day day 7.  Baidu 11% 7.  TwiGer 8.  MSN 11% 8.  eBay Average user 9.  TwiGer 11% 9.  Blogger 75% of users connected to 10.  Craigslist outside USA 10.  QQ 7% 80 pages Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. According to Facebook New Technology 21 22   326,800 Facebook users live in North Dakota(age 18 or older)   36,160 Facebook users live in Minot (18+)   1,680 Minot Facebook users Personal or The Newest always is Best … are newlyweds OrganizaAonal   1,280 Minot Facebook users are small business owners   9,300 Minot Facebook users are >50 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. The Right Technology History of KM: Leadership 23 24 c. 350 BC 17th Century 1950s 1990s 2000s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Classification of Knowledge Aristotle Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 4 info@sagology.com

TLC: Leadership Something to consider . . . 25 26 Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) “. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we dont know.” Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Runner Up Knowns and Unknowns 27 28 "I think that gay marriage is Unknown Unknown something that should be Knowns Unknowns between a man and a woman." HP Known Known Knowns Unknowns Comp Intell Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Unknown unknowns Open Leadership 29 30 Share constantly Respect that your to build trust. customers and Nurture curiosity employees have and humility. power. Somewhere on the West Coast Hold openness Forgive failure. accountable. http://www.charleneli.com/resources/new-‐rules/ Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 5 info@sagology.com

Openness Audit TLC: Culture 31 32 http://www.slideshare.net/charleneli/openness-‐audit Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Tribal Leadership TwiGer RevoluAon 33 34 See Sonia Ben Jaafer: www.slideshare.net/KMMiddleEast Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. The GeneraAon Game Digital NaAve or Digital Immigrant? 35 36 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 6 info@sagology.com

GeneraAon Z www.strategy-‐business.com/arAcle/11404 37 38 Are we ready for them? Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. 39 40 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Exchange and Transfer of Knowledge The impact of not . . . sharing 41 42 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT According to Computer Associates . . . on Measurement Co ati Leadership mb liz in na a ti Technology Process r on Inte Culture EXPLICIT http://www.youtube.com/watch?v=lH39xjXaLW8 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 7 info@sagology.com

Exchange and Transfer of Knowledge CreaAon and Transfer of Knowledge 43 44 TACIT TACIT n Ext n Ext tio ern tio ern za a za a i ial i liz ial liz Soc ati Soc ati on EXPLICIT on EXPLICIT TACIT TACIT on Co ati on mb Measurement Co liz in ati Leadership a a ti mb rn on liz in Inte a a ti Technology Process rn on Inte Culture EXPLICIT Internalization Combination • Learning by doing • Formal Education (MBA) EXPLICIT • Experience • Policies • Values/Ethos • Data mining Teradata, 1991 Wal-Mart, 2004 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. TYLENOL® crises of 1982 and 1986 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Our Credo (Johnson & Johnson) There must be equal opportunity for employment, development J&J Credo We believe our first responsibility is to the doctors, nurses and patients, and advancement for those qualified. We must provide competent management, to mothers and fathers and all others who use our products and services. and their actions must be just and ethical. In meeting their needs everything we do must be of high quality. We are responsible to the communities in which we live and work We must constantly strive to reduce our costs and to the world community as well. in order to maintain reasonable prices. We must be good citizens – support good works and charities and bear our fair share of taxes. Customers orders must be serviced promptly and accurately. We must encourage civic improvements and better health and education. Our suppliers and distributors must have an opportunity We must maintain in good order to make a fair profit. the property we are privileged to use, We are responsible to our employees, protecting the environment and natural resources. the men and women who work with us throughout the world. Our final responsibility is to our stockholders. Everyone must be considered as an individual. Business must make a sound profit. We must respect their dignity and recognize their merit. We must experiment with new ideas. They must have a sense of security in their jobs. Research must be carried on, innovative programs developed and mistakes paid for. Compensation must be fair and adequate, New equipment must be purchased, new facilities provided and working conditions clean, orderly and safe. and new products launched. We must be mindful of ways to help our employees fulfill Reserves must be created to provide for adverse times. their family responsibilities. When we operate according to these principles, Employees must feel free to make suggestions and complaints. the stockholders should realize a fair return. http://www.jnj.com/our_company/our_credo/ www.jnj.com/our_company/our_credo/ Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. CreaAon and Transfer of Knowledge The Knowledge Edge – The UlAmate Goal 47 48 Socialization Externalization Kn • Social spaces (Ba) • After action review 14 November 2004 ow TACIT • Lessons learned le • Master/apprentice dg • Storytelling • Metaphor Wisdom e Ed Ext tio n ern “With 3,600 stores in the United States and ge za a roughly 100 million customers walking i Understanding ial liz Soc ati n throughKnowledge each week, Wal-Mart has the doors tio on EXPLICIT ea Knowledge TACIT access to information about a broad slice of Cr ge America . . . The data are gathered item by led on Co ow ati Information item at the checkout aisle, then recorded, mb Kn liz a in rn a ti mapped and updated by store, by state, by on Inte Internalization Combination region . . . By its own account Wal-Mart has Data • Learning by doing EXPLICIT • Experience • Formal Education (MBA) 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ • Policies 1,000,000 MB) • Values/Ethos • Data mining Teradata, 1991 Wal-Mart, 2004 Hurricane TYLENOL® crises of 1982 and 1986 Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 8 info@sagology.com

Are You Ready? 49 Social Knowledge: Are we ready for the Future? 50 John P. Girard, Ph.D. john.girard@minotstateu.edu hGp://socialnomics.net/ Social Knowledge: Are we ready for the Future? © 2011, John P. Girard, Ph.D. www.sagology.com 9 info@sagology.com

Girard- Social Knowledge - Magic City CPAs

by John Girard on Nov 06, 2011

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