Sage e-Marketing and CRM

CRM + E-marketing = Targeted Results
Why E-marketing and CRM are more effective when used together

Dan Ogdon
VP of Marketing
Swiftpage
Duncan Wood
CRM Product Manager
Sage UK
Who?

Overview
CRM at its core
E-marketing at its core
Why E-marketing needs CRM?
Why CRM needs E-marketing?
Why integrated E-marketing is a better experience?

CRM at its coreRelationships
CRM at its core is a device to assist companies with insight into how they relate to their customers

CRM at its coreInsight
CRM is not contact management
CRM delivers deep insight into each relationship as it pertains to the overall business

CRM at its coreBusiness Process
CRM points the user in the right direction allowing them to focus on their business

E-Marketing at its coreReach
Develop and nurture relationships

E-Marketing at its coreGrow
Create new relationships
Develop deeper knowledge of existing relationship

E-Marketing at its coreQualify
Allow profitable relationships to surface

E-Marketing at its coreAutomate
Set it and forget it

Why E-Marketing needs CRMMore than Contact information
The message can only be as good as the data allows it to be.

Why E-Marketing needs CRMRelevancy – Highly targetable
Batch and blast marketing doesn’t work
With insight comes focus – focused messaging, focused target group

Why E-Marketing needs CRMRich Personalisation
Merge database information to make it feel completely tailored to the recipient

Why E-Marketing needs CRMSuccess measurement
CRM is more than contact management – e-marketing adds to the overall story told within CRM

Why E-Marketing needs CRMData access
Sage’s CRM applications are integrated into Sage’s ERP and Accounting Products – more data more relevancy

Why CRM needs E-MarketingData is Data until you do something with it
Give the user a reason to think..
“So if I enter this.. Then what happens?”
Suddenly they see the benefit of “accurate and timely data”

Why CRM needs E-MarketingFull Circle Automation
CRM is static unless it is fed and driven by information
CRM pushes information to e-marketing and e-marketing feeds data into CRM to make it more intelligent

Why CRM needs E-MarketingMarketing drives Sales Engagement
E-marketing results inform the Sales about the customer
If the next step is to call a hot prospect as a result of E-Marketing marketing messages then Sales are happy

Why CRM needs E-MarketingData Freshness
Opt out
Correct bad information
Product interest - surveys

Why Integrated is BetterData is in One Place
Don’t have 2 systems

Why Integrated is BetterAutomation
Data drives Marketing activities
As the data in the CRM changes, so does a target group
As E-Marketing interaction occurs - CRM is informed

Why Integrated is BetterThe data is the data
No sync time
Enables a quick response – change your message on the fly

Why Integrated is BetterResults alter the Sales Experience
E-marketing activity feeds sales automation activity which feeds E-marketing activity
Cycle continues to qualify and ultimately close
More informed
More efficient
More confident

Why Integrated is BetterHistory
Put the R back in CRM
Its about Relationships..
E-Marketing is part of that

Why Integrated is BetterIt’s where you live..
What happened lives where you live
CRM

Question and Answer

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Sage e-Marketing and CRM

by Sageukofficial on Mar 16, 2011

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Sage e-Marketing and CRM — Presentation Transcript