Social media for small businesses: getting started
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Social media for small businesses: getting started

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A guide to getting your small business started with social media, presented by Pete Wilson at Sage World 2010

A guide to getting your small business started with social media, presented by Pete Wilson at Sage World 2010

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Social media for small businesses: getting started Social media for small businesses: getting started Presentation Transcript

  • Social Media – where to start?
    • Pete Wilson, Digital Strategy Manager, Sage UK
    Bonjour pwils10! Now you know how to greet people in French!
  • Social Media – What is it?
    • Social = sharing
    • Media = content
    • “ Social media is the most visible way to demonstrate your companies credibility to the type of customer you wish to attract’
    • Penny Powers, Founder of Ecademy
  • Social Media – What is it?
    • Online communities of like minded folk linked through technology
  • Social Media insight
    • Sometimes small is beautiful
  • Social Media – What is it?
    • It’s reputation
    • How big is the gap?
    • Monitoring social media can help
  • Social Media insight
    • Social media has created new measures of trust
    • We are all being judged by these
  • Social Media – What is it?
    • Free but it’s not without cost
    • It requires an investment of time
    • It is a long term commitment
    • “ Social media is content hungry. Encouraging people to get involved and showing them the value of their contribution is vital to maintaining momentum.”
    • Cath Sheldon, Digital PR Specialist Sage
  • Social Media – What is it?
    • A traffic driver to your site
    • A boost to your visibility
    • An online equivalent of attending trade events
    • “ The link between social media & SEO is proven. Sites, such as Yelp &Trusted Places demonstrate the power of user reviews.”
    • Dan Horsford, Digital Media Strategist, PHD
  • Social Media insight
    • Social Media activity can start with your site
    • ‘ Share’ tools can spread the word
    • User reviews add trustworthy content
    • RSS feeds can push content out for you
  • Social Media – What is it?
    • Tangible demonstration of your expertise
    • The start of building a trusted business
    • “ Social media has always been about the individual and SMEs are typically run by individuals. By building the individual’s reputation the companies brand is built.”
    • Paul Mead, MD, VCCP Search
  • Social Media – What is it?
    • A customer support channel
    • An early warning system
    • But sets an expectation amongst users
    • If you are listening to me you will act on what I say.
  • Social Media insight
    • Be prepared for really honest feedback
    • How you react speaks volumes about who you are
    • On the information superhighway bad news never dies
  • Social Media – Getting started
    • Are the basics of digital marketing in place?
    • This is the stuff that will make money now
  • Social Media insight
    • You need an end destination for social media to deliver value
    • A site or blog that converts interest into action
    • Twitter is not the end game
  • Social Media – Getting started
    • Set goals & measures
  • Social Media insight
    • Social media is so new that there are no rules about what or how to measure
    • But starting by listening to what is being said about your industry and your company is a good starting point
  • Social Media – Getting started
    • Eavesdrop
  • Social Media – Getting started
    • Define your online personality
  • Social Media – Getting started
    • Based on your eavesdropping get a little more active
  • Social Media – Getting started
    • Develop a content strategy
    • What - audience needs?
    • What - subjects and formats?
    • When - sustainable frequency?
    • How - measure?
  • Social Media – Getting started
    • Reactive to proactive
  • Social Media insight
    • As you bring other people into the activity you will need guidelines
    • What we say, how we say it
    • Exit strategy
    • How we distribute comments internally
  • Social Media – Getting started
    • OMG . MBL IS TH FTR OF SCL MD
    • Mobile is social
    • Location based apps can prompt trial
    • Barcodes are beautifully trackable
    • Again technology (smartphones) make this possible
  • Social Media – Getting started ‘ People overestimate the impact of new technology in 2 years and underestimate the impact of new technology in 10’ Bill Gates
  • Social Media – Useful links Join these www.ecademy.com www.linkedin.com http://www.facebook.com/help/?page=721#!/ pages/create.php http ://twitter.com / Use these http://hootsuite.com / www.blogger.com/start www.google.com/alerts www.backtype.com Read these http://mashable.com / http://econsultancy.com / http:// en.wikipedia.org/wiki/List_of_social_networking_websites