Girard ND Insurance Joint Convention - May 2010

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Social Media: Are You Ready for the Future? 1 For a copy of the Sagology slides: Please contact me: John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard My Story … My Perspective 2 Sagology Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 1 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. About Sagology 3 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun Sagology 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Five Themes 4 Know Your Environment Understand the Groundswell Consider Crowdsourcing People Know Best 5 Listen, Learn, Lead Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 2 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Are You Ready for the Future? 5 Simple Media Strategies in Social Ideas that work Complex Environments Complex: a group of obviously related units of which the degree and nature of the relationship is imperfectly known Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Knowledge – Nothing New? 6 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 3 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. What Advantage? 7 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) History of KM 8 c. 350 BC 17th Century 1950s 1990s 2000s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Classification of Knowledge Aristotle Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 4 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. What is knowledge? 9 Data Knowledge Information knowledge is "defined broadly Knowledge: to include information, data, Concepts, experience, and communication and culture" insight that provide a framework (p. 293) for creating, evaluating and using information (p. 373). Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) The Cognitive Hierarchy 10 Wisdom Ackoff’s Apex Understanding Knowledge Knowledge Wisdom: Information The collective and individual Dataexperiences of applying knowledge to the solution of problems (p. 373). Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 5 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. The One Thing. . . 11 . . . finding the one thing . . . but more on that later . . . Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Types of Knowledge 12 Easier to document and Explicit share Contributes to Easier to efficiency replicate 20% Leads to competency Michael Polanyi 80% Tacit Carla O’Dell Harder to articulate Harder to steal Higher competitive advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 6 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Exchange and Transfer of Knowledge 13 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz Measurement in Leadership a ati rn on Inte Technology Process Culture EXPLICIT Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Creation and Transfer of Knowledge 14 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz a in rn ati on Inte Internalization Combination EXPLICIT •Learning by doing •Formal Education (MBA) •Experience •Policies •Values/Ethos •Data mining Teradata, 1991 Wal-Mart, 2004 TYLENOL® crises of 1982 and 1986 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 7 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Our Credo (Johnson & Johnson) J&J Credo We believe our first responsibility is to the doctors, nurses and patients, 15 to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. www.jnj.com/our_company/our_credo/ Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) There must be equal opportunity for employment, development and advancement for those qualified. 16 We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return. http://www.jnj.com/our_company/our_credo/ Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 8 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Creation and Transfer of Knowledge 17 Socialization Externalization •Social spaces (Ba) •After action review TACIT •Master/apprentice •Lessons learned •Storytelling •Metaphor n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz in na r ati on Inte Internalization Combination EXPLICIT •Learning by doing •Formal Education (MBA) •Experience •Policies •Values/Ethos •Data mining Teradata, 1991 Wal-Mart, 2004 TYLENOL® crises of 1982 and 1986 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Need to Know vs Need to Share 18 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 9 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. The impact of not . . . sharing 19 According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) The Real Reason 20 Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 10 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. The difference . . . Data to Knowledge 21 October 27, 1917 Q1 - What time is it? Q2 – Where are these people? Q3 – Why is the boy smiling? Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) The Knowledge Edge 22 14 November 2004 Wisdom ―With 3,600 stores in the United States and Understanding roughly 100 million customers walking Knowledge through the doors each week, Wal-Mart has Knowledge access to information about a broad slice of America . . . The data are gathered item by Information item at the checkout aisle, then recorded, mapped and updated by store, by state, by Data region . . . By its own account Wal-Mart has 460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 11 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. A Leaders view of knowledge . . . 23 ―. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.‖ Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Runner Up 24 "I think that gay marriage is something that should be between a man and a woman." Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 12 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Knowns and Unknowns 25 Unknown Unknown Knowns Unknowns IQ Wal-Mart Known Known Knowns Unknowns Comp Intell Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Unknown unknowns 26 Somewhere on the West Coast Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 13 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. The Crasher Squirrel 27 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Understand the Groundswell 28 “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 14 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. The Social Technographics™ Ladder 29 Creators Creators make social content go. They write blogs or upload Critics respond to content from video, music, or text. others. They post reviews, Critics comment on blogs, participate in forums, and edit wiki articles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and voting sites like Digg.com Joiners connect in social Joiners networks like MySpace and Facebook Spectators consume social Spectators content including blogs, user- generated video, podcasts, Inactives neither create nor forums, or reviews consume social content of any Inactives kind Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) The Social Technographics™ Ladder US Adults 30 2007 2009 Creators US 18-24 US 35-44 US 55+ 18% 24% 46% 23% 12% Critics 25% 37% 50% 34% 28% 12% 21% Collectors 38% 20% 12% Joiners 25% 51% 85% 54% 26% Spectators 48% 73% 89% 73% 64% Inactives 44% 18% 3% 17% 30% Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 15 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. An African Villa Story 31 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Global Top Internet Sites (Reach) http://www.alexa.com/topsites/ 32 1. Google 43% 1. Google 2. Facebook 33% 2. Facebook 3. Yahoo! 27% 3. Yahoo! 4. YouTube 23% 4. YouTube 5. Live 16% 5. Wikipedia 6. Wikipedia 13% 6. Craigslist 7. Blogger 12% 7. Blogger 8. MSN 11% 8. eBay 9. Baidu.com 9% 9. Twitter 10. Twitter 7% 10. Amazon MySpace 20 25 April 2010 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 16 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Social Media Action Plan 33 Learn Listen Lead Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) 34 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 17 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Why Matters 35 35+ fasterst > 400M active > 150M login growth users daily demographic 2B pieces of 3M events 130 friends is “stuff” shared created each average each week month 45M active 70% of users user groups outside USA Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Marketing @ Facebook 36 Million+ Fans 1. Coca-Cola 2. Starbucks 3. Disney 4. Victoria's Secret 5. iTunes 6. Vitaminwater 7. YouTube 8. Chick-fil-A 9. Red Bull 10. T.G.I. Friday’s http://www.thebigmoney.com/slideshow/big-money-facebook-50-0 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 18 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. According to Facebook 37  25,300 Facebook users  365,400 Facebook users live within 50 miles of live in Manitoba (age 18 Minot, ND (age 18 and and older) older)  297,540 Facebook users  30,000 Facebook users live in Saskatchewan (age live with 50 miles of 18 and older) Fargo, ND who graduated from college  212,000 Facebook users live in ND (age 18 and  Personal or Organizational older) Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) 38 Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million articles in 265 languages. More than 275 million people come to our website every month to access information, free of charge and free of advertising. Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 19 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Convergence 39 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Consider Crowdsourcing 40 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 20 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Crowdsourcing 41 http://www.youtube.com/watch?v=TCM7w11Ultk Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) The Generation Game 42 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 21 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Digital Native or Digital Immigrant? 43 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Community Engagement – Generation V 44 http://www.gartner.com/it/page.jsp?id=545108 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 22 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Are You Ready? 45 http://socialnomics.net/ Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Storytelling by Steve Denning 46 Purpose of Story  Sparking action  Communicating who you are  Transmitting values  Fostering collaboration  Taming the grapevine  Sharing knowledge  Leading people into the future www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 23 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Storytelling: Commander-in-Chief 47 2006 Golden Globe Awards Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Think before you post . . . 48 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 24 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. The one thing . . . 49 Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Five Themes 50 Know Your Environment Understand the Groundswell Consider Crowdsourcing People Know Best Listen, Learn, Lead Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 25 john@sagology.com

ARE YOU READY FOR THE FUTURE? – JOHN P. GIRARD, PH.D. Five Things for Tomorrow 51 Google Facebook YouTube Blog Wikipedia Are You Ready for the Future? © 2010 John P. Girard, Ph.D. (john@sagology.com) Social Media: Are You Ready for the Future? 52 Sagology John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard www.sagology.com 26 john@sagology.com

Girard ND Insurance Joint Convention - May 2010

by John Girard on May 04, 2010

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