Top 10 advertisers on indian tv


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These are list of top advertisers on Indian channels
List includes
Hindustan Unilever Ltd
Reckitt Benckiser India Ltd
Cadbury India Ltd
Coca Cola India Ltd
Colgate Palmolive India Ltd
Procter & Gamble
Ponds India

Their products are also listed in image form

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Top 10 advertisers on indian tv

  1. 1. With innovative techniques and a desire to attract large number ofcustomers, many companies often seek to advertise their products ontelevision.According to the FICCI-KPMG Indian Media and EntertainmentIndustry Report 2012, Hindustan Unilever Ltd, with its large portfolioof brands, remained the top advertiser on TV, followed by other FMCGbrands. The report states that nine out of the top 10 advertisers on TVwere FMCG players, indicating the dominance of the consumerbusiness on media spending.(Note: Data represents shares for January to September 2011)Top 10 advertisers on Indian TV
  2. 2. India’s largest consumer goodscompany, HUL tops the list with an8% share in 2011. The company’sproducts are available in more than6.4 million outlets across India. Thecompany’s products include foods,beverages, cleaning agents andpersonal care products. Some of thecompany’s popular brands includeBru, Brooke Bond, Domex, SurfExcel, Vim, Axe, Close up, Sunsilk,Lakme and Lux among others.Hindustan Unilever Ltd
  3. 3. Hindustan Unilever Ltd
  4. 4. The company is known for household cleaningproducts, consumer healthcare and personal productshas a 3% share in 2011. The company organises itsproducts into six categories: surface care, fabric care,dishwashing, home care, health and personal care, andfood. Some of the Reckitt Benckisers brands includeDettol, Strepsils, Veet, Air Wick, Clearasil, Durex,Mortein and vanish.Reckitt Benckiser India Ltd
  5. 5. Reckitt Benckiser India Ltd
  6. 6. The Indian conglomeratecompany is headquartered inKolkata and has a 2% share in2011. The company’s businessincludes four segments: FMCG,hotels, paper and packaging,paperboards and agri business.Some of its products include GoldFlake Kings, Classic, Aashirvaad,Minto, Sunfeast, Candyman,Bingo, Fiama di Wills and Vivel.Indian conglomerate company
  7. 7. Indian conglomerate company
  8. 8. The popular confectionery company has a share of 2% in2011. Cadbury India operates in four categories: chocolateconfectionery, milk food drinks, beverage and candy andgum category. Its products include Cadbury Dairy Milk,Bournville, 5-Star, Perk, Gems, Eclairs, Bournvita, CadburyCelebrations, Cadbury Dairy Milk Shots, Cadbury DairyMilk Silk, Halls, Tang and Oreo.Cadbury India Ltd
  9. 9. Cadbury India Ltd
  10. 10. The company which is often referred to as Coke has a2% share in 2011. The company’s marketing tactics ledCoke to its dominance of the world soft-drink marketthroughout the 20th century. The company has alsointroduced Diet Coke under the Coke brand name. By2020, Coca-Cola with its partners is expected to invest$5 billion for its operations in India.Coca Cola India Ltd
  11. 11. Coca Cola India Ltd
  12. 12. The company focuses on the production, distributionand provision of household, health care and personalproducts, such as soaps, detergents, and oral hygieneproducts including toothpaste and toothbrushes.Colgate Palmolive India’s share was 2% in 2011 whencompared to 1% in 2010.Colgate Palmolive India Ltd
  13. 13. Colgate Palmolive India Ltd
  14. 14. Hindustan Unilever Ltd
  15. 15. The products of this multinational consumer goodscompany include food, beverages, cleaning agents andpersonal care products. P&G’s percentage share hasdropped in terms of advertising to 1% in 2011 whencompared to 2% in 2010. Ariel, Gillette, Duracell, Dolce &Gabbana, Hugo Boss, Oral B, Olay, Pantene, Pampers,Pringles and Wella are some of the P&G brands.Procter & Gamble
  16. 16. Procter & Gamble
  17. 17. Pond’s is a company which is very popular for its beauty andhealth care products. The company has passionately anddiligently led the way in understanding a womans skin care andbeauty essentials. The company concentrates on anti ageing,skin lightening, oil control, moisturizing and other skincaresegments. Pond’s Age Miracle and Pond’s Gold Radiance areamong the popular products. It has a percentage share of 1%when it comes to advertising on the televisionPonds India
  18. 18. Ponds India
  19. 19. GlaxoSmithKlineAfter the merger with Glaxo Wellcome, SmithklineBeecham is now known as GlaxoSmithKline and has apercentage share of 1% in advertising. This consumerhealthcare company has its R&D centres in India.Sensodyne, Nicorette, Aquafresh and Biotene are someof its well known products. It also has a large consumerhealthcare division which produces and marketsnutritional products including Boost and Horlicks.
  20. 20. GlaxoSmithKlineBritish multinational pharmaceutical, biologics,vaccines and consumer healthcare companyheadquartered in London, United Kingdom. It isthe worlds fourth-largest pharmaceutical companymeasured by 2009 prescription drugsales (after Pfizer, Novartis, and Sanofi). It wasestablished in 2000 by the merger of GlaxoWellcome plc (=Wellcome plc bought by Glaxo plc)& SmithKline Beecham plc (=merger of Beechamplc & SmithKline Beckman Corporation, which wasformed by combining the Smith Kline French &Beckman companies).
  21. 21. GlaxoSmithKlineGSK has a portfolio of products for major disease areasincluding asthma, cancer, virus control, infections,mental health, diabetes, and digestive conditions.It alsohas a large consumer healthcare division whichproduces and markets oral healthcare and nutritionalproducts and over-the-counter medicines includingSensodyne, Boost, Horlicks, and Gaviscon.In July 2012,GSK pleaded guilty to criminal charges and agreed to a$3 billion settlement of the largest health-care fraudcase in the U.S. and the largest payment by a drugcompany in the US. The settlement is related to thecompanys illegal promotion of best-selling anti-depressants and its failure to report safety data about atop diabetes drug
  22. 22. GlaxoSmithKline