Arab Federation for Libraries and Information Workshop - Doha - Girard

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John Girard's pre-conference workshop "Knowledge Sharing in 2.0 World" at Arab Federation for Libraries and Information, Doha, November 2012

John Girard's pre-conference workshop "Knowledge Sharing in 2.0 World" at Arab Federation for Libraries and Information, Doha, November 2012

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  • 1. Recent  CPA  Ar7cle   4   h9p://www.johngirard.net/641     ‫ﺗﻌﻨﻰ ﺑﺎﻷﻓﺮاد‬ It  is  all  about  People!   5   6   ‫ﺕتﻉعﻥنﻯى ﺱسﺍاﺝجﻭوﻝلﻭوﺝجﻱي ﺏبﺕتﻭوﻑفﻱيﺭر ﺍاﻝلﺍاﺕتﺹصﺍاﻝل ﺏبﻱيﻥن ﺍاﻝلﻥنﺍاﺱس ﻝلﺕتﺱسﻩهﻱيﻝل‬ Sagology  is  dedicated  to  connec%ng  people  with  people  to   ‫ﺍاﻝلﺕتﻉعﺍاﻭوﻥن ﻭو ﺍاﻝلﺕتﻉعﻝلﻱيﻡم ﻭو ﻡمﺵشﺍاﺭرﻙكﺓة‬ facilitate  collabora%on,  learning,  and  knowledge  sharing   . ‫ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻡمﻥن ﺥخﻝلﺍاﻝل ﺍاﻝلﻡمﺕتﺡحﺩدﺙثﻱيﻥن ﻭوﻭوﺭرﺵش ﺍاﻝلﻉعﻝلﻡم ﻭو ﺍاﻝلﺍاﺱسﺕتﺵشﺍاﺭرﺍاﺕت‬ through  keynotes,  workshops,  and  consul7ng.       ‫ﺱسﺍاﺱسﻭوﻝلﻭوﺝجﻱي‬ sagology  [sāj-­‐ol-­‐uh-­‐jee]       -­‐noun           ‫1. ﻉعﻝلﻡم ﺡحﻙكﻡمﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﺍاﺕت ﺏبﺝجﻡمﻱيﻉع ﺃأﺵشﻙكﺍاﻝلﻩهﺍا ﺥخﺍاﺹصﺓة ﺏبﺍاﻝلﻥنﺱسﺏبﺓة ﻝلﻝلﺕتﻙكﻥنﻭوﻝلﻭوﺝجﻱيﺍا ﻭو ﺍاﻝلﻕقﻱيﺍاﺩدﺓة ﻭو ﺍاﻝلﺙثﻕقﺍاﻑفﺓة ﻭو ﺍاﻝلﻉعﻡمﻝلﻱيﺍاﺕت ﻭو ﺍاﻝلﻡمﻉعﺍاﻱيﺭر‬ 1.  the  study  of  organiza%onal  wisdom  in  all  its  forms,  esp.  with  reference  to   ‫2. ﻉعﻝلﻡم ﺍاﻝلﺕتﺥخﺹصﺹص ﻝلﻝلﺡحﺹصﻭوﻝل ﻉعﻝلﻯى ﺍاﻝلﺥخﺏبﺭرﺓة ﻭو ﺍاﻝلﺡحﻙكﻡمﺓة ﻭو ﺍاﻝلﺕتﻕقﻱيﻱيﻡم‬ technology,  leadership,  culture,  process,  and  measurement   : ‫ﺍاﻝلﺃأﺹصﻭوﻝل‬ 2008 ‫ﺍاﻝلﻝلﻍغﺓة ﺍاﻝلﺇإﻥنﺝجﻝلﻱيﺯزﻱيﺓة ﺍاﻝلﻙكﻥنﺩدﻱيﺓة ﻡمﻥن ﺍاﻝلﻝلﻍغﺓة ﺍاﻝلﺍاﻥنﺝجﻝلﻱيﺯزﻱيﺓة ﺍاﻝلﻡمﺕتﻭوﺱسﻁط ﺡحﻙكﻡمﺓة + ﻉعﻝلﻡم‬ 2.  the  study  of  one  venerated  for  experience,  judgment,  and  wisdom.         Origin:       Sage  [Middle  English,  from  Old  French,  from  Vulgar  La7n  *sapius,  from  La7n  sapere,  to  be  wise;  see  sep-­‐  in  Indo-­‐European  roots.]   2008;    Canadian  English,  from  Middle  English  sage  +  -­‐ology.         -­‐ology  [Middle  English  -­‐logie,  from  Old  French,  from  La7n  -­‐logia,  from  Greek  -­‐logiā  (from  logos,  word,  speech;  see  leg-­‐  in  Indo-­‐ European  roots)  and  from  -­‐logos,  one  who  deals  with  (from  legein,  to  speak;  see  leg-­‐  in  Indo-­‐European  roots).]   Sage  [Middle  English,  from  Old  French,  from  Vulgar  La7n  *sapius,  from  La7n  sapere,  to  be  wise;  see  sep-­‐  in  Indo-­‐European  roots.]   -­‐ology  [Middle  English  -­‐logie,  from  Old  French,  from  La7n  -­‐logia,  from  Greek  -­‐logiā  (from  logos,  word,  speech;  see  leg-­‐  in  Indo-­‐ European  roots)  and  from  -­‐logos,  one  who  deals  with  (from  legein,  to  speak;  see  leg-­‐  in  Indo-­‐European  roots).]   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     1                                                                          john@johngirard.net  
  • 2.     About  You     ‫ﻉعﻥنﻙك‬   ‫1. ﺍاﻝلﺍاﺱسﻡم‬ 1.  Name   ‫2. ﺍاﻝلﻡمﺅؤﺱسﺱسﺓة‬ 2.  Organiza7on   ‫3. ﺍاﻝلﻭوﻅظﻱيﻑفﺓة‬ 3.  Posi7on     ‫4.ﻕقﺹصﺓة ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ 4.  KM  Story       ‫اﻟﺒﺮﻧﺎﻣﺞ‬ Agenda   11   12     Part  1  -­‐  9:00  to  10:30     30:10 ‫اﻟﻘﺴﻢ اﻷول – 9:00 إﻟﻰ‬   ‫ﻡمﻑفﺍاﺕتﻱيﺡح ﺍاﻝلﻥنﺝجﺍاﺡح‬ Keys  to  Success     1.  Where  is  the  Knowledge?     ‫أﻳﻦ اﳌﻌﺮﻓﺔ؟‬ ‫1. ﺍاﻝلﻡمﺵشﺍاﺭرﻙكﺓة‬ 1.  Par7cipa7on   ‫ﻣﺎذا ﺗﻨﻈﻢ ؟‬ 2.  Organize  What?   ‫2. ﺍاﻝلﻝلﺏبﺍاﻕقﺓة‬ 2.  Courtesy   ‫ﻣﺎ ﻫﻲ أﻧﻮاع اﳌﻌﺮﻓﺔ اﳌﻮﺟﻮدة؟‬ ‫3. ﺍاﻝلﺥخﺹصﻭوﺹصﻱيﺓة‬ 3.  What  Types  of  Knowledge  Exist?   3.  Confiden7ality    ‫4. ﺍاﻝلﻭوﻕقﺕت‬ 4.  Time     ‫ﺗﺒﺴﻴﻂ اﻷﻓﻜﺎر‬ 4.  Simples  Ideas     00:12-00:11 – ‫اﻟﻘﺴﻢ اﻟﺜﺎﻧﻲ‬ Part  2  –  11:00  to  12:00   ‫ﻫﻞ أﻧﺖ ﺣﻘﺎ ﺑﺤﺎﺟﺔ أن ﺗﻌﺮف ﻣﺎ ﺗﻌﺮﻓﻪ‬ 5.  Do  you  Really  Want  to  Know  What  you  Know?   ‫اﻷدوات و اﻻﺳﺘﺮاﺗﻴﺠﻴﺎت و اﻟﺘﻘﻨﻴﺎت: اﻟﻴﻮم و ﻏﺪا‬  00:12 ‫اﻟﻘﺴﻢ اﻟﺜﺎﻟﺚ ﻣﻦ 31:00 إﻟﻰ‬ 6.  Tools,  Tac7cs,  and  Techniques:  Today  and  Tomorrow   ‫ﺗﻮﺟﻴﻪ اﳌﺆﺳﺴﺎت ﻧﺤﻮ اﳌﺴﺘﻘﺒﻞ‬ Part  3  –  12:00  to  13:00   ‫اﳌﺴﺘﻘﺒﻞ ﻳﺒﻌﺪ ﻳﻮم واﺣﺪ‬ 7.  Guiding  OrganizaFons  Into  the  Future   ‫اﳌﻌﺮﻓﺔ ﳕﻮذج ﺗﻨﻔﻴﺬي : ﻗﻠﺐ اﻻﺟﺘﻤﺎﻋﺎت‬ 8.  The  Future  is  Just  a  Day  Away     9.  Knowledge  in  Ac7on  Example:  Flipping  Mee7ngs   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     2                                                                          john@johngirard.net  
  • 3. CHAPTER 1 THE WHERE Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? —T. S. Eliot, The Rock (1935)  iBooks Author  ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد‬ Informa7on  Overload   15   16   )2001-‫542+ ﻭوﺭرﻕقﺓة ﺏبﺡحﺙث ﻑفﻱي ﺕتﺯزﺍاﻱيﺩد ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت 2791-0002 ( ﺏبﺍاﻭوﺩدﻥن‬ 245+ academic papers on Information Overload 1972-2000 (Bawden, 2001) !"#‫ز0(دة ا-,+*)(ت &% ا‬ ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺵشﺥخﺹصﻱيﺓة ﻉعﻥن ﺍاﻝلﺡحﺩد‬ Information Overload Personal Information Overload ()!2& !"#‫6543 ز0(دة ا-,+*)(ت &% ا‬ ‫*ن‬A6 GH? IJKL-‫ ا‬MN ‫(#83د‬O PQ63) ‫ )84*م‬MR Information overload occurs A perception on the part of the individual ‫*ن ?>= ا-!<;ت &+: ا#25(م 08*ق‬A0 S,T0 GH"O ‫!ا‬U ‫3ة‬HVW BC,#‫4(م ا‬CO IX+,Y-‫ا-,+*)(ت ا‬ when the amount of input to a (or observers of that person) that the flow BC,#‫ &+: ا‬D6‫!ر‬F system exceeds its of information associated with work tasks is .IH+&(8O (46‫إدار‬ processing capacity. greater than can be managed effectively. (Speier et al, 1999, p. 338) (Wilson, 2001, p. 113) (Speier et al, 1999, p. 338) (Wilson, 2001, p. 113) ‫ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد‬ !"#‫ &% ا‬IHJKL-‫ز0(دة ا-,+*)(ت ا‬ Information Overload Organizational Information Overload ‫ﺇإﻥن ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد ﻩهﻱي‬ ‫ﺍاﻝلﺡحﺍاﻝلﺓة ﺍاﻝلﺕتﻱي ﺕتﻙكﻭوﻥن ﻑفﻱيﻩهﺍا‬ MN !"#‫4( ز0(دة ا-,+*)(ت &% ا‬HN ‫*ن‬A6 MY#‫ ا‬I#("#‫ ا‬MR Information overload is that A situation in which the extent of ‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﻡمﺕتﺍاﺡحﺓة ﻭو ﺍاﻝلﻑفﺍاﻉعﻝلﺓة ﻡمﻉعﻭوﻕقﺍا‬ ‫ إدارة‬IH+&(N :+& (Q+K ‫]3ت و ا[3ت‬Y^‫! ا‬F IJKL-‫ا‬ state in which available, and perceived information overload is .‫ﺏبﺩدﻝلﺍا ﻡمﻥن ﺃأﻥن ﺕتﻙكﻭوﻥن ﻉعﻭوﻥنﺍا‬ IJKL-‫ ا‬MN ‫(ت‬H+C,#‫ا‬ potentially useful, information sufficiently widespread within an is a hindrance rather than a organization as to reduce the overall (Wilson, 2001, p. 113) help. effectiveness of management operations. (Bawden, 2001, p. 6) (Bawden, 2001, p. 6) (Wilson, 2001, p. 113) Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫اﻟﺘﻜﻠﻔﺔ؟‬ The  Cost?   17   18   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     3                                                                          john@johngirard.net  
  • 4.  ‫ﻣﺸﻜﻠﺔ - ﺟﻨﻮن اﳌﺆﺳﺴﺔ‬ The  Problem  –  Enterprise  Demen7a   19   20   ‫= ا-,+*)(ت‬W‫*ن )% 63ا‬AY]0 ‫3/2 )% ا-!راء‬ !0‫ا‬d6 SQJO =46‫3ارا‬F ‫+*ن‬UL0 ‫%34 )% ا-!راء‬ 2/3 of managers complained of 43% of the managers delayed )KPMG, 2000( ‫ا-,+*)(ت‬ Information overload (KPMG, 2000) decisions because of too much information. (Wilson, 2001) (Wilson, 2001) ‫ﺍاﻝلﻡمﺩدﺭرﺍاء ﻱيﻩهﺕتﻡمﻭوﻥن ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺕتﻱي ﺕتﻝلﻑفﺕت‬ Managers “dwell on information that ‫ﺍاﻝلﺍاﻥنﺕتﺏبﺍاﻩه ﻭو ﻝلﻱيﺱس ﺏبﺍاﻝلﺽضﺭرﻭوﺭرﺓة ﺃأﻥن ﺕتﻙكﻭوﻥن ﺫذﺍاﺕت‬ IK‫3اء ا#!را‬U‫%83 )% ا-!راء ا#`0% 6= إ‬ is entertaining but not informative, or 38% of the surveyed managers ‫ﻕقﻱيﻡمﺓة ﻡمﻉعﻝلﻭوﻡمﺍاﺕتﻱيﺓة ﻭو ﻱيﻩهﺕتﻡمﻭوﻥن ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ MN aF*#‫!ر )4= )% ا‬F ‫4= 04!رون‬H+& IHb(T?c‫ا‬ easily available but not of high waste a substantial amount of time ‫ﺍاﻝلﺕتﻱي ﻡمﻥن ﺍاﻝلﺱسﻩهﻝل ﺍاﻝلﻭوﺹصﻭوﻝل ﺇإﻝلﻱيﻩهﺍا ﻭو ﻝلﻱيﺱسﺕت‬ ‫6"!0! ا-,+*)(ت‬ quality” (Linden, 2001, p.2) locating information (Wilson, 2001) ‫ﻉعﺍاﻝلﻱيﺓة ﺍاﻝلﺃأﻩهﻡمﻱيﺓة‬ (Wilson, 2001) (Linden, 2001, p.2) The number of books published annually has increased exponentially since ‫ﻝلﻕقﺩد ﺕتﺯزﺍاﻱيﺩد ﻉعﺩدﺩد ﺍاﻝلﻙكﺕتﺏب ﺍاﻝلﺕتﻱي ﺕتﻥنﺵشﺭر ﺱسﻥنﻭوﻱيﺍا ﻡمﻥنﺫذ ﺍاﻝلﻕقﺭرﻥن ﺍاﻝلﺱسﺍاﺩدﺱس ﻉعﺵشﺭرﺏبﺵشﻙكﻝل ﻙكﺏبﻱيﺭر . ﻭو ﻑفﻱي‬ the 16th century. At present, the prediction is that the number of books .‫). ﻱيﺕتﺯزﺍاﻱيﺩد ﺍاﻝلﻉعﺩدﺩد ﻝلﻝلﺽضﻉعﻑف ﻙكﻝل 33 ﻉعﺍاﻡم‬Hanka & Fuka, 2000( ‫ﺍاﻝلﻭوﻕقﺕت ﺍاﻝلﺭرﺍاﻩهﻥن ﻡمﻥن ﺍاﻝلﻡمﺕتﻭوﻕقﻉع ﺍاﻥن‬ doubles every 33 years (Hanka & Fuka, 2000). ‫ﺇإﻥن ﻡمﺝجﻡمﻝل ﻕقﺍاﻉعﺩدﺓة ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﺕتﺭرﺍاﻙكﻡمﺓة ﻭو ﺍاﻝلﻡمﺩدﻭوﻥنﺓة ﻑفﻱي ﺍاﻝلﻉعﺍاﻝلﻡم ﻭو ﺍاﻝلﺕتﻱي ﺕتﺕتﺽضﻡمﻥن ﺝجﻡمﻱيﻉع ﺍاﻝلﻙكﺕتﺏب ﻭو‬ The total accumulated codified database of the world, which includes all ‫ﺍاﻝلﻡمﻝلﻑفﺍاﺕت ﺍاﻝلﺍاﻝلﻙكﺕتﺭرﻭوﻥنﻱيﺓة .0102 ﺕتﺕتﺽضﺍاﻉعﻑف ﻙكﻝل ﺱسﺏبﻉع ﺱسﻥنﻭوﺍاﺕت ﻭو ﻱيﻉعﺕتﻕقﺩد ﺍاﻝلﺏبﻉعﺽض ﺏبﺃأﻥنﻩهﺍا‬ books and all electronic files, doubles every seven years and some predict ‫ﺱسﺕتﺕتﺽضﺍاﻉعﻑف ﻡمﺭرﺕتﻱيﻥن ﻑفﻱي ﺍاﻝلﻱيﻭوﻡم ﺏبﺡحﻝلﻭوﻝل ﺍاﻝلﻉعﺍاﻡم‬ this will double twice a day by 2010 (Bontis, 2000). (Bontis, 2000). Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﻡمﺱسﺕتﻕقﺏبﻝل‬ The  Future   21   22   ‫«ﻑفﻱي ﺍاﻕقﺕتﺹصﺍاﺩد ﻱيﻙكﻭوﻥن ﻑفﻱيﻩه‬ “In  an  economy  where  the   ً‫ﺍاﻝلﺵشﻱيء ﺍاﻝلﻭوﺡحﻱيﺩد ﺍاﻝلﻡمﺅؤﻙكﺩد ﻍغﻱيﺭر ﻡمﺅؤﻙكﺩدﺍا‬ only  certainty  is  uncertainty,   ‫ﻱيﻙكﻭوﻥن ﺍاﻝلﻡمﺹصﺩدﺭر ﺍاﻝلﻭوﺡحﻱيﺩد ﺍاﻝلﻡمﺅؤﻙكﺩد‬ the  only  sure  source  of  las7ng   Ikujiro Nonaka ‫ﻝلﺕتﺡحﻕقﻱيﻕق ﺍاﻝلﺕتﻡمﻱيﺯز ﺏبﻱيﻥن‬ Ikujiro Nonaka compe77ve  advantage  is   »‫ﺍاﻝلﻡمﻥنﺍاﻑفﺱسﻱيﻥن ﻩهﻭو ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ knowledge.”     Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 2 CHAPTER 2 ORGANIZE ORGANIZE WHAT? WHAT? Generally, management of the many is the Generally, management of the many is the same as management of the few. It is a matter same as management of the few. It is a matter of organization. of organization. —Sun Tzu (400–320 BC), The Art of War —Sun Tzu (400–320 BC), The Art of War  iBooks Author  iBooks Authorwww.johngirard.net     4                                                                          john@johngirard.net  
  • 5.   ‫اﻟﺘﺄﺳﻴﺲ أو اﻻﻧﺸﻐﺎل اﻟﺸﺪﻳﺪ‬ Founda7on  or  Too  Busy   25   26   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺸﺎرﻛﺔ اﳌﻌﺮﻓﺔ – ﻻ ﺟﺪﻳﺪ‬ Knowledge  Sharing  –  Nothing  New?   27   28   IN3,-‫(دل ا‬Q6 ‫ و‬BX^ ‫ و‬f+< MR IN3,-‫إن إدارة ا‬ Knowledge Management is the .gJN(2-‫ ا‬gO dHCY#‫ ا‬fHX"Y# IHJKL-‫ا‬ creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺎ ﻫﻲ اﳌﻤﻴﺰات ؟‬ What  Advantage?   29   30   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     5                                                                          john@johngirard.net  
  • 6. ‫ﺕتﺍاﺭرﻱيﺥخ ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة : ﻡمﻥن ﻭوﺝجﻩهﺓة‬ History  of  KM:  Academic  Perspec7ve     ‫ﺍاﻝلﻥنﻅظﺭرﺍاﻝلﺃأﻙكﺍاﺩدﻱيﻡمﻱيﺓة‬ 31   32   c. 350 BC 17th Century 1950s 1990s c. 350 BC 17th Century 1950s 1990s Aristotle Sir Francis Bacon Michael Polanyi Ikujiro Nonaka Carla O’Dell Aristotle Sir Francis Bacon Michael Polanyi Ikujiro Nonaka Carla O’Dell Classification Classification of of Knowledge Knowledge Aristotle Aristotle Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺎ ﻫﻲ اﳌﻌﺮﻓﺔ ؟‬ What  is  knowledge?   33   34   ‫ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ Data ‫ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ ‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ Knowledge Information :IN3,-‫ا‬ Knowledge:  knowledge is "defined broadly to include ‫(^(ت‬HQ#‫ ا-,+*)(ت وا‬BC]Y# hK‫( ا#*ا‬R(2,CO"‫و‬ BA]6 MY#‫3ة و ا#3ؤى ا‬Ql#‫= و ا‬HR(8-‫ا‬ information, data, communication and IN3,-‫" ا‬IN(XV#‫ت وا‬c(T6c‫وا‬ Concepts, culture" experience, and ‫!ام ا-,+*)(ت‬lYK‫= و ا‬HX6‫ و‬f+l# ‫(ر‬mn‫ا‬ )293 ‫(ص‬ insight that(p. 293) a framework provide (p. 373). for creating, evaluating and using information (p. 373). Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﺕتﺱسﻝلﺱسﻝل ﺍاﻝلﻉعﻕقﻝلﻱي‬ The  CogniFve  Hierarchy   35   36   ICA"#‫ا‬ Wisdom Ackoff’s Apex Ackoff’s Apex =48#‫ا‬ Understanding IN3,-‫ا‬ IN3,-‫ا‬ Knowledge Knowledge :ICA"#‫ا‬ ‫),+*)(ت‬ Wisdom: Information fHQo6 MN I0‫ و ا#83د‬IH&(C>#‫3ات ا‬Ql#‫ا‬ ‫;ت‬A]-‫ ا‬B"# IN3,-‫ا‬ The collective and individual ‫(ت‬Ho,) (p. 373). Data experiences of applying knowledge to the solution of problems (p. 373). Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     6                                                                          john@johngirard.net  
  • 7.   ‫ﺍاﻝلﻑفﺭرﻕق ..... ﺕتﺡحﻭوﻱيﻝل ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﻝلﻡمﻉعﺭرﻑفﺓة‬ The  difference  .  .  .  Data  to  Knowledge   37   38   October 27, 1917 October 27, 1917 ‫؟‬q0‫(ر‬Y#‫* ا‬R () Q1 - What time is it? ‫س2. أ,+ *)(ء ا%$#س ؟‬ Q2 – Where are these people? ‫س3. 5#ذا ,/321 ا%0/.؟‬ Q3 – Why is the boy smiling? Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫اﻟﺒﻴﺎﻧﺎت‬ Data   39   40   :Davenport  &  Prusak  (1998) Davenport  &  Prusak  (1998)  define  data  “as  a   ‫ﻕقﺍاﻡمﺍا ﺏبﺕتﻉعﺭرﻱيﻑف ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت : «ﻡمﺝجﻡمﻭوﻉعﺓة ﻡمﻥن ﺍاﻝلﺡحﻕقﺍاﺉئﻕق‬ set  of  discrete,  objec%ve  facts  about  events”   ‫ﺍاﻝلﻡمﻭوﺽضﻭوﻉعﻱيﺓة ﻭو ﺍاﻝلﻡمﻥنﻑفﺹصﻝلﺓة ﻝلﺡحﺩدﺙث ﻡمﺍا» ﻭو ﺍاﻕقﺕتﺭرﺡحﺍا‬ and  they  suggest,  “in  an  organiza%onal   ‫ﺍاﻝلﺍاﺕتﻱي «ﺇإﻥن ﺃأﻑفﺽضﻝل ﻭوﺹصﻑف ﻝلﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﻑفﻱي‬ context,  data  is  most  usefully  described  as   ،٬‫ﺍاﻝلﻡمﺅؤﺱسﺱسﺍاﺕت ﻩهﻭو ﺍاﻝلﺕتﺱسﺝجﻱيﻝل ﺍاﻝلﻡمﻥنﻅظﻡم ﻝلﻝلﻉعﻡمﻝلﻱيﺍاﺕت» (ﺹص‬ structured  records  of  transac%ons”  (p.  2).      )2   ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫اﳌﻌﻠﻮﻣﺎت‬ Informa7on   41   42   : Peter  F.  Drucker  (1998) Peter  F.  Drucker  (1998)  claims  that   ‫ﺏبﺍاﻝلﻥنﺱسﺏبﺓة ﻝلﻩه « ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻩهﻱي ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﺝجﺏبﻭوﻝلﺓة‬ "Informa4on  is  data  endowed  with  relevance    »‫ﺏبﺍاﻝلﻍغﺍاﻱيﺓة ﻭو ﺍاﻝلﻡمﻭوﺍاءﻡمﺓة‬ and  purpose"     ‫ا-,+*)(ت‬ InformaFon     ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     7                                                                          john@johngirard.net  
  • 8.   ‫اﳌﻌﺮﻓﺔ‬ Knowledge   43   44   Joseph  and  Jimmie  Boye9  (2001( Authors  Joseph  and  Jimmie  Boye9  (2001)  suggest  "knowledge   »‫« ﻡمﻥن ﺍاﻝلﺱسﻩهﻝل ﺍاﻝلﺡحﺩدﻱيﺙث ﻉعﻥن ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻭوﻝلﻙكﻥن ﻡمﻥن ﺍاﻝلﺹصﻉعﺏب ﺕتﻉعﺭرﻱيﻑفﻩهﺍا‬ is  easy  to  talk  about  but  hard  to  define"       IN3,-‫ا‬ Knowledge     ‫ا-,+*)(ت‬ InformaFon     ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﺃأﻥنﻭوﺍاﻉع ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Types  of  Knowledge   45   46   ‫ﺃأﺱسﻩهﻝل ﻝلﻝلﻡمﺵشﺍاﺭرﻙكﺓة ﻭو ﺍاﻝلﺕتﻭوﺙثﻱيﻕق‬ r03s Easier to document and Explicit share ‫ﻱيﺱسﺍاﻩهﻡم ﺏبﺍاﻝلﻙكﻑفﺍاءﺓة‬ ‫ﺕتﻙكﺍاﺙثﺭرﻩهﺍا ﺍاﺱسﻩهﻝل‬ Contributes to Easier to efficiency replicate 20% 20% ‫ﻱيﻕقﻭوﺩد ﻝلﻝلﻙكﻑفﺍاءﺓة‬ Leads to competency Michael Polanyi 80% M2Ct Carla O’Dell Michael Polanyi 80% Tacit Carla O’Dell ‫ﺍاﻝلﺕتﺹصﺭرﻱيﺡح ﺏبﻩهﺍا ﺍاﺹصﻉعﺏب‬ Harder to articulate ‫ﺱسﺭرﻕقﺕتﻩهﺍا ﺃأﺹصﻉعﺏب‬ Harder to steal ‫ﻡمﻱيﺯزﺓة ﺕتﻥنﺍاﻑفﺱسﻱيﻯىﺓة ﺍاﻉعﻝلﻯى‬ Higher competitive ‫ﻥنﻕقﻝلﻩهﺍا ﺃأﺹصﻉعﺏب‬ advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺕتﺏبﺍاﺩدﻝل ﻭو ﻥنﻕقﻝل ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ Exchange  and  Transfer  of  Knowledge   47   48   TACIT TACIT n Ext n Ext tio ern tio ern za a za a i i ial ial liz liz Soc ati Soc ati on on EXPLICIT EXPLICIT TACIT TACIT Ikujiro Nonaka Ikujiro Nonaka on on Co Co ati ati mb mb liz liz in in na r a ti on na r a ti on Inte Inte EXPLICIT EXPLICIT Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     8                                                                          john@johngirard.net  
  • 9.  ‫أﻫﻤﻴﺔ اﳌﺸﺎرﻛﺔ‬ The  importance  of  sharing  .  .  .   49   50   ‫ﺑﺤﺴﺐ اﻟﻌﺎﻣﻠﲔ ﲟﺠﺎل اﻟﻜﻤﺒﻴﻮﺗﺮ‬ According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8   http://www.youtube.com/watch?v=lH39xjXaLW8   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 3 CHAPTER 3 THE TYPES THE TYPES Scientia protenia est (Latin maxim, “For also Scientia protenia est (Latin maxim, “For also knowledge itself is power.”) knowledge itself is power.”) —Sir Francis Bacon, Meditationes Sacrae —Sir Francis Bacon, Meditationes Sacrae (1597) (1597)  iBooks Author  iBooks Author   ‫ﻥنﻡمﺍاﺫذﺝج ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ KM  Models   53   54   Developed by Dr Stankosky and his team at George Washington University Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in Developed by Dr Stankosky and his team at George Washington University Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in in 1999 knowledge management – Towards a common KM framework in Europe. Proceedings of in 1999 knowledge management – Towards a common KM framework in Europe. Proceedings of UNICOM Seminar Towards Common Approaches & Standards in KM. London. UNICOM Seminar Towards Common Approaches & Standards in KM. London. Infrastructure Organization Infrastructure Organization Technology Leadership Technology Leadership Measures Measures Learning Process Learning Content Process Culture Content Culture KM Pillars KM Pillars European Framework European Framework DON Balanced KM DON Balanced KM Enablers of Transfer Enablers of Transfer KM Assessment Tool KM Assessment Tool Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next- Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next- Generation Knowledge Management: Enabling Business Processes. Generation Knowledge Management: Enabling Business Processes. American Productivity & Quality Center. American Productivity & Quality Center. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     9                                                                          john@johngirard.net  
  • 10.   ‫ﺗﺼﻮر ﺟﺪﻳﺪ ﻹدارة اﳌﻌﺮﻓﺔ‬ A  New  View  of  Knowledge  Management   55   56   Measurement Leadership Measurement Leadership Technology Process Culture Technology Process Culture Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   (‫ﻗﻠﻴﻞ ﻣﻦ ) اﻟﻘﻴﺎدة-اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ-اﻟﺜﻘﺎﻓﺔ‬ A  li9le  TLC  goes  a  long  way!     ‫ﻗﻄﻌﺖ ﻣﺴﺎﻓﺔ ﻃﻮﻳﻠﺔ‬ 57   58   ‫ا%98#دة‬ Leadership IHN(8]#‫• ا‬ • Transparency ‫(ل‬V-‫ وا‬I0‫• ا#3ؤ‬ • Vision and example )aF*#‫24( ا‬Ct %)‫(در ( و‬T-‫• ا‬ Measurement Measurement Leadership • Resources (including time) Leadership #8GB%B$H3%‫ا‬ :;#9<%‫ا‬ Technology Culture Technology Technology fH,6 ‫(&! أو‬J6 • MN IW‫](ر‬C+# IU("#‫• ا‬ Process • Help or hinder • Need to Share vs Process Culture Culture (4# ‫*ل‬s*#‫ ا‬I#*4K • .IN3,C+# IU("#‫ ا‬I4U‫)*ا‬ Need to Know • Security issues I03"#‫*ل ^"* ا‬H-‫• ا‬ IHs*Tl#‫• ا‬ • Privacy • Ease of access =9>3?5‫ى وا‬B3>5‫$#ع ا‬D • • Content Creators • Tending toward EF free Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫) اﻟﻘﻴﺎدة-اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ-اﻟﺜﻘﺎﻓﺔ( : اﻟﻘﻴﺎدة‬ TLC:  Leadership   59   60   BU‫ 59 ر‬Is(l#‫(ت ا‬H+C,#‫*ات ا‬F ‫!ت‬XN Including Ray Downey, Special Operations Command lost 95 men that day – ‫3ة‬Ql#‫ 0061&(م )% ا‬D+C>CO () ‫!ت‬XN ‫ أي‬M^‫ راي داو‬w#‫ ذ‬MN (CO totaling 1,600 years of experience. (emphasis added) Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     10                                                                          john@johngirard.net  
  • 11.   ‫اﻟﻘﻴﺎدة اﳌﻨﻔﺘﺤﺔ‬ Open  Leadership   61   62    ‫  اﳌﺸﺎرﻛﺔ  اﻟﺪاﺋﻤﺔ‬ Share  constantly    ‫اﺣﺘﺮام  أن  ﻋﻤﻼءك    و‬ Respect  that  your      ‫ﻟﺒﻨﺎء  اﻟﺜﻘﺔ‬  ‫اﻟﺘﻮاﺿﻊ  و  اﻟﻔﻀﻮل‬ customers  and   to  build  trust.   Nurture  curiosity    ‫ﻣﻮﻇﻔﻮك  ﻟﺪﻳﻬﻢ‬    ‫اﻟﻄﺒﻴﻌﻲ‬ employees  have   and  humility.      ‫اﻟﻘﺪرة‬ power.    ‫  اﻻﺣﺘﻔﺎظ  ﺑﺎﻻﻧﻔﺘﺎح‬ Hold  openness      ‫اﻟﺘﺴﺎﻣﺢ  ﻣﻊ  اﳋﻄﺄ‬ Forgive  failure.      ‫اﳌﺒﺮر‬ accountable.   http://www.charleneli.com/resources/new-­‐rules/   http://www.charleneli.com/resources/new-­‐rules/   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫اﻟﺘﺤﻘﻖ ﻣﻦ اﻻﻧﻔﺘﺎح‬ Openness  Audit   63   64           http://www.slideshare.net/charleneli/openness-­‐audit   http://www.slideshare.net/charleneli/openness-­‐audit   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫) اﻟﻘﻴﺎدة-اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ-اﻟﺜﻘﺎﻓﺔ(: اﻟﺜﻘﺎﻓﺔ‬ TLC:  Culture   65   66   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     11                                                                          john@johngirard.net  
  • 12.   ‫اﻟﻘﻴﺎدة اﻟﻘﺒﻠﻴﺔ‬ Tribal  Leadership   67   68   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺗﺒﺎدل و ﻧﻘﻞ اﳌﻌﺮﻓﺔ‬ Exchange  and  Transfer  of  Knowledge   69   70   TACIT TACIT n Ext n Ext tio ern tio ern za a za a i i ial ial liz liz Soc Soc ati ati on on EXPLICIT EXPLICIT TACIT TACIT on on Measurement Measurement Co Co ati ati Leadership Leadership mb mb liz liz a in a in a ti a ti Technology Technology Process rn on Process rn on Inte Inte Culture Culture EXPLICIT EXPLICIT Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﻕقﻱيﺍاﺱس‬ Measurement   71   72   APQC Stages of KM B?‫)3ا‬APQCIN3,-‫دارة ا‬n 5 ‫ﺍاﻝلﻡمﺭرﺡحﻝلﺓة‬ Stage 5 4 ‫ﺍاﻝلﻡمﺭرﺡحﻝلﺓة‬ Stage 4 3 ‫ﺍاﻝلﻡمﺭرﺡحﻝلﺓة‬ ‫ﺝجﻉعﻝل ﺇإﺩدﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Stage 3 Institutionalize 2 ‫ﺍاﻝلﻡمﺭرﺡحﻝلﺓة‬ ‫ﺕتﻭوﺱسﻉع ﻭو ﺩدﻉعّﻡم‬ Stage 2 Expand 1 ‫ﺍاﻝلﻡمﺭرﺡحﻝلﺓة‬ ‫ﺹصﻡمﻡم ﻭو ﺃأﻁطﻝلﻕق‬ ‫ﻡمﺅؤﺱسﺱسﻱيﺓة‬ Stage 1 Design and Knowledge ‫ﻁطﻭوﺭر‬ Develop a and ‫ﺍاﺏبﺩدﺍا‬ ‫ﻡمﺏبﺍاﺩدﺭرﺓة ﺇإﺩدﺍاﺭرﺓة‬ Get Launch a Management Strategy Support ‫ﻡمﻉعﺭرﻑفﺓة‬ Started KM Initiative ‫ﺍاﺱسﺕتﺭرﺍاﺕتﻱيﺝجﻱي‬ ‫ﺓة‬ yH# ‫ و‬zb(Y2#‫ ا‬yHX6 ‫{ن‬O : 3W`6 Remember: Measure the ‫(ت‬H+C,#‫ا‬ outcome, not the process USAF 5-2-1 USAF 5-2-1 Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     12                                                                          john@johngirard.net  
  • 13. CHAPTER 4 CHAPTER 4 SIMPLE IDEAS SIMPLE IDEAS I believe what I said yesterday.
 I believe what I said yesterday.
 I don’t know what I said,
 I don’t know what I said,
 but I know what I think, and, well,
 but I know what I think, and, well,
 I assume it’s what I said.
 I assume it’s what I said.
 —Former U.S. Secretary of Defense Donald —Former U.S. Secretary of Defense Donald Rumsfeld Rumsfeld  iBooks Author  iBooks Author   ‫اﻟﻌﻘﺪة : اﻟﺘﻌﺮﻳﻒ‬ Complex:  A  Defini7on   75   76   ‫  ﻣﺠﻤﻮﻋﺔ واﺿﺤﺔ ﻣﻦ اﻟﻮﺣﺪات اﳌﺘﺮاﺑﻄﺔ ﺑﺤﻴﺚ‬  “a  group  of  obviously  related   ‫ﺗﻜﻮن ﻓﻴﻬﺎ درﺟﺔ و ﻃﺒﻴﻌﺔ اﻟﻌﻼﻗﺔ ﻣﻌﺮوﻓﺔ و‬ units  of  which  the  degree  and   « »‫ﺑﻄﺮﻳﻘﺔ ﻏﻴﺮ ﺗﺎﻣﺔ‬ nature  of  the  rela7onship  is     imperfectly  known”   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻧﻘﻞ و ﺗﺒﺎدل اﳌﻌﺮﻓﺔ‬ Exchange  and  Transfer  of  Knowledge   77   78   TACIT TACIT n Ext n Ext tio ern tio ern za a za a i i ial ial liz liz Soc Soc ati ati on on EXPLICIT EXPLICIT TACIT TACIT on on Measurement Measurement Co Co ati ati Leadership Leadership mb mb liz liz in in na a ti na a ti Technology Technology Process r on Process r on Inte Inte Culture Culture EXPLICIT EXPLICIT Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     13                                                                          john@johngirard.net  
  • 14.  ‫ﺧﻠﻖ و ﻧﻘﻞ اﳌﻌﺮﻓﺔ‬ Crea7on  and  Transfer  of  Knowledge   79   80   TACIT TACIT n Ext n Ext tio ern tio ern za a za a i i ial ial liz liz Soc Soc ati ati on on EXPLICIT EXPLICIT TACIT TACIT on on Co Co ati ati mb mb liz liz a in a in rn a ti rn a ti on on Inte Inte ‫ﺍاﻝلﺍاﺩدﺥخﺍاﻝل‬ ‫ﺍاﻝلﻡمﺯزﻱيﺝج‬ Internalization Combination EXPLICIT EXPLICIT ‫ﺍاﻝلﺕتﻉعﻝلﻡم ﺏبﺍاﻝلﺕتﻁطﺏبﻱيﻕق‬ )MBA( ‫• ﺍاﻝلﺕتﻉعﻝلﻱيﻡم ﺍاﻝلﺭرﺱسﻡمﻱي‬ • Learning by doing • Formal Education (MBA) ‫• ﺍاﻝلﺥخﺏبﺭرﺓة‬ ‫•  ﺍاﻝلﻕقﻭوﺍاﻥنﻱيﻥن‬ • Experience • Policies ‫• ﺍاﻝلﻕقﻱيﻡم ﻭو ﺍاﻝلﺭرﻭوﺡح‬ ‫• ﺍاﺱسﺕتﺥخﺭرﺍاﺝج ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ • Values/Ethos • Data mining Teradata, 1991 Teradata, 1991 Wal-Mart, 2004 Wal-Mart, 2004 TYLENOL® crises of 1982 and 1986 Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   TYLENOL® crises of 1982 and 1986 Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   (Johnson & Johnson) ‫ﻉعﻕقﻱيﺩدﺕتﻥنﺍا‬ Our Credo (Johnson & Johnson) ‫ ﻭو ﺍاﻝلﺃأﻡمﻩهﺍاﺕت ﻭو‬Credo   ‫ﻥنﺅؤﻡمﻥن ﺏبﺃأﻥن ﻡمﺱسﺅؤﻭوﻝلﻱيﺕتﻥنﺍا ﺍاﻝلﺃأﻭوﻝلﻯى ﻩهﻱي ﺕتﺝجﺍاﻩه ﺍاﻝلﺃأﻁطﺏبﺍاء ﻭو ﺍاﻝلﻡمﻡمﺭرﺽضﻱيﻥن‬ J&J   ‫ﻭو ﺍاﻝلﻡمﺭرﺽضﻯى‬ J&J  Credo   We believe our first responsibility is to the doctors, nurses and patients, . ‫ﺍاﻝلﺃأﺏبﺍاء ﻭو ﻙكﻝل ﻡمﻥن ﻱيﺱسﺕتﺥخﺩدﻡم ﻡمﻥنﺕتﺝجﺍاﺕتﻥنﺍا ﻭو ﺥخﺩدﻡمﺍاﺕتﻥنﺍا‬ to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. ‫ﻭو ﻝلﺕتﻝلﺏبﻱيﺓة ﺍاﺡحﺕتﻱيﺍاﺝجﺍاﺕتﻩهﻡم ﻑفﺃأﻥن ﻙكﻝل ﻡمﺍا ﻥنﻑفﻉعﻝل ﺝجﻱيﺏب ﺃأﻥن ﻱيﻙكﻭوﻥن ﻉعﺍاﻝلﻱي ﺍاﻝلﺝجﻭوﺩدﺓة . ﻭوﻉعﻝلﻱيﻥنﺍا ﺩدﺍاﺉئﻡمﺍا‬ We must constantly strive to reduce our costs . ‫ﺏبﺫذﻝل ﻙكﻝل ﺍاﻝلﺝجﻩهﻭوﺩد ﻝلﺕتﻕقﻝلﻱيﻝل ﺍاﻝلﺕتﻙكﻝلﻑفﺓة ﻝلﺕتﻕقﺩدﻱيﻡم ﺥخﺩدﻡمﺍاﺕتﻥنﺍا ﺏبﺃأﺱسﻉعﺍاﺭر ﻡمﻕقﺏبﻭوﻝلﺓة‬ in order to maintain reasonable prices. . ‫ﻱيﺝجﺏب ﺕتﻝلﺏبﻱيﺓة ﻡمﺕتﻁطﻝلﺏبﺍاﺕت ﺍاﻝلﻉعﻡمﻝلﺍاء ﺏبﺱسﺭرﻉعﺓة ﻭو ﺩدﻕقﺓة‬ Customers orders must be serviced promptly and accurately. ‫ﻙكﻡمﺍا ﻭو ﻱيﺝجﺏب ﺃأﻥن ﻥنﻭوﻑفﺭر ﺍاﻝلﻑفﺭرﺹصﺓة ﻝلﻝلﻡمﻭوﺯزﻉعﻱيﻥن ﻭو ﻡمﻥن ﻱيﺯزﻭوﺩدﻥنﺍا ﺏبﺍاﻝلﺥخﺩدﻡمﺍاﺕت ﻝلﺕتﺡحﻕقﻱيﻕق ﺭرﺏبﺡح‬ Our suppliers and distributors must have an opportunity . ‫ﻉعﺍاﺩدﻝل .ﻥنﺡحﻥن ﻡمﺱسﺅؤﻭوﻝلﻭوﻥن ﺃأﻡمﺍاﻡم ﺍاﻝلﻉعﺍاﻡمﻝلﻱيﻥن ﻝلﺩدﻱيﻥنﺍا ﻡمﻥن ﺭرﺝجﺍاﻝل ﻭو ﻥنﺱسﺍاء ﻱيﻉعﻡمﻝلﻭوﻥن ﻡمﻉعﻥنﺍا ﺡحﻭوﻝل ﺍاﻝلﻉعﺍاﻝلﻡم‬ to make a fair profit. ‫ﻑفﻙكﻝل ﻡمﻥنﻩهﻡم ﺱسﻱيﻉعﺍاﻡمﻝل ﻉعﻝلﻯى ﺡحﺩدﺍا‬ We are responsible to our employees, . ‫ﻭوﻉعﻝلﻱيﻥنﺍا ﺍاﺡحﺕتﺭرﺍاﻡم ﻙكﺭرﺍاﻡمﺕتﻩهﻡم ﻭو ﺕتﻡمﻱيﻱيﺯز ﻕقﺩدﺭرﺍاﺕتﻩهﻡم‬ the men and women who work with us throughout the world. ‫ﻑفﻝلﻩهﻡم ﺍاﻝلﺡحﻕق ﻑفﻱي ﺍاﻝلﺵشﻉعﻭوﺭر ﺏبﺍاﻝلﺃأﻡمﻥن ﻑفﻱي ﻭوﻅظﻱيﻑفﺕتﻩهﻡم‬ Everyone must be considered as an individual. ‫ﻭو ﺕتﻉعﻭوﻱيﺽضﻩهﻡم ﻱيﺝجﺏب ﺃأﻥن ﻱيﻙكﻭوﻥن ﻙكﺍاﻑفﻱيﺍا ﻭو ﻡمﻥنﺹصﻑفﺍا‬ We must respect their dignity and recognize their merit. ‫ﻭوﻱيﺝجﺏب ﺕتﻭوﻑفﻱيﺭر ﺏبﻱيﺉئﺓة ﻉعﻡمﻝل ﻥنﻅظﻱيﻑفﺓة ﻭو ﻡمﺭرﺕتﺏبﺓة ﻭو ﺍاﻡمﻥنﺓة‬ They must have a sense of security in their jobs. Compensation must be fair and adequate, ‫ﻉعﻝلﻱيﻥنﺍا ﺍاﻝلﺕتﻥنﺏبﻩه ﺃأﻱيﺽضﺍا ﻝلﻝلﻁطﺭرﻕق ﺍاﻝلﺕتﻱي ﻡمﻥن ﺥخﻝلﺍاﻝلﻩهﺍا ﻱيﺕتﻡمﻙكﻥن ﻡمﻭوﻅظﻑفﻭوﻥنﺍا ﻡمﻥن ﺕتﻝلﺏبﻱيﺓة‬ and working conditions clean, orderly and safe. ‫ﺍاﻝلﺕتﺯزﺍاﻡمﺍاﺕتﻩهﻡم ﺕتﺝجﺍاﻩه ﺃأﺱسﺭرﻩهﻡم‬ We must be mindful of ways to help our employees fulfill .‫ﻭوﻱيﺝجﺏب ﺃأﻥن ﻱيﺵشﻉعﺭر ﺍاﻝلﻡمﻭوﻅظﻑف ﺏبﺍاﻝلﺡحﺭرﻱيﺓة ﻝلﺇإﺏبﺩدﺍاء ﺍاﻝلﻡمﻕقﺕتﺭرﺡحﺍاﺕت ﺃأﻭو ﺍاﻝلﺵشﻙكﻭوﻯى‬ their family responsibilities. Employees must feel free to make suggestions and complaints. www.jnj.com/our_company/our_credo/ www.jnj.com/our_company/our_credo/ Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, . ‫ﻱيﺝجﺏب ﺃأﻥن ﻥنﻭوﻑفﺭر ﻑفﺭرﺹص ﻉعﺍاﺩدﻝلﺓة ﻝلﻝلﺕتﻁطﻭوﺭر ﻭو ﺍاﻝلﺕتﻭوﻅظﻱيﻑف ﻭو ﺍاﻝلﺕتﻕقﺩدﻡم ﻝلﻡمﻥن ﻩهﻡم ﻡمﺅؤﻩهﻝلﻭوﻥن‬ and their actions must be just and ethical. ‫ﻱيﺝجﺏب ﺃأﻥن ﺕتﻙكﻭوﻥن ﺍاﻝلﺇإﺩدﺍاﺭرﺓة ﻡمﺅؤﻩهﻝلﺓة ﺕتﺕتﺥخﺫذ ﺍاﻝلﺇإﺝجﺭرﺍاءﺍاﺕت ﺍاﻝلﻉعﺍاﺩدﻝلﺓة ﻭو ﺍاﻝلﺃأﺥخﻝلﺍاﻕقﻱيﺓة‬ We are responsible to the communities in which we live and work . M-(,#‫ ا‬hCY>-‫#*ن أ0}( 6>(ه ا‬LJ) ‫4( و‬O ~H,^ ‫ و‬BC,^ MY#‫,(ت ا‬CY>-‫و#*ن 6>(ه ا‬LJ) %"^ and to the world community as well. . I#‫ &(د‬Sb‫3ا‬t %) (2H+& () BC"Y^ ‫3ي و‬Hl#‫! و ا‬H>#‫ ا‬BC,#‫(#"*ن ^!&= ا‬s ‫2*ن‬m‫*ن )*ا‬A^ ‫ أن‬S>0 We must be good citizens – support good works and charities and bear our fair share of taxes. . B}N‫ أ‬IH"s ‫= و €3وف‬H+,6 3HN*6 ‫ و‬M^!-‫!م ا‬XY#‫ أن ^!&= ا‬S>0 We must encourage civic improvements and better health and education. (4)!lYJ^ MY#‫(ت ا‬A+YC-‫• &+: ا‬N("^ ‫ أن‬S>0 We must maintain in good order IH,HQo#‫(در ا‬T-‫ و ا‬I‚HQ#‫• &+: ا‬N("^ ‫و أن‬ the property we are privileged to use, (4O gCR(J-‫ و ا‬IW3]#‫ ا‬gA#() ‫ 6>(ه‬MR IHb(42#‫2( ا‬YH#‫و‬LJ) ‫و‬ protecting the environment and natural resources. ‫(ح‬O‫(#2( ا„ر‬C&‫ أ‬fX"6 ‫ أن‬S>0 Our final responsibility is to our stockholders. . ‫(ر ا#>!0!ة‬AN„‫ أن ^>3ب ا‬S>0 Business must make a sound profit. ‫(ء‬o<„‫% ا‬C[ hN!^ ‫(ر و أن‬AYOc‫ ا‬z)‫3ا‬O 30*o6 ‫"(ث و‬O„(O ‫*م‬X^ ‫ أن‬S>0 We must experiment with new ideas. ‫>(ت ا#>!0!ة‬Y2-‫ و ا‬I?(Y-‫;ت ا#>!0!ة ا‬H4JY#‫ و ا‬IV0!"#‫ ‡3اء ا-,!ات ا‬S>0 Research must be carried on, innovative programs developed and mistakes paid for. . 3J,Y#‫(ت ا‬F‫ون „و‬dlCO ‫8(ظ‬Y?c‫ ا‬S>0 ‫( و‬CW New equipment must be purchased, new facilities provided !"#$% &(‫-$@% ?>=3 (<;ه ا19دئ 654#3 ا10/. -,+ أر‬ and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return. http://www.jnj.com/our_company/our_credo/ http://www.jnj.com/our_company/our_credo/ Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     14                                                                          john@johngirard.net  
  • 15.   ‫اﺑﺘﻜﺎر و ﻧﻘﻞ اﳌﻌﺮﻓﺔ‬ Crea7on  and  Transfer  of  Knowledge   85   86   I=J41( ‫ط‬LJEM‫ا‬ G‫ا‬HE‫إ‬ Socialization Externalization ‫ﺍاﻝلﻑفﺽضﺍاﺉئﺍاﺕت ﺍاﻝلﺍاﺝجﺕتﻡمﺍاﻉعﻱيﺓة‬ ‫•  ﺍاﻝلﻡمﺭرﺍاﺝجﻉعﺓة ﺏبﻉعﺩد ﺍاﻝلﺕتﻥنﻑفﻱيﺫذ‬ • Social spaces (Ba) • After action review TACIT TACIT ‫•  ﺍاﻝلﻡمﻩهﺍاﺭرﺓة / ﺍاﻝلﺕتﺩدﺭرﻱيﺏب‬ ‫•  ﺍاﻝلﺩدﺭرﻭوﺱس ﺍاﻝلﻡمﺱسﺕتﻑفﺍاﺩدﺓة‬ • Master/apprentice • Lessons learned ‫• ﺭرﻭوﺍاﻱيﺓة ﺍاﻝلﻕقﺹصﺓة‬ ‫• ﺕتﺵشﺏبﻱيﻩه‬ • Storytelling • Metaphor n Ext n Ext tio ern tio ern za a za a i i ial ial liz liz Soc Soc ati ati on on EXPLICIT EXPLICIT TACIT TACIT on on Co Co ati ati mb mb liz liz a in a in rn a ti rn a ti on on Inte Inte ‫ل‬E‫إد‬ ABC% Internalization Combination EXPLICIT EXPLICIT ‫•  ﺍاﻝلﺕتﻉعﻝلﻡم ﺏبﺍاﻝلﻡمﻡمﺍاﺭرﺱسﺓة‬ • Learning by doing • Formal Education (MBA) •  (MBA) ‫ﺍاﻝلﺕتﻉعﻝلﻱيﻡم ﺍاﻝلﺭرﺱسﻡمﻱي‬ ‫• ﺍاﻝلﺥخﺏبﺭرﺓة‬ • Experience • Policies ‫• ﺍاﻝلﻝلﻭوﺍاﺉئﺡح‬ ‫• ﺍاﻝلﻕقﻱيﻡم / ﺍاﻝلﺍاﺥخﻝلﺍاﻕقﻱيﺍاﺕت‬ • Values/Ethos • Data mining ‫• ﺍاﺱسﺕتﺥخﺭرﺍاﺝج ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ Teradata, 1991 Teradata, 1991 Wal-Mart, 2004 Wal-Mart, 2004 TYLENOL® crises of 1982 and 1986 Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   TYLENOL® crises of 1982 and 1986 Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺣﺪ اﳌﻌﺮﻓﺔ – اﻟﻬﺪف اﻟﻨﻬﺎﺋﻲ‬ The  Knowledge  Edge  –  The  Ul7mate  Goal   87   88   Kn Kn ‫414002 ﻥنﻭوﻑفﻡمﺏبﺭر‬ 14 November 2004 ow ow le le dg dg Wisdom Wisdom e e 100 ‫«ﺏبﻭوﺝجﻭوﺩد0063 ﻡمﺡحﻝل ﻑفﻱي ﺍاﻝلﻭوﻝلﺍاﻱيﺍاﺕت ﺍاﻝلﻡمﺕتﺡحﺩدﺓة ﻭو‬ “With 3,600 stores in the United States and Ed Ed ge ge ‫ﻡمﻝلﻱيﻭوﻥن ﻉعﻡمﻱيﻝل ﻱيﺯزﻭوﺭرﻭوﻥن ﻩهﺫذﻩه ﺍاﻝلﻡمﺡحﺍاﻝل ﻙكﻝل ﺃأﺱسﺏبﻭوﻉع ﻕقﺍاﻡم ﻭوﺍاﻝل‬ Understanding roughly 100 million customers walking Understanding ‫ﻡمﺍاﺭرﺕت ﺏبﺍاﻝلﻭوﺹصﻭوﻝل ﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺕتﻕقﺍاﺭرﺏب ﻡمﺱسﺍاﺡحﺓة ﻙكﺏبﻱيﺭرﺓة ﻡمﻥن‬ throughKnowledge each week, Wal-Mart has the doors n n Knowledge tio tio Knowledge ea Knowledge ea ‫ﺍاﻝلﻭوﻝلﺍاﻱيﺍاﺕت ﺍاﻝلﻡمﺕتﺡحﺩدﺓة ﻭو ﺕتﺝجﻡمﻉع ﺏبﻱيﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﻭوﺍاﺩد ﻙكﻝلﺍا ﻉعﻝلﻯى ﺡحﺩدﺍا‬ access to information about a broad slice of Cr Cr ge ‫ﻉعﻝلﻯى ﻡمﻡمﺭر ﺍاﻝلﺥخﺭرﻭوﺝج ﻭو ﺕتﺱسﺝجّﻝل ﻭو ﺕتﻭوﺽضﻉع ﻑفﻱي ﻡمﻙكﺍاﻥن ﺥخﺍاﺹص ﻭو‬ America . . . The data are gathered item by ge led led Information ‫ﺕتﺝجﺩدﺩد ﻑفﻱي ﺍاﻝلﻡمﺡحﻝل ﺏبﺡحﺱسﺏب ﺍاﻝلﻭوﻝلﺍاﻱيﺓة ﻭو‬ ‫ﺍاﻝلﻡمﻥنﻁطﻕقﺓة ﻭو‬ item at the checkout aisle, then recorded, ow ow Information Kn Kn ‫ﻡمﺍاﺭرﺕت‬terabyte»‫ﺏبﺍاﻝلﺡحﺱسﺍاﺏب ﺍاﻝلﺥخﺍاﺹص ﺏبﻭوﺍاﻝل ﻡمﻥن ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ mapped and updated by store, by state, by 460 region . . . By its own account Wal-Mart has Data Data 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane Hurricane Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ! ‫اﳌﺰج : ﻟﻴﺲ ﺟﻴﺪ داﺋﻤﺎ‬ Combina7on:  Not  always  good!   89   90   ‫ﺕتﺏبﺡحﺭر ﺍاﺕتﺵش. ﺍاﻡم. ﺱسﻱي .ﺍاﺱس ﺕتﻭوﺭرﻥنﺕتﻭو ﻑفﻱي ﻡمﻕقﺩدﻡمﺓة ﺍاﻝلﺵشﻙكﻝل ﺍاﻝلﻥنﺝجﻡمﻱي ﻑفﻱي ﺡحﻱيﻥن ﺃأﻥن ﺡحﺍاﻡمﻝلﺓة ﺍاﻝلﻁطﺍاﺉئﺭرﺍاﺕت ﻭو ﺍاﻝلﻡمﺯزﻭوﺩدﺓة ﺏبﺍاﻝلﻁطﺍاﻕقﺓة ﺍاﻝلﻥنﻭوﻭوﻱيﺓة‬ HMCS  Toronto  sails  at  the  lead  of  the  starburst  formation  as  nuclear-­‐powered  USS  George  Washington   ‫ﻱيﻭو .ﺃأﺱس .ﺃأﺱس ﺝجﻭوﺭرﺝج ﻭوﺍاﺵشﻥنﻁطﻥن ﺕتﺏبﺡحﺭر ﻑفﻱي ﺍاﻝلﻡمﻥنﺕتﺹصﻑف.ﻭو ﺩدﻭوﺭر ﺍاﺕتﺵش. ﺍاﻡم .ﺱسﻱي .ﺍاﺱس ﺕتﻭوﺭرﻥنﺕتﻭو ﻑفﻱي ﻉعﻡمﻝلﻱيﺓة ﺍاﻝلﻥنﺱسﺭر ﻩهﻭو ﺍاﻝلﺍاﻥنﺽضﻡمﺍاﻡم‬ aircraft  carrier  takes  the  center.  HMCS  Toronto  is  taking  part  in  Operation  Altair,  joining  the  USS  George   ‫ﻝلﻱيﻭو .ﺍاﺱس .ﺍاﺱس ﺝجﻭوﺭرﺝج ﻭوﺍاﺵشﻥنﻁطﻥن ﻑفﻱي ﻡمﺭرﺍاﻕقﺏبﺓة ﺍاﻝلﺵشﺡحﻥن ﻑفﻱي ﻡمﻥنﻁطﻕقﺓة ﺍاﻝلﺥخﻝلﻱيﺝج ﺍاﻝلﻉعﺭرﺏبﻱي ﻡمﻥن ﻭو ﺍاﻝلﺕتﻕقﻝلﻱيﻝل ﻡمﻥن ﺕتﺩدﻑفﻕق ﺍاﻝلﺱسﻝلﺍاﺡح ﻭو ﺍاﻝلﻡمﺥخﺩدﺭرﺍاﺕت‬ Washington  Aircraft  Carrier  Task  Group  to  help  monitor  shipping  in  the  Arabian  Gulf  region.    By  restricting   ‫ﻭو ﻍغﻱيﺭرﻩهﺍا ﻡمﻥن ﺍاﻝلﺕتﺝجﺍاﺭرﺓة ﻍغﻱيﺭر ﺍاﻝلﺵشﺭرﻉعﻱيﺓة. ﻑفﺩدﻭوﺭر ﺍاﺕتﺵش ﺍاﻡم .ﺱسﻱي.ﺍاﺱس ﺕتﻭوﺭرﻥنﺕتﻭو ﻭو ﻁطﺍاﻕقﻡمﻩهﺍا ﻩهﻭو ﺍاﻝلﻡمﺱسﺍاﻩهﻡمﺓة ﻑفﻱي ﺍاﻥنﻩهﺍاء ﺍاﻝلﺇإﺭرﻩهﺍاﺏب ﻭو ﺕتﺡحﻕقﻱيﻕق‬ the  Vlow  of  weapons,  drugs,  and  other  illicit  trade,  HMCS  Toronto  and  her  crew  are  helping  to  end  terrorism   .‫ﺍاﻝلﺍاﺱسﺕتﻕقﺭرﺍاﺭر ﻑفﻱي ﺍاﻝلﻡمﻥنﻁطﻕقﺓة‬ and  bring  long-­‐term  stability  to  the  area.  Credit:  MCpl  Colin  Kelley,  Formation  Imaging  Services  Halifax   Credit:  MCpl  Colin  Kelley,  Formation  Imaging  Services  Halifax   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     15                                                                          john@johngirard.net  
  • 16.  .... ‫ﺵشﻱيﺉئ ﻱيﺃأﺥخﺫذ ﺏبﻉعﻱيﻥن ﺍاﻝلﺍاﻉعﺕتﺏبﺍاﺭر‬ Something  to  consider  .  .  .   91   92   ‫«...ﻩهﻥنﺍاﻙك ﻡمﺍاﻩهﻭو ﻡمﻉعﺭرﻭوﻑف ﻡمﻉعﺭرﻑفﺕتﻩه : ﺃأﻡمﻭوﺭر ﻥنﻉعﺭرﻑف ﺏبﺍاﻥنﻥنﺍا ﻥنﻉعﺭرﻑفﻩهﺍا .٬، ﻭو ﻩهﻥنﺍاﻙك ﻡمﺍاﻩهﻭو ﻡمﻉعﺭرﻭوﻑف ﻉعﺩدﻡم ﻡمﻉعﺭرﻑفﺕتﻩه : ﺃأﻱي ﺍاﻥن ﻩهﻥنﺍاﻙك ﺍاﻡمﻭوﺭر‬ “. . . there are known knowns; there are things we know that we know. There are known ‫ﺃأﺹصﺏبﺡحﻥنﺍا ﺍاﻝلﺍاﻥن ﻥنﻉعﺭرﻑف ﺏبﺍاﻥنﻥنﺍا ﻝلﺍا ﻥنﻉعﺭرﻑفﻩهﺍا ﻭو ﻝلﻙكﻥن ﻩهﻥنﺍاﻙك ﻡمﺍا ﻥنﺝجﻩهﻝل ﺍاﻥنﻥنﺍا ﻥنﺡحﻩهﻝلﻩه :ﺃأﻱي ﺃأﻥن ﻩهﻥنﺍاﻙك ﺃأﻡمﻭوﺭر ﻝلﺍا ﻥنﻉعﺭرﻑف ﺍاﻥنﻥنﺍا ﻝلﺍا‬ unknowns; that is to say there are things that we now know we don’t know. But there are also ». ‫ﻥنﻉعﺭرﻑفﻩهﺍا‬ unknown unknowns — there are things that we do not know we dont know.” Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﻡمﻉعﺭرﻭوﻑف ﻭو ﺍاﻝلﻍغﻱيﺭر ﻡمﻉعﺭرﻭوﻑف‬ Knowns  and  Unknowns   93   94   Unknown Unknown I#*4>-‫ ا‬IN3,-‫ا‬ ‫3 ا-,+*م‬H‰ ‫ا->4*ل‬ Knowns Unknowns ‫ا->4*ل ا-,+*م‬ Known Known I)*+,-‫ ا‬IN3,-‫ا‬ Knowns Unknowns AKA Johari Window AKA Johari Window Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻬﻮل ﻏﻴﺮ اﳌﻌﺮوف‬g‫ا‬ Unknown  unknowns   95   96   ‫ﻓﻲ ﻣﻜﺎن ﻣﺎ ﻋﻠﻰ اﻟﺸﺎﻃﺊ اﻟﻐﺮﺑﻲ‬ Somewhere on the West Coast Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     16                                                                          john@johngirard.net  
  • 17.   ‫ﲤﺮﻳﻦ اﳌﻌﺮوف و ﻏﻴﺮ اﳌﻌﺮوف‬ Knowns  and  Unknowns  Exercise   97   98   :%BIJ5‫;: ا‬KL5‫ا‬ ‫3 ا-,+*م‬H‰ ‫ا->4*ل‬ Unknown Knowns Unknown Unknowns MN#5‫: و ا‬LF#O%‫1. ا‬ 1. Printer/Scanner :;KL5‫ ا‬R8SJT .1 1. Data Mining .PBQ%‫ا‬ 2. 2. 2. 2. 3. 3. 3. 3. I)*+,-‫ ا‬IN3,-‫ا‬ ‫ا->4*ل ا-,+*م‬ Known Knowns Known Unknowns Intell .2;#$3%‫1.ا‬ 1. Competitive Intell 2. 2. 3. 3. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺍاﻝلﻡمﺭرﺍاﺝجﻉعﺓة ﺏبﻉعﺩد ﺍاﻝلﺕتﻥنﻑفﻱيﺫذ‬ Ater  Ac7on  Review   99   100   ‫1.  ﻡمﺍا ﺍاﻝلﺫذﻱي ﻙكﺍاﻥن ﻡمﺥخﻁطﻁط ﻝلﻩه؟‬ 1.  What was planned? ‫2.  ﻡمﺍاﺫذﺍا ﺡحﺩدﺙث؟‬ 2.  What happened? ‫3.  ﻡمﺍاﻩهﻱي ﺍاﻝلﺩدﻝلﺕتﺍا؟‬ 3.  What is the delta? ‫4.  ﻡمﺍاﺫذﺍا ﻥنﻑفﻉعﻝل ﺕتﺝجﺍاﻩهﻩه؟‬ 4.  What do we do about it? Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 5 CHAPTER 5 DO YOU DO YOU REALLY? REALLY? Yu, shall I teach you what knowledge is? When Yu, shall I teach you what knowledge is? When you know a thing, to hold that you know it; you know a thing, to hold that you know it; and when you do not know a thing, to allow and when you do not know a thing, to allow that you do not know it;—this is knowledge. that you do not know it;—this is knowledge. —Confucius, The Analects, 2:17 —Confucius, The Analects, 2:17  iBooks Author  iBooks Authorwww.johngirard.net     17                                                                          john@johngirard.net  
  • 18. (de  Holan  et  al.)‫  اﻟﻨﺴﻴﺎن اﳌﺆﺳﺴﻲ‬ Organiza7onal  Forgeung  (de  Holan  et  al.)   103   104   From Source of Knowledge ‫ﻡمﻥن ﺍاﻝلﻡمﺥخﺯزﻭوﻥن‬ ‫ﺍاﻝلﻡمﻭوﺝجﻭوﺩد‬ ‫ﺕتﺭرﺍاﺝجﻉع ﺍاﻝلﺫذﺍاﻙكﺭرﺓة‬ N,>J0‫-@م ا‬ Existing Memory Decay Unlearning IN3,-‫!ر ا‬T) Stock ‫ﻡمﺍا ﺍاﺏبﺕتﻙكﺭر‬ ‫ﺍاﻝلﻑفﺵشﻝل ﻑفﻱي‬ Newly Avoiding Bad !P5Q0‫ ا0>دات ا‬S$TU Failure to Capture ‫ﻡمﺝجﺩدﺩدﺍا‬ ‫ﺍاﻝلﺡحﺹصﻭوﻝل ﻉعﻝلﻯى‬ Innovated Habits ‫ﺏبﺍاﻝلﺹصﺩدﻑفﺓة‬ ‫ﻉعﺍاﻝلﻡمﻱي‬ Accidental Intentional ‫(ن‬HJ2#‫ ا‬IX03m Mode of Forgetting Figure 7. Forms of Organizational Forgetting (Adapted from de Holan et al.) Figure 7. Forms of Organizational Forgetting (Adapted from de Holan et al.) Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺗﻨﺸﻴﻂ أﻣﺔ‬ Energizing  a  Na7on   105   106   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺎ اﻟﺬي ﺳﻨﻌﺮﻓﻪ ﺑﻌﺪ أرﺑﻌﲔ ﻋﺎم؟‬ What  do  we  know  40  years  later?   107   108   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     18                                                                          john@johngirard.net  
  • 19.   ‫اﻟﺬاﻛﺮة اﳌﺆﺳﺴﻴﺔ‬ Organiza7onal  Memory   109   110   ‫ﺍاﻝلﺫذﺍاﻙكﺭرﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﻱيﺓة ﻩهﻱي ﻡمﺝجﺱسﻡم ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﺍاﻝلﻡمﺍاﺽضﻱي‬ Organiza7onal  memory  is  the  body  of   ‫ﻭو ﺍاﻝلﺡحﺍاﺽضﺭر ﻭو ﺍاﻝلﻡمﺱسﺕتﻕقﺏبﻝلﻱي ﻭو ﺍاﻝلﺫذﻱي ﻱيﻙكﺕتﺱسﺏب‬ knowledge,  past,  present,  and  future,   ‫ﺍاﻝلﺃأﻩهﻡمﻱيﺓة ﻑفﻱي ﺕتﺡحﻕقﻱيﻕق ﺍاﻝلﺃأﻩهﺩدﺍاﻑف ﺍاﻝلﺍاﺱسﺕتﺭرﺍاﺕتﻱيﺝجﻱيﺓة‬ necessary  to  achieve  the  strategic   ‫ﻝلﻝلﻡمﺅؤﺱسﺱسﺓة ﻡمﻥن ﺥخﻝلﺍاﻝل ﺍاﻝلﺕتﻙكﻥنﻭوﻝلﻭوﺝجﻱيﺍا ﻭو ﺍاﻝلﻕقﻱيﺍاﺩدﺓة ﻭو‬ objec7ves  of  an  organiza7on.    Enabled  by   ‫ﺍاﻝلﺙثﻕقﺍاﻑفﺓة ﻭو ﺕتﺕتﺽضﻡمﻥن ﺍاﻝلﺫذﺍاﻙكﺭرﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﻱيﺓة‬ technology,  leadership,  and  culture,   ‫ﻡمﺱسﺕتﻭوﺩدﻉعﺍاﺕت ﺍاﻝلﻡمﺡحﺕتﻭوﻯى ﺍاﻝلﻕقﺩدﻱيﻡم ﻭو ﺍاﻝلﻡمﺝجﺕتﻡمﻉعﺍاﺕت ﻭو‬ organiza7onal  memories  include   ‫ﻉعﻡمﻝلﻱيﺍاﺕت ﻡمﺵشﺍاﺭرﻙكﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﻱيﺓة ﻭو ﺍاﻝلﺕتﻱي‬ repositories  of  ar4facts,  communi4es  of   . ‫ﺕتﺭرﺕتﻙكﺯز ﻉعﻝلﻯى ﺕتﺡحﻕقﻱيﻕق ﺍاﻝلﺭرﺅؤﻱيﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﻱيﺓة‬ people,  and  organiza4onal  knowledge   sharing  processes,  which  focus  on   achieving  the  organiza4onal  vision.            Girard,  2009   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    Broader  Challenge  =  Informa7on  Anxiety    ‫ﲢﺪي أﻛﺒﺮ = ﺗﻮﺗﺮ اﳌﻌﻠﻮﻣﺎت‬ 111 112 ‫ﺥخﻝلﺹص ﺍاﻝلﺍاﺱسﺕتﻁطﻝلﺍاﻉع ﺍاﻝلﺫذﻱي ﺃأﺝجﺭرﺍاﻩه ﺝجﺍاﺭرﺕتﻥنﺭر ﻑفﻱي ﺏبﺡحﺙث ﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻉعﻥن ﺍاﻝلﺡحﺩد ﺇإﻝلﻯى ﺃأﻥن ﻩهﻥنﺍاﻙك ﺃأﺭرﺏبﻉعﺓة‬ Gartner Research’s Information Overload Survey concluded there are four ‫ﺃأﻥنﻭوﺍاﻉع ﻡمﻥن ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺕتﺅؤﺙثﺭر ﻑفﻱي ﺍاﻝلﺕتﻥنﺍاﻑفﺱس : ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺙثﺍاﺏبﺕتﺓة ﻭو ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﻙكﺙثﻱيﺭرﺓة ﻭو‬ information issues affecting competition: siloed information; too much .‫ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻍغﻱيﺭر ﺍاﻝلﻡمﻉعﺩدﻝلﺓة ﻭو ﻉعﻡمﻝلﻱيﺍاﺕت ﺍاﻝلﺏبﺡحﺙث ﻍغﻱيﺭر ﺍاﻝلﻡمﺝجﺩدﻱيﺓة‬ information; unindexed information; and ineffective searching procedures (Linden et al, 2002) (Linden et al, 2002) ‫ﺃأﺱسﺏبﺍاﺏب ﺍاﻝلﺯزﻱيﺍاﺩدﺓة ﺍاﻝلﻑفﻙكﺭرﻱيﺓة ﻉعﻥن ﺍاﻝلﺡحﺩد‬ ‫ﻡمﻙكﻭوﻥنﺍاﺕت ﺕتﻭوﺕتﺭر ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ Causes of Cognitive Overload: Components of Information Anxiety: IN3,-(O !0‫و‬dY#‫3 )% ا‬HVA#‫1.  ا‬ : ‫4= ا-,+*)(ت‬N ‫1.  &!م‬ 1.  Too much information 1.  Not understanding information; ‫ ﺍاﻝلﻙكﺙثﻱيﺭر ﻡمﻥن ﻁطﻝلﺏب ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ .2 S,T0 ‫ )% ا-,+*)(ت‬IHCAO ‫(ر‬CŠ^c(O ‫2.  ا#],*ر‬ supply; 2.  Feeling overwhelmed by the amount ‫3.  ﺍاﻝلﺡحﺍاﺝجﺓة ﻝلﻝلﺕتﻉعﺍاﻡمﻝل ﻡمﻉع ﺕتﻉعﺩدﺩد ﺍاﻝلﻡمﻩهﺍاﻡم‬ (4C4N 2.  Too much information of information to be understood; ‫ﻭوﺕتﻑفﺱسﻱيﺭرﻩهﺍا ﻭو‬ :‫ ﻉعﺩدﻡم ﻡمﻉعﺭرﻑفﺓة ﻡمﺍا ﺇإﺫذﺍا ﻙكﺍاﻥنﺕت ﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﻡمﺡحﺩدﺩدﺓة ﻡمﻭوﺝجﻭوﺩدﺓة‬ .3 demand; 3.  Not knowing if certain information ‫4.  ﺏبﻥنﻱيﺓة ﺏبﻱيﺉئﺓة ﺍاﻝلﻉعﻡمﻝل ﻍغﻱيﺭر‬ ‫ ﻉعﺩدﻡم ﻡمﻉعﺭرﻑفﺓة ﻙكﻱيﻑف ﻱيﻡمﻙكﻥن ﺇإﻱيﺝجﺍاﺩد ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﻭو‬ .4 3.  The need to deal with multi- exists; ‫ﺍاﻝلﻡمﻥنﺍاﺱسﺏبﺓة ﻭو ﺍاﻝلﺕتﻱي ﻝلﺍا ﺕتﺱسﺍاﻩهﻡم ﻑفﻱي‬ tasking and interruption; and 4.  Not knowing where to find ‫(ح‬Y8-‫3 ا‬N*6 ‫! ا-,+*)(ت و&!م‬U*6 %0‫ أ‬IN3,)  .5 Wurman     ‫ﺕتﻕقﻝلﻱيﻝل ﻡمﺍا ﻭو ﺭرﺍاء ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ 4.  Inadequate workplace information; and Wurman     Wurman,1989, p. 44( ((4# ‫*ل‬s*+#  .6 (1989)   infrastructure to help reduce (Kirsh, 2000) 5.  Knowing exactly where to find the (1989)   metacognition. information, but not having the key to (Kirsh, 2000) access it. (Wurman, 1989, p. 44) Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﺕتﻭوﺕتﺭر ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت : ﻡمﻉعﺽضﻝلﺓة 004 ﻉعﺍاﻡم‬ Informa7on  Anxiety:  A  400  year  dilemma   113   114     ‫ﺍاﻝلﻕقﺭرﻥن ﺍاﻝلﺱسﺍاﺏبﻉع ﻉعﺵشﺭر‬ ‫  اﻟﺴﻴﺪ ﻓﺮاﻧﺴﻴﺲ ﺑﺎﻛﻮن و ﻫﻮ اﳋﺒﻴﺮ ﻓﻲ ﺗﻮﺿﻴﺢ اﻟﻌﻼﻗﺔ ، ﺑﺤﺚ ﻓﻲ اﻟﻜﺘﺎﺑﺎت اﻻﳒﻴﻠﻴﺔ ﻟﻠﻤﻠﻚ‬ 17th  Century    Sir  Francis  Bacon,  a  pioneer  in  the  quest  to  explain  the   .»‫ﺳﻮﻟﻮﻣﻦ ﻟﻠﺤﻜﻤﺔ « ﻳﺰداد اﻟﻨﺰاع ﻓﻲ وﺟﻮد اﳌﻌﺮﻓﺔ اﻟﻮاﺳﻌﺔ و ﻳﺰداد اﻟﻘﻠﻖ ﺑﺰﻳﺎدة اﳌﻌﺮﻓﺔ‬ rela7onship,  looked  to  King  Solomon’s  biblical  wri7ngs  for   1605/1915(  ,  p.  4).     wisdom  “That  in  spacious  knowledge  there  is  much   contrista7on,  and  that  he  that  increaseth  knowledge  increaseth     anxiety”  (1605/1915,  p.  4).     ‫  وواﺟﻪ ﻣﺠﻠﺲ اﳌﻠﻚ ﺳﻮﻟﻮﻣﻦ و ﻫﻮ ﻳﺸﻴﺮ ﻟﻨﺜﺮﻳﺎﺗﻪ ﺑﻘﻮل اﻻﺗﻲ « ﻻ ﻳﻨﺘﺞ اﻟﺘﻮﺗﺮ أو ﻣﺎ ﻳﺴﺒﺐ اﻹزﻋﺎج‬ »‫ﻋﻦ اﳌﻌﺮﻓﺔ و أن ﺣﺪث ذﻟﻚ ﻓﺈﻧﻪ ﻳﺤﺪث ﺑﺎﻟﻜﺎد ﻋﻦ ﻃﺮﻳﻖ اﻟﺼﺪﻓﺔ‬        He  countered  King  Solomon’s  council  by  sta7ng  “And  for  the   second  [referring  to  King  Solomon’s  prose],  certain  it  is,  there  is     no  vexa7on  or  anxiety  of  mind  which  resulteth  from  knowledge   Sir  Francis  Bacon   ‫  و ﲟﺮور أرﺑﻊ ﻗﺮون ﻣﻨﺬ أن ﲢﺪى اﻟﺴﻴﺪ ﻓﺮاﻧﺴﻴﺲ اﻟﻔﻠﺴﻔﺔ اﻟﻘﺪﳝﺔ ﻟﻠﻤﻠﻚ ﺳﻮﻟﻮﻣﻦ ﻧﺒﺪو أﻗﺮب‬ Sir  Francis  Bacon   otherwise  than  merely  by  accident”     ‫ﻟﺘﻔﺴﻴﺮ ﻫﺬه اﻟﻈﺎﻫﺮة‬     The ‫ﺕتﻁطﻭوﺭر ﺍاﻝلﺕتﻉعﻝلﻡم‬ Advancement  Some  four  centuries  ater  Sir  Francis  challenged  the  ancient   of Learning philosophy  of  King  Solomon  we  appear  closer  to  explaining  this   phenomenon   Francis Bacon Francis Bacon Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     19                                                                          john@johngirard.net  
  • 20. CHAPTER 6 CHAPTER 6 THE TOOLS THE TOOLS I wish we knew what we know at HP.
 I wish we knew what we know at HP.
 —Lew Platt, Hewlett-Packard —Lew Platt, Hewlett-Packard  iBooks Author  iBooks Author   ‫اﺳﺘﺮاﺗﻴﺠﻴﺎت إدارة اﳌﻌﺮﻓﺔ: ﻧﺤﻮ ﺗﺼﻨﻴﻒ‬ KM  Strategies:  Towards  a  Taxonomy   117   118     ‫  ﻣﻴﺸﻴﻞ اﻳﺮل 1002 : ﺑﻌﺪ ﺧﻤﺲ ﺳﻨﻮات ﻣﻦ اﻟﺪراﺳ‡‡‡ﺔ‬   Michael  Earl  2001,  ater  five-­‐year  study     :‫  اﻟﺴﻔﺮ‬ ‫اﻟﺴﻔﺮ‬   Genesis:  confusion  amongst  execu7ves     :‫اﻟﻬﺪف‬ ‫اﻟﻬﺪف‬   Purpose:  to  help  guide  execu7ves  on  choices  to   ‫  إدارة اﳌﻌﺮﻓﺔ‬ ini7ate  KM     ‫  : ﺳﺒﻊ ﻣﺪارس‬   Seven  Schools:     ‫  ﻡمﺩدﺭرﺱسﺓة ﺍاﻝلﺃأﻥنﻅظﻡمﺓة‬   Systems  School     ‫  ﺍاﻝلﺥخﺭرﺍاﺉئﻁط‬   ‫ﺕتﻙكﻥنﻭوﻕقﺭرﺍاﻁطﻱي‬   Cartographic   Technocratic     ‫  ﺍاﻝلﻉعﻡمﻝلﻱيﺓة‬   Process     ‫  ﺍاﻝلﺕتﺝجﺍاﺭرﻱيﺓة‬   ‫ﺍاﻕقﺕتﺹصﺍاﺩدﻱي‬   Commercial   Economic     ‫  ﺍاﻝلﻡمﺅؤﺱسﺱسﻱيﺓة‬   Organiza7onal     ‫  ﺍاﻝلﻡمﻙكﺍاﻥنﻱيﺓة‬   Spa7al     ‫ﺱسﻝلﻭوﻙكﻱي‬ Behavioral     ‫  ﺍاﻝلﺍاﺱسﺕتﺭرﺍاﺕتﻱيﺝجﻱيﺓة‬   Strategic   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   :‫اﺳﺘﺮاﺗﻴﺠﻴﺎت اﻳﺮل‬ Earl’s  Strategies:      0.2 ‫ﻫﻞ ﺳﺘﻨﺠﺢ ﻓﻲ ﻋﺎم‬ Will  they  work  in  a  2.0  world?   119   120   ‫ﺗﻜﻨﻮﻗﺮﺍاﻁطﻲ‬ ‫ﺍاﻗﺘﺼﺎﺩدﻱي‬ Technocratic Economic ‫ﺍاﻟﻤﺪﺭرﺳﺔ‬ School ‫ﺍاﻟﻨﻈﺎﻡم‬ ‫ﺍاﻟﺨﺮﺍاﺋﻂ‬ ‫ﺍاﻟﻬﮭﻨﺪﺳﺔ‬ ‫ﺗﺠﺎﺭرﻱي‬ System Cartographic Engineering Commercial ‫ﺍاﻟﺼﻔﺔ‬ Attribute ‫ﻣﺤﻮﺭر‬ ‫ﺍاﻝل‬ ‫ﺍاﻟﺘﻘﻨﻴﯿﺔ‬ ‫ﺍاﻟﺨﺮﺍاﺋﻂ‬ ‫ﺍاﻟﻌﻤﻠﻴﯿﺎﺕت‬ ‫ﺍاﻟﺪﺧﻞ‬ Focus Technology Maps Processes Income ‫ﺍاﻟﻬﮭﺪﻑف‬ ‫ﻗﻮﺍاﻋﺪ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺃأﺩدﻟﺔ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺗﺪﻓﻖ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺃأﺻﻮﻝل ﺍاﻟﻤﻌﺮﻓﺔ‬ Knowledge Aim Knowledge bases Knowledge flows Knowledge assets ‫ﺍاﻟﻔﻠﺴﻔﺔ‬ ‫ﺍاﻹﺩدﻋﺎءﺍاﺕت‬ ‫ﺍاﻻﺗﺼﺎﻝل‬ ‫ﺍاﻹﻣﻜﺎﻧﺎﺕت‬ ‫ﺍاﻟﺘﺠﺎﺭرﺓة‬ directories Philosophy Codification Connectivity Capability Commercialization ‫ﺍاﻟﺴﻠﻮﻛﻲ‬ ‫ﺍاﻟﻤﺪﺭرﺳﺔ‬ Behavioral ‫ﻣﺆﺳﺴﻴﯿﺔ‬ ‫ﻣﻜﺎﻧﻴﯿﺔ‬ ‫ﺍاﺳﺘﺮﺍاﺗﻴﯿﺠﻴﯿﺔ‬ School ‫ﺍاﻟﺼﻔﺔ‬ Organizational Spatial Strategic ‫ﺍاﻟﺘﺮﻛﻴﯿﺰ‬ ‫ﺍاﻟﺸﺒﻜﺎﺕت‬ ‫ﺍاﻟﻤﻜﺎﻥن‬ ‫ﺍاﻟﻌﻘﻠﻴﯿﺔ‬ Attribute ‫ﺍاﻟﻬﮭﺪﻑف‬ ‫ﺟﻤﻊ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺗﺒﺎﺩدﻝل ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺇإﻣﻜﺎﻧﺎﺕت ﺍاﻟﻤﻌﺮﻓﺔ‬ Focus Networks Space Mindset ‫ﺍاﻟﻔﻠﺴﻔﺔ‬ ‫ﺍاﻟﺘﻌﺎﻭوﻥن‬ ‫ﺍاﻻﺗﺼﺎﻝل‬ ‫ﺍاﻟﻮﻋﻲ‬ Knowledge Knowledge Aim Knowledge pooling exchange capabilities Philosophy Collaboration Contactivity Consciousness Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     20                                                                          john@johngirard.net  
  • 21.   ‫ﻣﺪرﺳﺔ اﻳﺮل ﻟﻸﻧﻈﻤﺔ‬ Earl’s  System  School   121   122    ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬   ‫ﺍاﻝلﺕتﻕقﻥنﻱيﺓة‬ ‫    «اﳊﺼﻮل ﻋﻠﻰ ﻣﻌﺮﻓﺔ اﳋﺒﺮاء ﻣﻦ ﻗﻮاﻋﺪ اﳌﻌﺮﻓﺔ‬ Focus   Technology    “to  capture  specialist       ‫ﺑﺤﻴﺚ ﻳﺴﺘﻄﻴﻊ ﻏﻴﺮﻫﻢ ﻣﻦ اﻷﺷﺨﺎص اﳌﺆﻫﻠﲔ أو‬ knowledge  in  knowledge  bases    ‫ﺍاﻝلﻩهﺩدﻑف‬   ‫ﻕقﻭوﺍاﻉعﺩد ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Aim   Knowledge  bases    »‫اﳋﺒﺮاء اﻟﻮﺻﻮل ﻟﻬﺎ‬ which  other  specialist  or     ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬   ‫ﺍاﻝلﺕتﺩدﻭوﻱيﻥن‬ Philosophy   Codifica7on     qualified  people  can  access”   http://www.pcmag.com/article2/0,4149,28792,00.asp   http://www.pcmag.com/article2/0,4149,28792,00.asp   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Earl’s  System  School  2.0     0.2 ‫ﻣﺪرﺳﺔ اﻳﺮل ﻟﻸﻧﻈﻤﺔ‬ 123   124   h9p://www.youtube.com/watch?v=cY2E7rzutMA   h9p://www.youtube.com/watch?v=cY2E7rzutMA   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻣﺪرﺳﺔ اﻳﺮل ﻟﻠﺨﺮاﺋﻂ‬ Earl’s  Cartographic  School     125   126     ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬  ‫ﺍاﻝلﺥخﺭرﺍاﺉئﻁط‬ ‫    «ﻟﻠﺘﺄﻛﺪ ﻣﻦ أﻧﻪ ﳝﻜﻦ اﻟﻮﺻﻮل ﻟﻸﺷﺨﺎص ذوي اﳌﻌﺮﻓﺔ‬ Focus   Maps    “to  make  sure  knowledgeable   ‫ﻓﻲ اﳌﺆﺳﺴﺔ ﻣﻦ أﺟﻞ اﻻﺳﺘﺸﺎرة وﺗﺒﺎدل اﳌﻌﺮﻓﺔ ﻣﻊ‬   people  in  the  organiza7on  are     ‫ﺍاﻝلﻩهﺩدﻑف‬   ‫ﺃأﺩدﻝلﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬  »‫اﻻﺧﺮﻳﻦ‬ Aim   Knowledge     directories   accessible  to  others  for  advice,   Philosophy   Connec7vity   consulta7on,  or  knowledge     ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬   ‫ﺍاﻝلﺍاﺕتﺹصﺍاﻝل‬     exchange”   ‫«ﺇإﻥن ﺃأﻥنﻅظﻡمﺓة ﺍاﻝلﺥخﺏبﺭرﺍاء ﻝلﻝلﻡمﻭوﺍاﻕقﻉع‬ “Exper7se  loca7on  systems   ‫ﺕتﺱسﺕتﺏبﺩدﻝل ﺕتﻕقﻥنﻱيﺍاﺕت ﺍاﻝلﺝجﻱيﻝل‬ replace  the  second-­‐genera7on   ‫ﺍاﻝلﺙثﺍاﻥنﻱي ﻝلﻝلﺃأﻭوﺭرﺍاﻕق ﺍاﻝلﺹصﻑفﺭرﺍاء‬ technique  of  yellow  pages   ‫ﺏبﺍاﻝلﺍاﺕتﺹصﺍاﻝل ﺏبﻱيﻥن ﺍاﻝلﺃأﺵشﺥخﺍاﺹص ﻭو‬ making  connec7ons  between    )Dave  Snowden(   »‫ﺍاﻝلﻡمﺝجﺕتﻡمﻉعﺍاﺕت‬ people  and   communi7es”  (Dave  Snowden)   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   125   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   126  www.johngirard.net     21                                                                          john@johngirard.net  
  • 22.   0.2 ‫ﻣﺪرﺳﺔ اﻳﺮل ﻟﻠﺨﺮاﺋﻂ‬ Earl’s  Cartographic  School  2.0     127   128   h9p://www.youtube.com/watch?v=ZVlUwwgOfKw   h9p://www.youtube.com/watch?v=ZVlUwwgOfKw   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻣﺪرﺳﺔ اﻳﺮل اﻟﻬﻨﺪﺳﻴﺔ‬ Earl’s  Engineering  School   129   130     ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬   ‫ﺍاﻝلﻉعﻡمﻝلﻱيﺍاﺕت‬ : ‫ﻣﺮﺗﻜﺰات اﳌﺪرﺳﺔ اﻟﻬﻨﺪﺳﻴﺔ‬ Focus   Processes   Engineering  school  focuses  on.:       1.  “performance  of  business     ‫ﺍاﻝلﻩهﺩدﻑف‬   ‫ﺕتﺩدﻑفﻕق ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Aim   Knowledge    Flows   ‫1.  «ﳝﻜﻦ ﺗﻄﻮﻳﺮ أداء ﻋﻤﻠﻴﺎت اﻷﻋﻤﺎل ﺑﻮﺟﻮد ﻣﻮﻇﻒ‬ processes  can  be  enhanced  by     ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬  ‫ﺍاﻝلﻡمﻕقﺩدﺭرﺓة‬ Philosophy   Capability       ‫ﻋﻤﻠﻴﺎت ﻟﺪﻳﻪ اﳌﻌﺮﻓﺔ‬   providing  opera7ng  personnel   ».‫اﻟﻼزﻣﺔ ﺑﺄداء اﳌﻬﻤﺔ‬ with  knowledge  relevant  to  their   task”     2.  “management  processes  are   ‫2. «إن ﻋﻤﻠﻴﺎت اﻹدارة ﺑﻄﺒﻴﻌﺘﻬﺎ ﻣﺮﻛﺰة ﺑﺎﳌﻌﺮﻓﺔ أﻛﺜﺮ‬ inherently  more  knowledge-­‐  »‫ﻣﻦ ﻋﻤﻠﻴﺎت اﻷﻋﻤﺎل‬ intensive  than  business   FDA   FDA   processes”   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻣﺪرﺳﺔ اﻳﺮل اﻟﻬﻨﺪﺳﻴﺔ‬ Earl’s  Engineering  School   131   132   h9p://www.youtube.com/watch?v=zR2Tx1YnIz4   h9p://www.youtube.com/watch?v=zR2Tx1YnIz4   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     22                                                                          john@johngirard.net  
  • 23.   ‫ﻣﺪرﺳﺔ اﻳﺮل اﻻﻗﺘﺼﺎدﻳﺔ‬ Earl’s  Economic  School   133   134    ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬   ‫ﺍاﻝلﺩدﺥخﻝل‬ ‫    «ﺗﻬﺘﻢ و ﺑﺸﻜﻞ ﻋﻠﻨﻲ و واﺿﺢ ﺑﺤﻤﺎﻳﺔ و‬ Focus   Income    “it  is  overtly  and  explicitly   ‫اﺳﺘﻐﻼل ﻣﻌﺮﻓﺔ اﳌﺆﺳﺴﺔ أو أﺻﻮﻟﻬﺎ اﻟﻔﻜﺮﻳﺔ‬   concerned  with  both    ‫ﺍاﻝلﻩهﺩدﻑف‬  ‫ﺃأﺹصﻭوﻝل ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬    »‫ﻟﺘﻮﻓﻴﺮ ﻣﺼﺎدر اﻟﺪﺧﻞ‬ Aim   Knowledge    Assets   protec7ng  and  exploi7ng  a    ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬     ‫ﺍاﻝلﺕتﺝجﺍاﺭرﺓة‬ Philosophy     Commercial-­‐   iza7on   firms  knowledge  or   intellectual  assets  to  produce   revenue  streams”     ‫  ﻥنﺍاﺉئﺏب ﺭرﺉئﻱيﺱس ﺩدﺍاﻭو ﺭرﻱيﺕتﺵشﺍاﺭرﺩد ﺝجﺭرﻭوﺱس ﺃأﻕقﺭر ﺏبﺃأﻥن‬  Dow  Vice  President  Richard  Gross   ‫ﺩدﺍاﻭو ﻙكﺍاﻥنﺕت ﻕقﺍاﺩدﺭرﺓة ﻉعﻝلﻯى ﺍاﻥنﻕقﺍاﺹص ﻡمﻡمﺕتﻝلﻙكﺍاﺕتﻩهﺍا‬ stated  Dow  was  able  to  reduce  their   40 ‫ﺏبﺃأﻙكﺙثﺭر ﻡمﻥن 00001 ﻭو ﺃأﺩدﻯى ﺫذﻝلﻙك ﻝلﺕتﻭوﻑفﻱيﺭر‬ patent  holdings  by  over  10,000  resul7ng    . ‫ﻡمﻝلﻱيﻭوﻥن ﺩدﻭوﻝلﺍاﺭر ﻑفﻱي ﺥخﻡمﺱس ﺱسﻥنﻭوﺍاﺕت‬ in  a  saving  of  $40  million  in  five  years.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    0.2 ‫ﻣﺪرﺳﺔ اﻳﺮل اﻻﻗﺘﺼﺎدﻳﺔ‬ Earl’s  Economic  School  2.0   135   136   h9p://www.youtube.com/watch?v=Bua4ZHumakk   h9p://www.youtube.com/watch?v=Bua4ZHumakk   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻣﺪرﺳﺔ اﻳﺮل اﳌﺆﺳﺴﻴﺔ‬ Earl’s  Organiza7onal  School   137   138     ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬   ‫ﺍاﻝلﺵشﺏبﻙكﺍاﺕت‬ ‫    «اﺳﺘﺨﺪام اﻟﺒﻨﻴﺔ اﳌﺆﺳﺴﻴﺔ أو ﺷﺒﻜﺎﺗﻬﺎ‬ Focus   Networks    “the  use  of  organiza7onal    »‫ﳌﺸﺎرﻛﺔ اﳌﻌﺮﻓﺔ وﲡﻤﻴﻌﻬﺎ‬   structures,  or  networks  to     ‫ﺍاﻝلﻩهﺩدﻑف‬   ‫ﺕتﺝجﻡمﻱيﻉع ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Aim   Knowledge    Pooling   share  or  pool  knowledge”       ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬   ‫ﺍاﻝلﺕتﻉعﺍاﻭوﻥن‬ Philosophy   Collabora7on       ‫«ﻑفﻱي ﻡمﻭوﺍاﺝجﻩهﺓة ﺍاﻝلﺕتﺭرﺍاﺝجﻉع ﻑفﻱي ﻡمﺵشﺭرﻭوﻉع ﺍاﻝلﺏبﻱي-2 ﻕقﺭرﺭرﺕت‬ Facing  the  drawdown  of  the  B-­‐2  project,  the   ‫ﺍاﻝلﺵشﺭرﻙكﺓة ﺍاﻝلﺍاﺡحﺕتﻑفﺍاﻅظ ﺏبﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺍاﻝلﺥخﺍاﺹصﺓة‬ company  decided  it  would  be  necessary  to   ‫ﺏبﺍاﻝلﻡمﻭوﻅظﻑفﻱيﻥن ﻭو ﺍاﻝلﺫذﻱيﻥن ﻱيﻡمﻙكﻥن ﺍاﻝلﺕتﻉعﺍاﻡمﻝل ﻡمﻉعﻩهﻡم ﻑفﻱي‬ “maintain  profiles  of  staff  who  could  be  used   »‫ﻡمﺵشﺍاﺭرﻱيﻉع ﺍاﻝلﺏبﻱي-2 ﺍاﻝلﻡمﺱسﺕتﻕقﺏبﻝلﻱيﺓة‬ for  future  B-­‐2  projects”  (APQC)   (APQC) Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     23                                                                          john@johngirard.net  
  • 24.  0.2 ‫ﻣﺪرﺳﺔ اﻳﺮل اﳌﺆﺳﺴﻴﺔ‬ Earl’s  Organiza7onal  School  2.0   139   140   h9p://www.youtube.com/watch?v=YERriH-­‐5_ZY   h9p://www.youtube.com/watch?v=YERriH-­‐5_ZY   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻣﺪرﺳﺔ اﻳﺮل اﳌﻜﺎﻧﻴﺔ‬ Earl’s  Spa7al  School   141   142    ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬   ‫ﺍاﻝلﻡمﻙكﺍاﻥن‬ ‫    «ﻫﻲ ﳕﻮذج ﻟﻨﻈﺮﻳﺔ إدارة ﻇﻬﺮت ﻓﻲ إدارة‬ Focus   Space      “a  design  for  emergence   ‫اﳌﻌﺮﻓﺔ .... و ﺗﺘﻤﺮﻛﺰ ﺣﻮل اﺳﺘﺨﺪام اﳌﻜﺎن و‬   philosophy  of  knowledge     ‫ﻩهﺩدﻑف‬   ‫ﺕتﺏبﺍاﺩدﻝل ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬  »‫اﻟﺘﺼﻤﻴﻢ اﳌﻜﺎﻧﻲ ﻟﺘﺴﻬﻴﻞ ﺗﺒﺎدل اﳌﻌﺮﻓﺔ‬ Aim   Knowledge     Exchange   management  .  .  .  it  centers  on    ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬   ‫ﺍاﻝلﺍاﺕتﺹصﺍاﻝل‬ Philosophy   Contac7vity   the  use  of  space  or  spa7al     designs  to  facilitate   knowledge  exchange”   Bar   Ba   Meeting   M   Environment   E   Supporting   S   Socialization   S   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻣﺪرﺳﺔ اﻳﺮل اﳌﻜﺎﻧﻴﺔ‬ Earl’s  Spa7al  School   143   144   h9p://www.youtube.com/watch?v=QWlxzPe3NaA   h9p://www.youtube.com/watch?v=QWlxzPe3NaA   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     24                                                                          john@johngirard.net  
  • 25.   ‫ﻣﺪرﺳﺔ اﻳﺮل اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ Earl’s  Strategic  School   145   146    ‫ﺍاﻝلﻡمﺡحﻭوﺭر‬   ‫ﺍاﻝلﻉعﻕقﻝلﻱيﺓة‬ ‫« ﺗﻨﻈﺮ ﻹدارة اﳌﻌﺮﻓﺔ ﻛﺒﻌﺪ ﻟﻼﺳﺘﺮاﺗﻴﺠﻴﺔ‬ Focus   Mindset    “sees  knowledge  management    »‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬   as  a  dimension  of  compe77ve     ‫ﺍاﻝلﻩهﺩدﻑف‬   ‫ﺇإﻡمﻙكﺍاﻥنﺍاﺕت ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Aim   Knowledge     strategy”   Capabili7es     ‫ﺍاﻝلﻑفﻝلﺱسﻑفﺓة‬   ‫ﺍاﻝلﻭوﻉعﻱي‬ Philosophy   Consciousness     Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    0.2 ‫ﻫﻞ ﺗﻨﺠﺢ ﻓﻲ ﻋﺎﻟﻢ‬ Do  they  work  in  2.0  world?   147   148   ‫ﺍاﻟﺨﺮﺍاﺋﻂ‬ ‫ﺍاﻗﺘﺼﺎﺩدﻱي‬ Technocratic Economic ‫ﺍاﻟﻤﺪﺭرﺳﺔ‬ School ‫ﺍاﻟﻨﻈﺎﻡم‬ ‫ﺍاﻟﺨﺮﺍاﺋﻄﻲ‬ ‫ﺍاﻟﻬﮭﻨﺪﺳﻴﯿﺔ‬ ‫ﺍاﻟﺘﺠﺎﺭرﻱي‬ System Cartographic Engineering Commercial ‫ﺍاﻟﺼﻔﺔ‬ Attribute ‫ﺍاﻟﻤﺤﻮﺭر‬ ‫ﺍاﻟﺘﻘﻨﻴﯿﺔ‬ ‫ﺍاﻟﺨﺮﺍاﺋﻂ‬ ‫ﺍاﻟﻌﻤﻠﻴﯿﺎﺕت‬ ‫ﺍاﻟﺪﺧﻞ‬ Focus Technology Maps Processes Income ‫ﺍاﻟﻬﮭﺪﻑف‬ ‫ﻗﻮﺍاﻋﺪ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺃأﺩدﻟﺔ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺗﺪﻓﻖ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺃأﺻﻮﻝل ﺍاﻟﻤﻌﺮﻓﺔ‬ Knowledge Aim Knowledge bases Knowledge flows Knowledge assets ‫ﺍاﻟﻔﻠﺴﻔﺔ‬ ‫ﺍاﻹﺩدﻋﺎءﺍاﺕت‬ ‫ﺍاﻻﺗﺼﺎﻝل‬ ‫ﺍاﻹﻣﻜﺎﻧﺎﺕت‬ ‫ﺍاﻟﺘﺠﺎﺭرﺓة‬ directories Philosophy Codification Connectivity Capability Commercialization ‫ﺍاﻟﺴﻠﻮﻛﻲ‬ Behavioral ‫ﺍاﻟﻤﺪﺭرﺳﺔ‬ ‫ﻣﺆﺳﺴﻴﯿﺔ‬ ‫ﻣﻜﺎﻧﻴﯿﺔ‬ ‫ﺍاﺳﺘﺮﺍاﺗﻴﯿﺠﻴﯿﺔ‬ School ‫ﺍاﻟﺼﻔﺔ‬ Organizational Spatial Strategic ‫ﺍاﻟﻤﺤﻮﺭر‬ ‫ﺍاﻟﺸﺒﻜﺎﺕت‬ ‫ﺍاﻟﻤﻜﺎﻥن‬ ‫ﺍاﻟﻌﻘﻠﻴﯿﺔ‬ Attribute ‫ﺍاﻟﻬﮭﺪﻑف‬ ‫ﺟﻤﻊ ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺗﺒﺎﺩدﻝل ﺍاﻟﻤﻌﺮﻓﺔ‬ ‫ﺇإﻣﻜﺎﻧﺎﺕت ﺍاﻟﻤﻌﺮﻓﺔ‬ Focus Networks Space Mindset ‫ﺍاﻟﻔﻠﺴﻔﺔ‬ ‫ﺍاﻟﺘﻌﺎﻭوﻥن‬ ‫ﺍاﻻﺗﺼﺎﻝل‬ ‫ﺍاﻟﻮﻋﻲ‬ Knowledge Knowledge Aim Knowledge pooling exchange capabilities Philosophy Collaboration Contactivity Consciousness Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 7 CHAPTER 7 FUTURE TALES FUTURE TALES Well that didn’t actually happen, but . . . it Well that didn’t actually happen, but . . . it could have! could have! —Geena Davis, Actor and Raconteur —Geena Davis, Actor and Raconteur  iBooks Author  iBooks Authorwww.johngirard.net     25                                                                          john@johngirard.net  
  • 26. *DM,  IM,  KM‫  ﺍاﻝلﻉعﻝلﺍاﻕقﺍاﺕت ﺍاﻝلﻡمﺕتﺏبﺍاﺩدﻝلﺓة ﻝل‬ Interrela7onship  of  DM,  IM,  KM*   151   152   ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﺱسﺝجﻝلﺍاﺕت‬ Records ‫ﺍاﻝلﺫذﻙكﺍاء ﺍاﻝلﺹصﻥنﺍاﻉعﻱي‬ ‫ﻡمﺝجﺕتﻡمﻉعﺍاﺕت ﺍاﻝلﻡمﻡمﺍاﺭرﺱسﺓة‬ Artificial Communities ‫ﺩدﻡمﺝج‬ Data Management Intelligence of ‫ﺍاﻝلﺏبﺍاﻱيﺍاﻥنﺍاﺕت‬ Integration ‫ﺍاﻝلﺕتﺹصﻥنﻱيﻑفﺍاﺕت‬ Taxonomies Practice ‫ﺕتﺹصﻥنﻱيﻑف ﺍاﻝلﻡمﻭوﺽضﻭوﻉع‬ Subject ‫ﻡمﺡحﺩدﺩد ﻡمﻭوﺍاﻕقﻉع ﻭوﻱيﺏب‬ Expertise ‫ﻡمﺱسﺕتﻭوﺩدﻉع ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ Data Classification ‫ﺍاﻝلﻡمﻭوﺝجﻭوﺩدﺍاﺕت‬ Ontologies Locator Warehouse ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻭوﺙثﺍاﺉئﻕق‬ ‫ﺏبﻭوﺍاﺏبﺓة ﺍاﻝلﻡمﺅؤﺱسﺱسﺓة‬ ‫ﻡمﺭرﺍاﺝجﻉعﺓة ﻡمﺍا ﺏبﻉعﺩد ﺍاﺕتﺥخﺍاﺫذ ﺍاﻝلﺍاﺝجﺭرﺍاء‬ Document Enterprise After Management Portal Action Review ‫ﺍاﻝلﺏبﻭوﺍاﺏبﺓة ﺍاﻝلﺍاﻝلﻙكﺕتﺭرﻭوﻥنﻱيﺓة‬ Web ‫ﺇإﺩدﺍاﺭرﺓة ﻕقﺍاﻉعﺩدﺓة ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﺍاﺱسﺕتﻡمﺍاﺭرﺍاﺕت‬ Database Forms Portal Management Management Group Ware ‫ﺍاﻝلﺕتﻉعﺍاﻭوﻥن ﺍاﻝلﻅظﺍاﻩهﺭرﻱي‬ Virtual ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﺡحﺕتﻭوﻯى‬ Content Collaboration ‫ﻡمﺡحﺭرﻙك ﺍاﻝلﺏبﺡحﺙث‬ Management Search Engine ‫ﺭرﻭوﺍاﻱيﺓة ﺍاﻝلﻕقﺹصﺓة‬ Storytelling ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﺏبﻱيﺍاﻥنﺍاﺕت‬ ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت‬ ‫ﺇإﺩدﺍاﺭرﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬ Data Information Knowledge Management Management Management * Developed by Denise Charbonneau (TBS) and Dr. John Girard * Developed by Denise Charbonneau (TBS) and Dr. John Girard Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫اﻟﺒﻨّﺎء اﻟﻨﺤﺎت أو اﻟﻜﺜﺪراﺋﻲ؟‬ Stonecu9er  or  Cathedral  Builder?   153   154   John Constable. Salisbury Cathedral, from the Meadows. 1831. Oil on canvas. Private collection, on loan to the National Gallery, London, UK. John Constable. Salisbury Cathedral, from the Meadows. 1831. Oil on canvas. Private collection, on loan to the National Gallery, London, UK. Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺭرﻭوﺍاﻱيﺓة ﺍاﻝلﻕقﺹصﺓة ﻝلﺱسﺕتﻱيﻑف ﺩدﻱيﻥنﻱيﻥنﺝج‬ Storytelling  by  Steve  Denning   155   156     ITX#‫ )% ا‬I0(Š#‫ا‬ Purpose  of  Story     ‫ﺍاﻝلﻡمﻭوﻕقﻑف ﺍاﻝلﻡمﺙثﻱيﺭر‬   Sparking  ac7on     ‫ﺕتﻭوﺽضﻱيﺡح ﻡمﻥن ﺍاﻥنﺕت‬   Communica7ng  who  you  are     ‫ﻥنﻕقﻝل ﺍاﻝلﻕقﻱيﻡم‬   Transmiung  values     ‫ﺕتﻉعﺯزﻱيﺯز ﺍاﻝلﺕتﻉعﺍاﻭوﻥن‬   Fostering  collabora7on     ‫ﺕتﺭرﻭوﻱيﺽض ﺍاﻝلﺵشﺍاﺉئﻉعﺍاﺕت‬   Taming  the  grapevine     ‫ﻡمﺵشﺍاﺭرﻙكﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة‬   Sharing  knowledge     ‫ﻕقﻱيﺍاﺩدﺓة ﺍاﻝلﻥنﺍاﺱس ﻝلﻝلﻡمﻉعﺭرﻑفﺓة‬   Leading  people  into  the  future   www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     26                                                                          john@johngirard.net  
  • 27.    2004HBR‫ﻣﺎﻳﻮ‬ HBR  May  2004   157   158   ‫ﻓﻲ ﻳﻮﻧﻴﻮ 5991 زار ﻋﺎﻣﻞ ﻓﻲ ا1ﺎل اﻟﺼﺤﻲ ﻓﻲ ﺑﻠﺪة ﺻﻐﻴﺮ‬ In  June  of  1995,  a  health  worker  in  a   ‫ﻓﻲ زﻣﺒﺎﺑﻮاي اﳌﻮﻗﻊ اﳋﺎص ﲟﺮﻛﺰ اﻟﺴﻴﻄﺮة ﻋﻠﻰ اﻷﻣﺮاض و‬ Fny  town  in  Zambia  went  to  the  Web   ‫ﺣﺼﻞ ﻋﻠﻰ اﻹﺟﺎﺑﺔ ﻋﻦ ﺳﺆاﻟﻪ ﻋﻦ ﻋﻼج اﳌﻼرﻳﺎ. و ﺗﺬﻛﺮوا أن‬ site  of  the  Centers  for  Disease  Control   ‫ذﻟﻚ ﺣﺪث ﻓﻲ زﻣﺒﺎﺑﻮاي وﻫﻲ واﺣﺪة ﻣﻦ اﻓﻘﺮ اﻟﺪول ﻓﻲ‬ and  got  the  answer  to  a  quesFon  about   . ‫اﻟﻌﺎﻟﻢ ﻓﻲ ﻣﻜﺎن ﺑﺴﻴﻂ ﻳﺒﻌﺪ 006 ﻛﻴﻠﻮﻣﺘﺮ ﻋﻦ اﻟﻌﺎﺻﻤﺔ‬ the  treatment  for  malaria.  Remember   ‫و ﻟﻜﻦ اﻟﺸﻲء اﻟﺬي ﻳﻔﺎﺟﺌﻚ ﻓﻲ ﻫﺬه اﻟﺼﻮرة و ﻋﻠﻰ اﻷﻗﻞ‬ that  this  was  in  Zambia,  one  of  the   ‫ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ أﻧﻪ و ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﻣﻌﺮﻓﺘﻨﺎ ﻟﻠﻜﻴﻔﻴﺔ ﻓﻲ ﻛﻞ اﻟﺸﺆون‬ poorest  countries  in  the  world,  and  it   ‫اﳌﺘﻌﻠﻘﺔ ﺑﺎﻟﻔﻘﺮ ﻓﺈن اﳌﻌﺮﻓﺔ ﻏﻴﺮ ﻣﺘﻮﻓﺮة ﳌﻼﻳﻦ اﻟﻨﺎس اﻟﺬﻳﻦ ﻣﻦ‬ happened  in  a  Fny  place  600  kilometers   ‫اﳌﻤﻜﻦ أن ﻳﺴﺘﺨﺪﻣﻮﻫﺎ . و ﺗﺨﻴﻞ ﻟﻮ ﻛﺎﻧﺖ ﻛﺬﻟﻚ . ﻓﻜﺮ‬ from  the  capital  city.  But  the  most   . ‫ﻛﻴﻒ ﻛﺎن ﳝﻜﻦ أن ﺗﺼﺒﺢ اﳌﺆﺳﺴﺔ ﺑﺎﺗﺎﺣﺔ اﳌﻌﺮﻓﺔ‬ striking  thing  about  this  picture,  at  least     for  us,  is  that  the  World  Bank  isnt  in  it.   Despite  our  know-­‐how  on  all  kinds  of   poverty  related  issues,  that  knowledge   isn‘t  available  to  the  millions  of  people   who  could  use  It.  Imagine  if  it  were.   Think  what  an  organizaFon  we  could   become.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻛﺘﺎﺑﺔ اﳌﺴﺘﻘﺒﻞ‬ Wri7ng  the  Future   159   160     « ‫ﻧﺴﺘﻄﻴﻊ داﺋﻤﺎ ﻣﻌﺮﻓﺔ أﻛﺜﺮ ﳑﺎ ﻧﺨﺒﺮ ﺑﻪ و ﻧﺴﺘﻄﻴﻊ داﺋﻤﺎ أن ﻧﺨﺒﺮ ﻋﻦ اﻷﺷﻴﺎء أﻛﺜﺮ ﳑﺎ ﻧﺴﺘﻄﻴﻊ‬   Snowden’s  (2002:  3)  ‘we  can  always  know  more  than  we  can  tell,   3:2002) ‫ )ﺗﺪوﻳﻨﻬﺎ». ﺳﻨﻮدﻳﻦ‬ and  we  will  always  tell  more  than  we  can  write  down.’        : (3:2002) ‫وﻟﻜﻦ ﺳﻨﻮدﻳﻦ ﻳﻌﺘﻘﺪ‬ However,  Snowden  (2002:3)  suggests:    ‫أﺳﺘﻄﻴﻊ أن أﲢﺪث ﳋﻤﺲ دﻗﺎﺋﻖ و ﻟﻜﻦ أﺣﺘﺎج ﻷﺳﺒﻮﻋﲔ ﻷﺳﺘﻄﻴﻊ أن أﺟﻠﺲ و أﺳﺘﻐﺮق ﺳﺎﻋﺘﲔ‬   ‫ﻟﺘﺪوﻳﻦ ذﻟﻚ .إن ﻋﻤﻠﻴﺔ اﻟﺘﺪوﻳﻦ ﻫﻲ اﳌﻌﺮﻓﺔ اﳌﻨﻌﻜﺴﺔ و ﺗﺸﻤﻞ اﻹﺿﺎﻓﺔ و ﺣﺬف ﺑﻌﺾ اﻷﺷﻴﺎء ﻣﻦ‬   I  can  speak  in  five  minutes  what  it  will  otherwise  take  me  two   ‫اﻟﺘﺠﺮﺑﺔ اﳊﻘﻴﻘﻴﺔ أو اﻟﻔﻜﺮة اﻷﺻﻠﻴﺔ . و ﺗﻌﺪ اﳌﻌﺮﻓﺔ اﳌﻨﻌﻜﺴﺔ ذات ﻗﻴﻤﺔ ﻋﺎﻟﻴﺔ و ﻟﻜﻨﻬﺎ ﺗﺴﺘﻐﺮق‬ weeks  to  get  round  to  spend  a  couple  of  hours  wriFng  it  down.   ‫  .اﻟﻮﻗﺖ و ﺗﺘﻀﻤﻦ ﻓﻘﺪ اﻟﺴﻴﻄﺮة ﻋﻠﻰ اﺳﺘﺨﺪاﻣﻬﺎ ﻻﺣﻘﺎ‬ The  process  of  wriFng  something  down  is  reflecFve  knowledge;  it   involves  both  adding  and  taking  away  from  the  actual  experience   or  original  thought.  ReflecFve  knowledge  has  high  value,  but  is   Fme  consuming  and  involves  loss  of  control  over  its  subsequent   use.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫إرﺷﺎد اﻟﻘﺎدة اﳊﻜﻮﻣﻴﲔ ﻧﺤﻮ اﳌﺴﺘﻘﺒﻞ‬ Guiding  Government  Leaders  into  the  Future     161   162     ‫ﺕتﻍغﻱيﺭر ﻡمﺙثﻱيﺭر ﻑفﻱي ﻡمﺅؤﺱسﺱسﺓة‬   excite  change  in  a  very  large   ً‫ﺏبﻱيﺭرﻭوﻕقﺭرﺍاﻁطﻱيﺓة ﻙكﺏبﻱيﺭرﺓة ﺝجﺩدﺍا‬ bureaucra7c  organiza7on       ‫ﺥخﻡمﺱس ﺱسﻥنﻭوﺍاﺕت ﻡمﻥن ﺍاﻝلﻡمﺱسﺕتﻕقﺏبﻝل‬   Five  years  in  the  future     ‫ﺍاﻝلﺕتﻭوﺍاﺯزﻥن ﺏبﻱيﻥن ﺍاﻝلﻭوﺍاﻕقﻉع ﻭو ﺍاﻝلﺥخﻱيﺍاﻝل‬   Balance  of  real  and     imaginary   ‫ﻉعﻭوﺍاﻡمﻝل ﺍاﻝلﻥنﺝجﺍاﺡح ﺍاﻝلﻩهﺍاﻡمﺓة‬   Cri7cal  Success  Factors:     ‫ﺵشﻙكﻝل ﺍاﻝلﻕقﺹصﺓة‬   ‫ﻡمﺹصﺩدﻕق‬   Look  of  the  story     ‫  ﺩدﻉعﻡم ﺕتﻥنﻑفﻱيﺫذﻱي‬   Believable     Execu7ve  Support   For complete stories see: www.johngirard.net For complete stories see: www.johngirard.net Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     27                                                                          john@johngirard.net  
  • 28.   ‫ﻛﻠﻴﺔ اﻹرﺷﺎد ﻧﺤﻮ اﳌﺴﺘﻘﺒﻞ‬ Guiding  Faculty  into  the  Future     163   164     ‫ﺗﻐﻴﺮ ﻣﺜﻴﺮ ﻓﻲ ﺟﺎﻣﻌﺔ ﺻﻐﻴﺮة ﻓﻲ اﳌﻨﺘﺼﻒ‬   excite  change  in  a  small   ‫  اﻟﻐﺮﺑﻲ‬ mid-­‐west  university     ‫ ﻣﻘﺎﺑﻠﺔ ﻣﻮك ﻣﻊ اﻟﻌﻤﻴﺪ‬   Mock  interview  with  Dean     ‫  اﻟﺘﻮازن ﺑﲔ اﻟﻮاﻗﻊ و اﳋﻴﺎل‬   Balance  of  real  and   imaginary   : ‫ﻋﻮاﻣﻞ ﳒﺎح ﻣﻬﻤﺔ‬   Cri7cal  Success  Factors:     ‫ اﻟﻌﻤﻴﺪ اﳊﻘﻴﻘﻲ‬   ‫ اﻟﺼﺤﻴﻔﺔ اﻟﻮاﻗﻌﻴﺔ‬   Real  Dean     “ ‫  ” اﻷن ﻓﻬﻤﺖ‬   Realis7c  Journal     “Now  I  get  it”   For complete stories see: www.johngirard.net For complete stories see: www.johngirard.net Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   CHAPTER 8 CHAPTER 8 THE FUTURE THE FUTURE The best thing about the future is that it comes The best thing about the future is that it comes only one day at a time. only one day at a time. —Abraham Lincoln —Abraham Lincoln  iBooks Author  iBooks Author  ‫ﻫﻞ ﻧﺤﻦ ﻣﺴﺘﻌﺪون ؟‬ Are  You  Ready?   167   168   h9p://socialnomics.net/   h9p://socialnomics.net/   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     28                                                                          john@johngirard.net  
  • 29.  ‫ﻣﺎذا ﻧﻌﻤﻞ ؟‬ What  would  you  do?   169   170   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﺣﺪ اﳌﻌﺮﻓﺔ – اﻟﻬﺪف اﻟﻨﻬﺎﺋﻲ‬ The  Knowledge  Edge  –  The  Ul7mate  Goal   171   172   Kn   ‫ﻑفﺓة‬ o wl ‫ﻉعﺭر‬ ed ‫ﻝلﻡم‬ ge   ICA"#‫ا‬ Wisdom   ‫ﺍا‬  Ed ‫ﺡحﺩد‬ ge     =48#‫ا‬ Understanding      IN3,-‫ا‬ Knowledge   on 7   IN3,-‫ا‬ Knowledge   ea ‫ﺥخ‬ ‫ﻝلﻕق‬  Cr ge ‫ﺍا‬ ‫ﻝلﻡم‬ ed ‫ﻉعﺭر‬ wl   ‫ﻑفﺓة‬   ‫ا-,+*)(ت‬ InformaFon   o Kn   ‫(^(ت‬HQ#‫ا‬ Data   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻫﻞ ﺗﻌﺮف ﻋﻤﻼءك ؟‬ Do  you  know  your  customers?   173   174           ‫  )اﳌﻮﺿﺔ اﻻﺟﺘﻤﺎﻋﻴﺔ و اﻟﺘﻲ ﻳﺴﺘﺨﺪم‬  “A  social  trend  in  which   ‫ﻓﻴﻬﺎ اﻷﺷﺨﺎص اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻟﻠﺤﺼﻮل‬ people  use  technologies   ‫ﻋﻠﻰ ﻣﺎﻳﺤﺘﺎﺟﻮﻧﻪ ﻣﻦ ﺑﻌﻀﻬﻢ اﻟﺒﻌﺾ‬ to  get  the  things  they   ‫ﺑﺪﻻً ﻣﻦ اﻟﻄﺮﻳﻘﺔ اﻟﺘﻘﻠﻴﺪﻳﺔ ﻓﻲ اﻟﺮﺟﻮع‬ need  from  each  other,     (‫ﻟﻠﻤﺆﺳﺴﺎت أو اﻟﺸﺮﻛﺎت‬ rather  than  from   tradi7onal  ins7tu7ons   like  corpora7ons.”   groundswell.forrester.com   groundswell.forrester.com   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     29                                                                          john@johngirard.net  
  • 30. ‫ﺳﻠﻢ اﻟﺘﻜﻨﻮﺟﺮاﻓﻴﻚ اﻻﺟﺘﻤﺎﻋﻲ  ‬ ‫  ‪The  Social  Technographics™  Ladder‬‬ ‫  571‬ ‫  671‬ ‫ﺍاﻝلﻡمﺏبﺕتﻙكﺭرﻭوﻥن   ‬ ‫ﺍاﻝلﻡمﺏبﺕتﻙكﺭرﻭوﻥن ﻱيﻕقﻭوﻡمﻭوﻥن ﺏبﻉعﻡمﻝل‬ ‫  ‪Creators‬‬ ‫  ‪Creators  make  social  content‬‬ ‫ﺍاﻝلﻡمﺡحﺕتﻭوﻯى ﺍاﻝلﺍاﺝجﺕتﻡمﺍاﻉعﻱي ﻭو ﻱيﺩدﻭوﻥنﻭوﻥن‬ ‫  ‪go.  They  write  blogs  or  upload‬‬ ‫ﺍاﻝلﻥنﺍاﻕقﺩدﻭوﻥن ﻱيﺱسﺕتﺝجﻱيﺏبﻭوﻥن ﻝلﻝلﻡمﺡحﺕتﻭوﻯى‬ ‫ﺍاﻝلﺹصﻑفﺡحﺍاﺕت ﺃأﻭو ﻱيﺡحﻡمّﻝلﻭوﻥن ﺍاﻝلﻑفﻱيﺩدﻱيﻭو‬ ‫  ‪Cri%cs  respond  to  content  from‬‬ ‫  .‪video,  music,  or  text‬‬ ‫ﻡمﻥن ﻕقﺏبﻝل ﺍاﻝلﺍاﺥخﺭرﻱيﻥن ﻭو ﻱيﻥنﺵشﺭرﻭوﻥن ﺍاﻝلﺃأﺭرﺍاء‬ ‫ﺍاﻝلﻥنﺍاﻕقﺩدﻭوﻥن   ‬ ‫ﻭو ﺍاﻝلﻡمﻭوﺱسﻱيﻕقﻯى ﻭو ﺍاﻝلﻥنﺹصﻭوﺹص  ‬ ‫  ,‪others.  They  post  reviews‬‬ ‫  ‪Cri%cs‬‬ ‫ﻭو ﺍاﻝلﺕتﻉعﻝلﻱيﻕقﺍاﺕت ﻉعﻝلﻯى ﺍاﻝلﻡمﺩدﻭوﻥنﺍاﺕت ﻭو‬ ‫  ‪comment  on  blogs,  par7cipate‬‬ ‫ﻱيﺵشﺍاﺭرﻙكﻭوﻥن ﻑفﻱي ‪WIKI‬ﺍاﻝلﻡمﻥنﻥنﺕتﺩدﻱيﺍاﺕت ﻭو‬ ‫ﺍاﻝلﺝجﺍاﻡمﻉعﻭوﻥن ﻱيﻥنﻅظﻡمﻭوﻥن ﺍاﻝلﻡمﺡحﺕتﻭوﻯى ﻡمﻥن‬ ‫  .‪in  forums,  and  edit  wiki  ar7cles‬‬ ‫  ‪Collectors  organize  content  for‬‬ ‫ﻱيﺡحﺭرﺭرﻭوﻥن ﺹصﻑفﺡحﺍاﺕت ﺍاﻝل  ‬ ‫ﺍاﻝلﺝجﺍاﻡمﻉعﻭوﻥن   ‬ ‫ﺃأﺝجﻝلﻩهﻡم‬ ‫  ‪Collectors‬‬ ‫  ‪themselves  or  others  using  RSS‬‬ ‫ﻭوﻡمﻥن ﺃأﺝجﻝل ﺍاﻝلﺍاﺥخﺭرﻱيﻥن ﻡمﺱسﺕتﺥخﺩدﻡمﻱيﻥن‬ ‫  ‪feeds,  tags,  and  vo7ng  sites  like‬‬ ‫ﺍاﻝلﺕتﻉعﻝلﻱيﻕق ﻭو ﻡمﻭوﺍاﻕقﻉع ﺍاﻝلﺕتﺹصﻭوﻱيﺕت‬ ‫  ‪Digg.com‬‬ ‫ﺍاﻝلﻡمﺏبﺕتﺩدﺅؤﻭوﻥن ﻱيﺱسﺕتﺥخﺩدﻡمﻭوﻥن ﺵشﺏبﻙكﺍاﺕت‬ ‫ﻡمﺙثﻝل‬ ‫  ‪Joiners  connect  in  social‬‬ ‫ﺍاﻝلﺕتﻭوﺍاﺹصﻝل ﺍاﻝلﺍاﺝجﺕتﻡمﺍاﻉعﻱي ﻡمﺙثﻝل ﺍاﻝلﻑفﻱيﺱس‬ ‫ﺍاﻝلﻡمﺏبﺕتﺩدﺅؤﻭوﻥن   ‬ ‫  ‪networks  like  MySpace  and‬‬ ‫  ‪Joiners‬‬ ‫‪Digg.com‬‬ ‫ﺏبﻭوﻙك ﻭو ﻡمﺍاﻱي ﺱسﺏبﻱيﺱس  ‬ ‫  ﻭو ﻡمﺍاﻱيﺯزﻭوﺩدﻩهﻡم ﺏبﻩه ﺍاﻝل‪RSS‬‬ ‫  ‪Facebook‬‬ ‫ﺍاﻝلﻡمﺵشﺍاﻩهﺩدﻭوﻥن ﻱيﺱسﺕتﺥخﺩدﻡمﻭوﻥن ﺍاﻝلﻡمﺡحﺕتﻭوﻯى‬ ‫  ‪Spectators  consume  social‬‬ ‫ﺍاﻝلﻡمﺵشﺍاﻩهﺩدﻭوﻥن   ‬ ‫ﺍاﻝلﺍاﺝجﺕتﻡمﺍاﻉعﻱي ﻡمﻥن ﺍاﻝلﻡمﺩدﻭوﻥنﺍاﺕت ﻭو‬ ‫  ‪Spectators‬‬ ‫‐­-‪content  including  blogs,  user‬‬ ‫ﺍاﻝلﻑفﻱيﺩدﻱيﻭو ﺍاﻝلﺥخﺍاﺹص ﺏبﺍاﻝلﻡمﺱسﺕتﺥخﺩدﻡمﻱيﻥن ﻭو‬ ‫  ,‪generated  video,  podcasts‬‬ ‫ﺍاﻝلﻍغﻱيﺭر ﻥنﺍاﺵشﻁطﻱيﻥن ﻝلﺍا ﻱيﺏبﺕتﻙكﺭرﻭوﻥن ﻭو ﻝلﺍا‬ ‫ﻡمﺍا ﻱيﻥنﺵشﺭر ﻭو ﺍاﻝلﻡمﻥنﺕتﺩدﻱيﺍاﺕت ﻭو ﺍاﻝلﺃأﺭرﺍاء   ‬ ‫  ‪Inac%ves  neither  create  nor‬‬ ‫  ‪forums,  or  reviews‬‬ ‫ﻱيﺱسﺕتﺥخﺩدﻡمﻭوﻥن ﺍاﻝلﻡمﺡحﺕتﻭوﻯى ﺍاﻝلﺍاﺝجﺕتﻡمﺍاﻉعﻱي‬ ‫ﻍغﻱيﺭر ﺍاﻝلﻥنﺍاﺵشﻁطﻱيﻥن   ‬ ‫  ‪consume  social  content  of  any‬‬ ‫  ‪Inac%ves‬‬ ‫ﺏبﺃأﻱي ﺵشﻙكﻝل   ‬ ‫  ‪kind‬‬ ‫  .‪Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D‬‬ ‫  .‪Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D‬‬ ‫  ™‪The  Social  Technographics‬‬ ‫ﺳﻠﻢ اﻟﺘﻜﻨﻮﺟﺮاﻓﻴﻚ اﻻﺟﺘﻤﺎﻋﻲ  ‬ ‫ا090‪WY‬ن ا‪W5/BH%X‬ن   ‬ ‫  ‪US  Adults‬‬ ‫  ‪Ladder‬‬ ‫  771‬ ‫  871‬ ‫  7002‬ ‫  0102‬ ‫  +55  ‪US  18-­‐24   US  35-­‐44   US‬‬ ‫  7002‬ ‫  0102‬ ‫  ‪Creators‬‬ ‫  42‐­-81  ‪US‬‬ ‫  44‐­-53  ‪US‬‬ ‫  +55  ‪US‬‬ ‫ﺍاﻝلﻡمﺏبﺕتﻙكﺭرﻭوﻥن   ‬ ‫  %81‬ ‫  %42‬ ‫  %64‬ ‫  %32‬ ‫  %21‬ ‫  %81‬ ‫  %42‬ ‫  %64‬ ‫  %32‬ ‫  %21‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﻥنﺍاﻕقﺩدﻭوﻥن   ‬ ‫  ‪Cri%cs‬‬ ‫  %52‬ ‫  %73‬ ‫  %05‬ ‫  %43‬ ‫  %82‬ ‫  %52‬ ‫  %73‬ ‫  %05‬ ‫  %43‬ ‫  %82‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  %21‬ ‫  %12‬ ‫ﺍاﻝلﺝجﺍاﻡمﻉعﻭوﻥن   ‬ ‫  %83‬ ‫  %02‬ ‫  %21‬ ‫  %21‬ ‫  %12‬ ‫  ‪Collectors‬‬ ‫  %83‬ ‫  %02‬ ‫  %21‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﻡمﺏبﺕتﺩدﺅؤﻭوﻥن   ‬ ‫  ‪Joiners‬‬ ‫  %52‬ ‫  %15‬ ‫  %58‬ ‫  %45‬ ‫  %62‬ ‫  %52‬ ‫  %15‬ ‫  %58‬ ‫  %45‬ ‫  %62‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﻡمﺵشﺍاﻩهﺩدﻭوﻥن   ‬ ‫  ‪Spectators‬‬ ‫  %84‬ ‫  %37‬ ‫  %98‬ ‫  %37‬ ‫  %46‬ ‫  %84‬ ‫  %37‬ ‫  %98‬ ‫  %37‬ ‫  %46‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﻍغﻱيﺭر ﺍاﻝلﻥنﺍاﺵشﻁطﻱيﻥن   ‬ ‫  ‪Inac%ves‬‬ ‫  %44‬ ‫  %81‬ ‫  %3‬ ‫  %71‬ ‫  %03‬ ‫  %44‬ ‫  %81‬ ‫  %3‬ ‫  %71‬ ‫  %03‬ ‫  .‪Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D‬‬ ‫  .‪Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D‬‬ ‫ﺳﻠﻢ اﻟﺘﻜﻨﻮﺟﺮاﻓﻴﻚ اﻻﺟﺘﻤﺎﻋﻲ   ‬ ‫  ‪The  Social  Technographics™  Ladder‬‬ ‫ا090‪WY‬ن ا‪HJ6M‬ا05‪W‬ن   ‬ ‫  971‬ ‫  ‪Australian  Adults‬‬ ‫  081‬ ‫  7002‬ ‫  9002‬ ‫  +55  ‪Aus  18-­‐24   Aus  35-­‐44   Aus‬‬ ‫  7002‬ ‫  9002‬ ‫  ‪Creators‬‬ ‫  +55  ‪Aus  18-­‐24   Aus  35-­‐44   Aus‬‬ ‫ﺍاﻝلﻡمﺏبﺕتﻙكﺭرﻭوﻥن   ‬ ‫  %11‬ ‫  %32‬ ‫  %43‬ ‫  %02‬ ‫  %41‬ ‫  %11‬ ‫  %32‬ ‫  %43‬ ‫  %02‬ ‫  %41‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﻥنﺍاﻕقﺩدﻭوﻥن  ‬ ‫  ‪Cri%cs‬‬ ‫  %32‬ ‫  %13‬ ‫  %83‬ ‫  %82‬ ‫  %32‬ ‫  %32‬ ‫  %13‬ ‫  %83‬ ‫  %82‬ ‫  %32‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﺝجﺍاﻡمﻉعﻭوﻥن  ‬ ‫  ‪Collectors‬‬ ‫  %5‬ ‫  %41‬ ‫  %02‬ ‫  %31‬ ‫  %6‬ ‫  %5‬ ‫  %41‬ ‫  %02‬ ‫  %31‬ ‫  %6‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﻡمﺏبﺕتﺩدﺅؤﻥن   ‬ ‫  ‪Joiners‬‬ ‫  %41‬ ‫  %05‬ ‫  %47‬ ‫  %64‬ ‫  %92‬ ‫  %41‬ ‫  %05‬ ‫  %47‬ ‫  %64‬ ‫  %92‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﺍاﻝلﻡمﺵشﺍاﻩهﺩدﻭوﻥن  ‬ ‫  ‪Spectators‬‬ ‫  %83‬ ‫  %46‬ ‫  %28‬ ‫  %36‬ ‫  %74‬ ‫  %83‬ ‫  %46‬ ‫  %28‬ ‫  %36‬ ‫  %74‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫  ‬ ‫ﻍغﻱيﺭر ﺍاﻝلﻥنﺍاﺵشﻁطﻱيﻥن   ‬ ‫  ‪Inac%ves‬‬ ‫  %65‬ ‫  %22‬ ‫  %5‬ ‫  %32‬ ‫  %83‬ ‫  %65‬ ‫  %22‬ ‫  %5‬ ‫  %32‬ ‫  %83‬ ‫  .‪Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D‬‬ ‫  .‪Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D‬‬‫‪www.johngirard.net‬‬ ‫  ‬ ‫  ‬ ‫03‬‫  ‬ ‫  ‪                                                                        john@johngirard.net‬‬
  • 31.   ‫ﺳﻠﻢ اﻟﺘﻜﻨﻮﺟﺮاﻓﻴﻚ اﻻﺟﺘﻤﺎﻋﻲ‬ The  Social  Technographics™  Ladder     ‫ن‬WB‫ر‬W/0‫ن ا‬WY090‫ا‬ 181     ‫ن‬W5$(50‫ن ا‬WY090‫ا‬ South  Korea  Adults   182   Japanese  Adults   2007   2009   2007   2009   2007   2009   Creators   2007   2009   38%   49%   ‫ﺍاﻝلﻡمﺏبﺕتﻙكﺭر‬   ‫ﻭوﻥن‬ 22%   34%   38%   49%   22%   34%                                     ‫ﺍاﻝلﻥنﺍاﻕقﺩدﻭوﻥن‬ Cri%cs   27%   46%   36%   30%   27%   46%   36%   30%                                     ‫ﺍاﻝلﺝجﺍاﻡمﻉعﻭوﻥن‬ Collectors   14%   19%   6%   11%   14%   19%   6%   11%                                   Joiners   41%   48%     ‫ﺍاﻝلﻡمﺏبﺕتﺩدﺉئﻭوﻥن‬ 22%   26%   41%   48%   22%   26%                                     ‫ﺍاﻝلﻡمﺵشﺍاﻩهﺩدﻭوﻥن‬ Spectators   39%   76%   70%   69%   39%   76%   70%   69%                                     ‫ﻍغﻱيﺭر ﺍاﻝلﻥنﺍاﺵشﻁطﻱيﻥن‬ Inac%ves   36%   9%   26%   23%   36%   9%   26%   23%   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Global  Top  Internet  Sites  (Reach)   h9p://www.alexa.com/topsites/   183   184   1.  Google      48%   1.  Facebook   2.  Facebook  43%   2.  YouTube   3.  YouTube    30%   3.  Google.com.qa   4.  Yahoo!    20%   4.  Google   5.  Baidu    13%   5.  Yahoo!   6.  Wikipedia  12%   6.  Live   7.  Live        9%   7.  Blogspot   8.  Twi9er        8%   8.  Wikipedia   9.  QQ          8%   9.  Twi9er   10.  Amazon        6%   10.  Qatar  Living   http://www.globalwebindex.net   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Youtube  ‫  ﻗﻮة ال‬ The  Power  of  YouTube   185   186   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     31                                                                          john@johngirard.net  
  • 32. Why                                                      Ma9ers   According  to  Facebook   187   188     692,000  Facebook  users  live   in  Qatar  (age  18  or  older)   >600  million     3,121,160  Facebook  users   >  1  billion   >  552  million   ac7ve  mobile   live  in  UAE  (18+)     ac7ve  users   login  daily     users     806,660  Facebook  users  live   in  Kuwait  (18+)   Personal  or     81%  of  users     5,246,880  Facebook  users   Organiza7onal   70  languages   live  in  KSA  (18+)   outside  USA/   available     Canada     2,015,300  Facebook  users   live  in  Jordan  (18+)   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   New  Technology     ‫اﻟﺘﻘﻨﻴﺔ اﳊﺪﻳﺜﺔ‬ 189   190   The Newest always is Best … .... ‫اﻷﺣﺪث داﺋﻤﺎ أﻓﻀﻞ‬ Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﺼﺤﻴﺤﺔ‬ The  Right  Technology   191   192   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     32                                                                          john@johngirard.net  
  • 33.   ‫ﺧﻄﺔ ﺗﻨﻔﻴﺬﻳﺔ ﻟﻠﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ‬ Social  Media  Ac7on  Plan   193   194    ‫ﺗﻌﻠﻢ‬ Learn    ‫  اﺳﺘﻤﻊ‬ Listen    ‫ﻣﺎرس‬ Lead    ‫اﻟﻘﻴﺎدة‬ Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   150000 ‫ﺕتﻕقﻭوﻡم ﻭوﻱيﻙكﺍاﺏبﻱيﺩدﻱيﺍا ﻉعﻝلﻯى ﻡمﺝجﺕتﻡمﻉع ﻉعﺍاﻝلﻡمﻱي ﻱيﺕتﺃأﻝلﻑف ﻡمﻥن ﺍاﻙكﺙثﺭر ﻡمﻥن‬ Wikipedia  is  driven  by  a  global  community  of  more  than  150,000  volunteers—all   ‫ﻡمﺕتﻁطﻭوﻉع ﻱيﻩهﺕتﻡمﻭوﻥن ﺝجﻡمﻱيﻉعﺍا ﺏبﻡمﺵشﺍاﺭرﻙكﺓة ﺍاﻝلﻡمﻉعﺭرﻑفﺓة ﺏبﺵشﻙكﻝل ﺡحﺭر . ﻭوﻑفﻱي ﺥخﻝلﺍاﻝل ﻡمﺍا ﻱيﻕقﺍاﺭرﺏب ﺍاﻝلﺙثﻡمﺍاﻥنﻱيﺓة ﺱسﻥنﻭوﺍاﺕت‬ dedicated  to  sharing  knowledge  freely.  Over  almost  eight  years,  these  volunteers  have   275 ‫ﺱسﺍاﻩهﻡم ﻩهﺅؤﻝلﺍاء ﺍاﻝلﻡمﺕتﻁطﻭوﻉعﻭوﻥن ﺏبﺃأﻙكﺙثﺭر ﻡمﻥن 11 ﻡمﻝلﻱيﻭوﻥن ﻡمﻕقﺍاﻝل ﺏب 562 ﻝلﻍغﺓة ﻡمﺥخﺕتﻝلﻑفﺓة . ﻭو ﺍاﻙكﺙثﺭر ﻡمﻥن‬ contributed  more  than  11  million  ar7cles  in  265  languages.  More  than  275  million   ‫ﻡمﻝلﻱيﻭوﻥن ﺵشﺥخﺹص ﻱيﺯزﻭوﺭرﻭوﻥن ﻡمﻭوﻕقﻉعﻥنﺍا ﻙكﻝل ﺵشﻩهﺭر ﻝلﻝلﻭوﺹصﻭوﻝل ﻝلﻝلﻡمﻉعﻝلﻭوﻡمﺍاﺕت ﺏبﻝلﺍا ﺩدﻑفﻉع ﻡمﻕقﺍاﺏبﻝل ﻡمﺍاﺩدﻱي ﻭو ﺏبﻝلﺍا‬ people  come  to  our  website  every  month  to  access  informa7on,  free  of  charge  and     . ‫ﻡمﺵشﺍاﻩهﺩدﺓة ﺇإﻉعﻝلﺍاﻥنﺍاﺕت‬ free  of  adver7sing.     195   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   196   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Crowdsourcing   ‫  اﻷﺧﺬ ﺑﻌﲔ اﻻﻋﺘﺒﺎر ال‬ Consider  Crowdsourcing   197   198    Crowdsourcing  is  the  act   ‫    إن‬Crowdsourcing ‫ﻫﻮ ﻋﻤﻠﻴﺔ‬ of  taking  a  job  tradi7onally   ‫ﺗﻮزﻳﻊ ﻋﻤﻞ ﻣﺼﻤﻢ ﻟﻴﻨﻔﺬ ﺗﻘﻠﻴﺪﻳﺎ ﻣﻦ‬ performed  by  a   ( ‫ﻗﺒﻞ ﻋﻤﻴﻞ واﺣﺪ ) ﻓﻲ اﻟﻌﺎدة ﻣﻮﻇﻒ‬ designated  agent  (usually   ‫ﻟﻌﺪد ﻏﻴﺮ ﻣﺤﺪد ﻣﻦ اﻷﺷﺨﺎص و ﺗﻜﻮن‬ an  employee)  and   ‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻟﻨﺎس ﻋﻤﻮﻣﺎ ﻋﻠﻰ ﺷﻜﻞ‬ outsourcing  it  to  an    . ‫اﺗﺼﺎل ﻣﻔﺘﻮح‬ undefined,  generally  large   group  of  people  in  the   form  of  an  open  call.     http://www.youtube.com/watch?v=TCM7w11Ultk http://www.youtube.com/watch?v=TCM7w11Ultk Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     33                                                                          john@johngirard.net  
  • 34. Crowdsourcing   Crowdsourcing   199   200   http://www.youtube.com/watch?v=TCM7w11Ultk http://www.youtube.com/watch?v=TCM7w11Ultk Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.     ‫ﻟﻌﺒﺔ اﻷﺟﻴﺎل‬ The  Genera7on  Game   201   202   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫اﶈﻠﻴﻮن اﻟﺮﻗﻤﻴﻮن أو اﳌﻐﺘﺮﺑﻮن اﻟﺮﻗﻤﻴﻮن ؟‬ Digital  Na7ve  or  Digital  Immigrant?   203   204   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     34                                                                          john@johngirard.net  
  • 35. Z‫  اﳉﻴﻞ‬ Genera7on  Z   205   206    ‫,!ون #4= ؟‬YJ) %"^ BR Are  we  ready  for  them?   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   The  Problem     ‫اﳌﺸﻜﻠﺔ‬ 209   210   h9p://www.youtube.com/watch?v=cF39VQXEpjk   h9p://www.youtube.com/watch?v=cF39VQXEpjk   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     35                                                                          john@johngirard.net  
  • 36.   ‫ﻫﻞ ﺑﺈﻣﻜﺎن اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻻﺟﺘﻤﺎﻋﻴﺔ ﺣﻞ اﳌﺸﻜﻠﺔ‬ Can  social  technology  solve  the  problem?   211   212   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.    ‫ﻧﻈﺮﻳﺔ ﺟﺪﻳﺪة ﻓﻲ اﻟﻠﻘﺎءات‬ A  New  Approach  to  Mee7ngs   213   214   h9p://www.youtube.com/watch?v=6FAsZ4J8O70   h9p://www.youtube.com/watch?v=6FAsZ4J8O70   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   www.km-­‐me.com   215   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.  www.johngirard.net     36                                                                          john@johngirard.net