Module 2 You should know: Section 1 . How to use Advanced Search for researching people and companies Section 1 . How to invite someone you don’t know to join your network Section 2 . How to research and join groups including the WorkflowOne Digital Solutions sales group
SECTION 2. Advanced Strategies How to navigate LinkedIn for the best outcome SECTION 1. Promotion Informing people that you are active on LinkedIn SECTION 3. Third Party Tools Applications you can use to share information about yourself and your expertise
SECTION 1. Promotion Informing people that you are active on LinkedIn
Sage’s recommendations are about subject matter expertise. People want to buy from people who know what they are talking about. AJ’s recommendations are about leadership and 451 Marketing as a company.
Every business card should be followed up with a LinkedIn connection invitation.
Ensure to supplement the standard invitation text that LinkedIn provides with details as to where you met the contact and how you look forward to working together and further developing the relationship.
Use LinkedIn mobile for on the go networking: http://m.linkedin.com
Download the LinkedIn app for iPhone: http://www.apple.com/iphone/apps-for-iphone/
Learn more about mobile options and usability for LinkedIn: http://learn.linkedin.com/mobile/
LinkedIn Mobile http://www.youtube.com/watch?v=IvW8lrsN0oo&feature=player_embedded
Congratulations You now know how to: Set up a LinkedIn button on your email signature Engage & listen to those on LinkedIn and promote yourself via recommendations & groups Research and include applications into your profile
Next Steps Answer the six exit questions on what you learned in this module. Share your opinion of these training modules by filling in and returning the survey. Check the Workflow One Digital Solutions Group for additional tips and answers to the group’s questions.
Test What You Have Learned Module 3 1. Once you setup your profile you shouldn’t really change too much as it is already indexed in LinkedIn. True or False 2. The most successful people on LinkedIn remind their contact bases and groups consistently what they have to offer and what it costs to do business with them. True or false 3. If someone wants to know if you are on LinkedIn they will search for you on LinkedIn. There is really no reason to promote your membership. True or False
False. Every time you update your profile a message goes out to your network. This keeps you top of mind and the content fresh. As you become more comfortable with LinkedIn you can optimize your profile for better visibility and impact by choosing certain keywords and editing your copy to highlight the benefits you have to offer.
Answer to question 2 -
False. The most successful people offer value first by demonstrating their expertise and offer to help where they can. Those who just purely promote themselves are considered spammers.
Answer to question 3.
False. To grow your network it’s important to tell those you meet that you are a member. By providing a link directly to your profile they can learn more about you and potentially connect. An easy way to do that is to provide a link to your profile via your email signature.
Maybe! There are no hard facts but it has been our experience that people tend to respond to communications via LinkedIn at a higher rate than calling or emailing. It’s still new! Try it as one of your strategies to get by the gatekeepers.
Answer to question 6. –
False – LinkedIn sends out an update of those in your network. In addition you can use an advance strategy and set up an RSS feed so you can view status updates in real time.