Does media content analysis create knowledge?
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Does media content analysis create knowledge?

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John Girard's presentation "Does media content analysis create knowledge?" at International Institute's for Applied Knowledge Management conference held on the campus of the The American University in ...

John Girard's presentation "Does media content analysis create knowledge?" at International Institute's for Applied Knowledge Management conference held on the campus of the The American University in Bulgaria, Blagoevgrad, Bulgaria

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Does media content analysis create knowledge? Does media content analysis create knowledge? Document Transcript

  • 6/27/14   1   Does media content analysis create knowledge? John P. Girard, Ph.D. Minot State University GLOBE ò  GLOBE: Global Leadership and Organizational Behavior Effectiveness ò  Project extends and integrates previous analyses of cultural attributes and variables ò  Evaluates nine different cultural attributes using middle managers from 951 organizations in 62 countries
  • 6/27/14   2   GLOBE ò  Multi-cultural team of 170 scholars from around the world worked together to survey 17,000 managers in 3 industries: financial services, food processing, and telecommunications ò  Covered every major geographic region of the world www.grovewell.com/GLOBE. GLOBE Leadership Dimensions
  • 6/27/14   3   0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Singapore China Japan USA UK Autonomous Humane-Oriented Participative Self-Protective Team-Oriented Charismatic/Value-based GLOBE Phase 2 Aggregated Societal Level Data for Leadership Scales: May 17, 2004 http://business.nmsu.edu/programs-centers/globe/instruments/ The autonomous style is characterized by an independent, individualistic, and self-centric approach to leadership. 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Singapore China Japan USA UK Autonomous
  • 6/27/14   4   The humane style stresses compassion and generosity; and it is patient, supportive, and concerned with the well-being of others. 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Singapore China Japan USA UK Humane Oriented The participative style encourages input from others in decision-making and implementation; and emphasizes delegation and equality. 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Singapore China Japan USA UK Participative
  • 6/27/14   5   The self-protective (and group-protective) style emphasizes procedural, status- conscious, and 'face-saving' behaviors; and focuses on the safety and security of the individual and the group 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Singapore China Japan USA UK Self-Protective The team-oriented style instills pride, loyalty, and collaboration among organizational members; and highly values team cohesiveness and a common purpose or goals. 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Singapore China Japan USA UK Team-oriented
  • 6/27/14   6   The charismatic/value-based stresses high standards, decisiveness, and innovation; seeks to inspire people around a vision; creates a passion among them to perform; and does so by firmly holding on to core values. 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 Singapore China Japan USA UK Charismatic / Value-based Semester at Sea – Spring 2013 627 Students 75 Faculty & Staff 50 Family Members 50 Life Long Leaners
  • 6/27/14   7   Semester at Sea – Spring 2013 106 Days 16 Cities 12 Countries Global Comparative Leadership Is there a difference between the leadership styles of leaders in one country compared to another?
  • 6/27/14   8   Media Content Analysis Code Scheme Sampling Coder Training Code Analyse Common tool in social sciences Physical Newspapers
  • 6/27/14   9   Virtual Newspapers Newspapers Daily Yomiuri China Daily Straits Times The Times USA Today
  • 6/27/14   10   Analyzed 215 Examples USA   China   Japan   Singapore   UK   Charisma>c   16   3   10   4   7   Team-­‐oriented   11   9   16   8   8   Par>cipa>ve   9   3   6   2   3   Humane   8   1   20   5   3   Autonomous   8   3   5   2   7   Self-­‐protec>ve   14   3   9   4   8   Visual Check 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Charismatic Team-oriented Participative Humane Autonomous Self-protective USA China Japan Singapore UK
  • 6/27/14   11   Comparing Multiple Independent Samples Sample size Sum of Ranks USA 6 142.5 China 6 50. Japan 6 133. Singapore 6 57.5 UK 6 82. Kruskal-Wallis ANOVA H 15.65699 N 30 Degrees Of Freedom 4 p-level 0.00352 H (corrected) 15.88313 Median Test Overall Median 7. Chi-square 12.66667 p-level 0.01302 Summary ò Is there a difference between the leadership styles of leaders in one country compared to another? ò Future: ò  Post hoc analysis ò  Compare to previous GLOBE ò  Compare to computer coding Perhaps
  • 6/27/14   12   Limitations ò Snapshot in time ò Limited time to collect data ò Intra-coder Reliability Does media content analysis create knowledge? Huge potential as a tool … if used wisely.
  • 6/27/14   13   References ò  Chhokar, J.S., Brodbeck, F.C., and House, R.J. (Eds.). (2007). Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies, Psychology Press. ò  Franzosi, R. (2010). Quantitative narrative analysis. Thousand Oaks, Calif: SAGE.  ò  Gannon, M. J., & Pillai, R. (2010). Understanding global cultures: Metaphorical journeys through 29 nations, clusters of nations, continents, and diversity. Thousand Oaks, Calif: SAGE.  ò  Girard, J., Brizzi, G., Drake, D., Graham, M., Kosmider, C., & Lloyd, R (2014). Does Leadership Style Differ by Country? A Media Context Analysis, Academy of Business Research Journal, Vol II, p. 13-19. ò  Holstein, J. A., & Gubrium, J. F. (2012). Varieties of narrative analysis. Los Angeles: Sage.  ò  House, R.J., Hanges, P.J., Javidan, M., Dorfman, P.W., and Gupta V. (Eds.) (2004). Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies. Sage: Thousand Oaks, CA. ò  Krippendorff, K. (2004). Content analysis: An introduction to its methodology. Thousand Oaks, Calif: Sage.  ò  Krippendorff, K., & Bock, M. A. (2009). The content analysis reader. Thousand Oaks, Calif: Sage Publications.    ò  Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, Calif: Sage Publications.  ò  Weber, R. P. (1990). Basic content analysis. Newbury Park, Calif: Sage Publications.