Back to Basics CRM Communicate. Collaborate. Compete.
Back to Basics CRM Communicate. Collaborate. Compete. A  CRM programme  offers business a  rapid route  to  success  and  ...
CRM is…  “ A  business strategy   whose outcomes optimi s e  profitability, revenue and customer satisfaction…   CRM techn...
CRM is...  “ A business strategy whose outcomes optimi s e profitability, revenue and customer satisfaction… CRM technolog...
CRM is... a Business Strategy,  not  a Technology
<ul><li>Communicate </li></ul><ul><li>Planning Pays Dividends </li></ul><ul><li>Define your needs </li></ul><ul><li>Commit...
<ul><li>Communicate </li></ul><ul><li>Planning Pays Dividends </li></ul><ul><li>Define your needs </li></ul><ul><li>Commit...
<ul><li>Communicate </li></ul><ul><li>Planning Pays Dividends </li></ul><ul><li>Define your needs </li></ul><ul><li>Commit...
<ul><li>Not just for one area … </li></ul><ul><li>Company wide benefits </li></ul><ul><li>Learn & grow with your plans </l...
Cellular Solutions talk about the importance of  collaboration  across his company when it comes to customer care … <ul><l...
<ul><li>Information on tap  … </li></ul><ul><li>Information anywhere, anytime </li></ul><ul><li>Focus on strategic goals …...
Taylor Cocks says their ability to  compete  in their marketplace just couldn’t be done with out a company-wide CRM soluti...
Back to Basics CRM Communicate. Collaborate. Compete. Communication, collaboration & competing  effectively …  Requires a ...
Find out more Sage CRM Solutions provide flexible and robust customer relationship management (CRM) solutions, including S...
Upcoming SlideShare
Loading in …5
×

Back to basics CRM: Communicate. Collaborate. Compete.

1,068
-1

Published on

We’ll be talking, and sharing case studies, about three themes that are essential for successful CRM deployment. Firstly why communication in the planning phase pays dividends in defining needs, committing to measures & building coherence across your company. Secondly, how collaboration can move CRM initiatives company-wide, enabling linkage of processes to unlock value & knowledge within a business. Finally, we will consider how CRM allows companies to better compete, with information on tap helping focus on a company’s strategic goals – now & in the future.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,068
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Back to basics CRM: Communicate. Collaborate. Compete.

  1. 1. Back to Basics CRM Communicate. Collaborate. Compete.
  2. 2. Back to Basics CRM Communicate. Collaborate. Compete. A CRM programme offers business a rapid route to success and value
  3. 3. CRM is… “ A business strategy whose outcomes optimi s e profitability, revenue and customer satisfaction… CRM technologies should enable greater customer insight, increased customer access, more effective customer interactions, and integration throughout all customer channels and back-office enterprise functions”. -Gartner
  4. 4. CRM is... “ A business strategy whose outcomes optimi s e profitability, revenue and customer satisfaction… CRM technologies should enable greater customer insight , increased customer access, more effective customer interactions , and integration throughout all customer channels and back-office enterprise functions”. -Gartner
  5. 5. CRM is... a Business Strategy, not a Technology
  6. 6. <ul><li>Communicate </li></ul><ul><li>Planning Pays Dividends </li></ul><ul><li>Define your needs </li></ul><ul><li>Commit to measures </li></ul><ul><li>Build coherence </li></ul><ul><li>Compete </li></ul><ul><li>Build upon your strategy </li></ul><ul><li>Information everywhere </li></ul><ul><li>Focus on strategic goals </li></ul><ul><li>Collaborate </li></ul><ul><li>Think company-wide </li></ul><ul><li>Not just for one area </li></ul><ul><li>Link processes for value </li></ul><ul><li>Leverage knowledge </li></ul>Communicate. Collaborate. Compete. – back to basics CRM
  7. 7. <ul><li>Communicate </li></ul><ul><li>Planning Pays Dividends </li></ul><ul><li>Define your needs </li></ul><ul><li>Commit to measures </li></ul><ul><li>Build coherence </li></ul><ul><li>Define your needs … </li></ul><ul><li>Stakeholder analysis </li></ul><ul><li>Benefits prioritisation </li></ul><ul><li>Commit to measures … </li></ul><ul><li>Justify the investment costs - IRACIS </li></ul><ul><li>Build coherence </li></ul><ul><li>Clear descriptions of strategic objectives </li></ul>Communicate. Collaborate. Compete. – back to basics CRM
  8. 8. <ul><li>Communicate </li></ul><ul><li>Planning Pays Dividends </li></ul><ul><li>Define your needs </li></ul><ul><li>Commit to measures </li></ul><ul><li>Build coherence </li></ul>Safecall talks about the importance of communication with customers around the world … Communicate. Collaborate. Compete. – back to basics CRM
  9. 9. <ul><li>Not just for one area … </li></ul><ul><li>Company wide benefits </li></ul><ul><li>Learn & grow with your plans </li></ul><ul><li>Link processes for value … </li></ul><ul><li>Processes that make sense for customers </li></ul><ul><li>Leverage knowledge … </li></ul><ul><li>Share the corporate wisdom </li></ul><ul><li>Collaborate </li></ul><ul><li>Think company-wide </li></ul><ul><li>Not just for one area </li></ul><ul><li>Link processes for value </li></ul><ul><li>Leverage knowledge </li></ul>Communicate. Collaborate. Compete. – back to basics CRM
  10. 10. Cellular Solutions talk about the importance of collaboration across his company when it comes to customer care … <ul><li>Collaborate </li></ul><ul><li>Think company-wide </li></ul><ul><li>Not just for one area </li></ul><ul><li>Link processes for value </li></ul><ul><li>Leverage knowledge </li></ul>Communicate. Collaborate. Compete. – back to basics CRM
  11. 11. <ul><li>Information on tap … </li></ul><ul><li>Information anywhere, anytime </li></ul><ul><li>Focus on strategic goals … </li></ul><ul><li>Embed & evolve the implementation </li></ul><ul><li>Compete </li></ul><ul><li>Build upon your strategy </li></ul><ul><li>Information on tap </li></ul><ul><li>Focus on strategic goals </li></ul>Communicate. Collaborate. Compete. – back to basics CRM
  12. 12. Taylor Cocks says their ability to compete in their marketplace just couldn’t be done with out a company-wide CRM solution … <ul><li>Compete </li></ul><ul><li>Build upon your strategy </li></ul><ul><li>Information on tap </li></ul><ul><li>Focus on strategic goals </li></ul>Communicate. Collaborate. Compete. – back to basics CRM
  13. 13. Back to Basics CRM Communicate. Collaborate. Compete. Communication, collaboration & competing effectively … Requires a focus on a planned deployment and stakeholder investment.
  14. 14. Find out more Sage CRM Solutions provide flexible and robust customer relationship management (CRM) solutions, including Sage ACT!, Sage SalesLogix and Sage CRM. To find out more visit www.sage.co.uk/crm or call 0845 111 99 88 . Back to Basics CRM Communicate. Collaborate. Compete.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×