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How to implement
social CRM and learn
from your customers
What’s the difference
between CRM and
social CRM?
Customer
Relationship
Management
is a method for
managing your
sales, marketing
and customer
service interactions
with cus...
Social CRM
is a strategy that
combines CRM tools
and technologies
with the workflows
and processes of a
business.
Why is social CRM
important to my
business?
From an online survey of 500 Twitter users in the US and UK by Market Probe International and Twitter
How can I
get started
on social media?
Choose your
social network
Many networks may call
Choose wisely
Study the etiquette, tone
and nuances of conversations
on each network.
Discover how or if a social
network can work for
your business.
Talk to your
customers
online
Social media users are
responsive to new and
interesting content.
They will engage with, react to
and shape trends.
Establish longterm relationships
Foster relationships with
customers through streams
of regular conversations.
These regular conversations with
customers will provide you with
greater customer insight.
Encourage
customer
engagement
You can announce new
product features on Twitter.
You can run product related
polls on a LinkedIn group.
Let social media
inform your
business
Use social media to keep upto-date about customers,
leads and business partners.
Follow their LinkedIn
page, Twitter stream
or Facebook page.
How can I
implement
social CRM?
Have you identified your brand or
product’s biggest online champions
and influencers?
Have you identified your brand or
product’s biggest online champions
and influencers?

Do you manage an internal
community...
Have you identified your brand or
product’s biggest online champions
and influencers?

Do you manage an internal
community...
Have you identified your brand or
product’s biggest online champions
and influencers?

Do you manage an internal
community...
Download our free eBook
“Making every customer
conversation count”

http://bit.ly/SageCRMSlideS

sagecrm.com
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How to implement social CRM and learn from your customers

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In this SlideShare, we explain how to implement social crm and learn from your customers.

We also provide tips for businesses who want to get started on social media.

If you enjoyed this SlideShare, please share with your followers.

You can also download our free eBook: "Making every customer conversation count: A practical guide to social CRM for small and medium sized companies".

http://bit.ly/SageCRMSlideS

Published in: Social Media, Technology, Business
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Transcript of "How to implement social CRM and learn from your customers"

  1. 1. How to implement social CRM and learn from your customers
  2. 2. What’s the difference between CRM and social CRM?
  3. 3. Customer Relationship Management is a method for managing your sales, marketing and customer service interactions with customers. CRM
  4. 4. Social CRM is a strategy that combines CRM tools and technologies with the workflows and processes of a business.
  5. 5. Why is social CRM important to my business?
  6. 6. From an online survey of 500 Twitter users in the US and UK by Market Probe International and Twitter
  7. 7. How can I get started on social media?
  8. 8. Choose your social network
  9. 9. Many networks may call
  10. 10. Choose wisely
  11. 11. Study the etiquette, tone and nuances of conversations on each network.
  12. 12. Discover how or if a social network can work for your business.
  13. 13. Talk to your customers online
  14. 14. Social media users are responsive to new and interesting content.
  15. 15. They will engage with, react to and shape trends.
  16. 16. Establish longterm relationships
  17. 17. Foster relationships with customers through streams of regular conversations.
  18. 18. These regular conversations with customers will provide you with greater customer insight.
  19. 19. Encourage customer engagement
  20. 20. You can announce new product features on Twitter.
  21. 21. You can run product related polls on a LinkedIn group.
  22. 22. Let social media inform your business
  23. 23. Use social media to keep upto-date about customers, leads and business partners.
  24. 24. Follow their LinkedIn page, Twitter stream or Facebook page.
  25. 25. How can I implement social CRM?
  26. 26. Have you identified your brand or product’s biggest online champions and influencers?
  27. 27. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute?
  28. 28. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute? Is your company connecting and conversing with partners, leads and customers on LinkedIn?
  29. 29. Have you identified your brand or product’s biggest online champions and influencers? Do you manage an internal community where customers and business partners contribute? Have you used your Facebook company page to engage with a customer or lead? Is your company connecting and conversing with partners, leads and customers on LinkedIn?
  30. 30. Download our free eBook “Making every customer conversation count” http://bit.ly/SageCRMSlideS sagecrm.com
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