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Sage e-Marketing and CRM

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CRM and eMarketing- the …

CRM and eMarketing- the
Targeted Marketing Dream to
Create More Qualified Leads...

Published in: Education

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Transcript

  • 1. CRM + E-marketing = Targeted Results
    Why E-marketing and CRM are more effective when used together
  • 2. Dan Ogdon
    VP of Marketing
    Swiftpage
    Duncan Wood
    CRM Product Manager
    Sage UK
    Who?
  • 3. Overview
    CRM at its core
    E-marketing at its core
    Why E-marketing needs CRM?
    Why CRM needs E-marketing?
    Why integrated E-marketing is a better experience?
  • 4. CRM at its coreRelationships
    CRM at its core is a device to assist companies with insight into how they relate to their customers
  • 5. CRM at its coreInsight
    CRM is not contact management
    CRM delivers deep insight into each relationship as it pertains to the overall business
  • 6. CRM at its coreBusiness Process
    CRM points the user in the right direction allowing them to focus on their business
  • 7. E-Marketing at its coreReach
    • Develop and nurture relationships
  • E-Marketing at its coreGrow
    Create new relationships
    Develop deeper knowledge of existing relationship
  • 8. E-Marketing at its coreQualify
    • Allow profitable relationships to surface
  • E-Marketing at its coreAutomate
    • Set it and forget it
  • Why E-Marketing needs CRMMore than Contact information
    • The message can only be as good as the data allows it to be.
  • Why E-Marketing needs CRMRelevancy – Highly targetable
    Batch and blast marketing doesn’t work
    With insight comes focus – focused messaging, focused target group
  • 9. Why E-Marketing needs CRMRich Personalisation
    Merge database information to make it feel completely tailored to the recipient
  • 10. Why E-Marketing needs CRMSuccess measurement
    CRM is more than contact management – e-marketing adds to the overall story told within CRM
  • 11. Why E-Marketing needs CRMData access
    Sage’s CRM applications are integrated into Sage’s ERP and Accounting Products – more data more relevancy
  • 12. Why CRM needs E-MarketingData is Data until you do something with it
    Give the user a reason to think..
    “So if I enter this.. Then what happens?”
    Suddenly they see the benefit of “accurate and timely data”
  • 13. Why CRM needs E-MarketingFull Circle Automation
    CRM is static unless it is fed and driven by information
    CRM pushes information to e-marketing and e-marketing feeds data into CRM to make it more intelligent
  • 14. Why CRM needs E-MarketingMarketing drives Sales Engagement
    E-marketing results inform the Sales about the customer
    If the next step is to call a hot prospect as a result of E-Marketing marketing messages then Sales are happy
  • 15. Why CRM needs E-MarketingData Freshness
    Opt out
    Correct bad information
    Product interest - surveys
  • 16. Why Integrated is BetterData is in One Place
    Don’t have 2 systems
  • 17. Why Integrated is BetterAutomation
    Data drives Marketing activities
    As the data in the CRM changes, so does a target group
    As E-Marketing interaction occurs - CRM is informed
  • 18. Why Integrated is BetterThe data is the data
    No sync time
    Enables a quick response – change your message on the fly
  • 19. Why Integrated is BetterResults alter the Sales Experience
    E-marketing activity feeds sales automation activity which feeds E-marketing activity
    Cycle continues to qualify and ultimately close
    More informed
    More efficient
    More confident
  • 20. Why Integrated is BetterHistory
    Put the R back in CRM
    Its about Relationships..
    E-Marketing is part of that
  • 21. Why Integrated is BetterIt’s where you live..
    What happened lives where you live
    CRM
  • 22. Question and Answer