Girard - Are You Ready for the Future?
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Girard - Are You Ready for the Future?

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Dr. John Girard's presentation to North Dakota Tourism Conference, April 2010

Dr. John Girard's presentation to North Dakota Tourism Conference, April 2010

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    Girard - Are You Ready for the Future? Girard - Are You Ready for the Future? Document Transcript

    • ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. My Story … My Perspective Maximizing Sales Through 2 Electronic Marketing 1 For a copy of the Sagology slides: Please contact me: Sagology John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) About Sagology The One Thing. . . 3 4 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun Sagology 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] . . . finding the one thing . . . but more on that later . . . Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Five Themes Are You Ready for the Future? 5 6 Know Your Environment “In an economy where the only certainty is Maximizing Sales Through Are You Ready Electronic Marketing uncertainty, the only Understand the Groundswell For the Future? sure source of lasting competitive advantage is knowledge.” Consider Crowdsourcing People Know Best 5 Listen, Learn, Lead Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 1 john@sagology.com
    • ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. The Crasher Squirrel Knowledge – Nothing New? 7 8 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) What Advantage? History of KM 9 10 c. 350 BC 17th Century 1950s 1990s 2000s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Classification of Knowledge Aristotle Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The Real Reason The Knowledge Edge 12 13 14 November 2004 Wisdom ―With 3,600 stores in the United States and Understanding roughly 100 million customers walking Knowledge through the doors each week, Wal-Mart has Knowledge access to information about a broad slice of America . . . The data are gathered item by Information item at the checkout aisle, then recorded, mapped and updated by store, by state, by Data region . . . By its own account Wal-Mart has Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) 460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 2 john@sagology.com
    • ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. A Leaders view of knowledge . . . Knowns and Unknowns 15 17 Unknown Unknown Knowns Unknowns IQ Wal-Mart Known Known Knowns Unknowns Comp Intell ―. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.‖ Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Unknown unknowns Understand the Groundswell 18 19 “A social trend in which people use technologies to get the things they need from each other, Somewhere on the West Coast rather than from traditional institutions like corporations.” groundswell.forrester.com Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The Social Technographics™ Ladder The Social Technographics™ Ladder 20 US Adults 21 Creators Creators make social content 2007 2009 Creators US 18-24 US 35-44 US 55+ go. They write blogs or upload 18% 24% 46% 23% 12% Critics respond to content from video, music, or text. others. They post reviews, Critics Critics comment on blogs, participate 25% 37% 50% 34% 28% in forums, and edit wiki articles. Collectors organize content for themselves or others using RSS Collectors feeds, tags, and voting sites like 12% 21% Collectors 38% 20% 12% Digg.com Joiners connect in social Joiners Joiners networks like MySpace and 25% 51% 85% 54% 26% Facebook Spectators consume social Spectators content including blogs, user- Spectators generated video, podcasts, 48% 73% 89% 73% 64% Inactives neither create nor forums, or reviews consume social content of any Inactives Inactives 44% 18% 3% 17% 30% kind Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 3 john@sagology.com
    • ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. An African Villa Story Global Top Internet Sites (Reach) http://www.alexa.com/topsites/ 22 23 1. Google 43% 1. Google 2. Facebook 33% 2. Facebook 3. Yahoo! 27% 3. Yahoo! 4. YouTube 23% 4. YouTube 5. Live 16% 5. Wikipedia 6. Wikipedia 13% 6. Craigslist 7. Blogger 12% 7. Blogger 8. MSN 11% 8. eBay 9. Baidu.com 9% 9. Twitter 10. Twitter 7% 10. Amazon MySpace 20 25 April 2010 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Social Media Action Plan 24 25 Learn Listen Lead Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Why Matters Marketing @ Facebook 26 27 35+ fasterst Million+ Fans > 400M active > 150M login 1. Coca-Cola growth users daily 2. Starbucks demographic 3. Disney 2B pieces of 3M events 4. Victoria's Secret 130 friends is 5. iTunes “stuff” shared created each average each week month 6. Vitaminwater 7. YouTube 8. Chick-fil-A 45M active 70% of users 9. Red Bull user groups outside USA 10. T.G.I. Friday’s http://www.thebigmoney.com/slideshow/big-money-facebook-50-0 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 4 john@sagology.com
    • ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. According to Facebook 28 29  25,300 Facebook users  365,400 Facebook users live within 50 miles of live in Manitoba (age 18 Minot, ND (age 18 and and older) older)  297,540 Facebook users  30,000 Facebook users live in Saskatchewan (age live with 50 miles of 18 and older) Fargo, ND who graduated from college Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over  212,000 Facebook users almost eight years, these volunteers have contributed more than live in ND (age 18 and 11 million articles in 265 languages. More than 275 million  Personal or Organizational older) people come to our website every month to access information, free of charge and free of advertising. Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Consider Crowdsourcing Crowdsourcing 30 31 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. http://www.youtube.com/watch?v=TCM7w11Ultk Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The Generation Game Digital Native or Digital Immigrant? 32 33 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 5 john@sagology.com
    • ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. Community Engagement – Generation V Are You Ready? 34 35 http://socialnomics.net/ http://www.gartner.com/it/page.jsp?id=545108 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Storytelling by Steve Denning Storytelling: Commander-in-Chief 36 37 Purpose of Story  Sparking action  Communicating who you are  Transmitting values  Fostering collaboration  Taming the grapevine 2006 Golden Globe  Sharing knowledge Awards  Leading people into the future www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The one thing . . . Five Things for Tomorrow 39 41 Google Facebook YouTube Blog Wikipedia Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 6 john@sagology.com