Case Study - Innovative Personal Care Device
Upcoming SlideShare
Loading in...5
×
 

Case Study - Innovative Personal Care Device

on

  • 606 views

Taking lessons in diagnostics from the medical industry, we developed a personal care device for Unilever’s Dove brand to deliver an experience that supports brand activation and encourages ...

Taking lessons in diagnostics from the medical industry, we developed a personal care device for Unilever’s Dove brand to deliver an experience that supports brand activation and encourages consumers to trial Dove products.
http://www.sagentia.com/personal-care

Statistics

Views

Total Views
606
Views on SlideShare
606
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Case Study - Innovative Personal Care Device Case Study - Innovative Personal Care Device Presentation Transcript

  • The approach Taking lessons in diagnostics from the medical industry, we developed a device for Unilever’s Dove brand to deliver an experience that supports brand activation and encourages consumers to trial Dove products. The device uses hair-on-hair friction as a measure of hair surface damage and gives an instant reading, allowing the hostess to advise on a specific care and product regime. We worked with Unilever from concept through to full production, taking responsibility for all aspects from industrial design, product development & global testing through to transfer to, and management of, the contract manufacturer The end result The device connects to the internet and uploads damage scores along with various metadata to provide a foundation for both a consumer service platform and an R&D research platform. Innovative personal care diagnostic device