Pepsi Max Production PaperWorkMy pre production sheets with insight of how it has helped me andit’s uses.If pictures are not clear enough please refer to the Pre-Productionpage on www.filmitco.weebly.com where all this paper work isavailable in separate links.Sagar Gautam
Story Board A story board extremely helpful to give an insight of how a production is going to look like through the directors eyes, it has helped me majorly on the day of my shoot because I could just refer back to the story board to re imagine the the scene. Contains information such as shot types, dialogue, possible sound tracks and key transitions. Very handy for camera operators and any crew members to see what exactly the director is looking for in the shot.
Proposal A proposal is a written offer from the seller (who would be the director in this case) to a prospective buyer. The plan, scheme and ideas for the advert are proposed, awaiting confirmation from the buyer (or teacher in my case.) Pitching my idea really helped me keep organised with the processes I needed to take to create a successful advert. It also built my confidence in presenting to an audience
Gant Chart A timeline schedule which allows you to maintain organization, as well as being aware of deadlines to meet. Colour coded to clearly see progression, I found this very useful to know what pre production work to do next.
Script A script allows actors to see what is expected from them in the shooting and the dialogue they need to perform. This helps the actors to be prepared for the shoot allowing consistent fluency to the shoot overall, which was vital in the days of my production.
Shot List A shot list is used for the director or anyone else helping with the production to see the camera angles of the shots in a sequence. This is a good tool to help remember the exact order of the production that the director wants.
Shooting Script A script containing both the shot list and script information, it is a breakdown of the screen action and camera shot information for every shot for your production. Mainly useful for the director as it would be personalised. This was most probably the most useful pre production tool to help me develop my advert, especially when I highlighted the shots in an order of what shots to film first, so I did not have to come back and re shoot at the same camera angle.
Risk Assessment A risk assessment is used to minimise the risk of any hazards to occur. I recorded any potential risks me or my actors or anyone helping out with the shoot to ensure there are no casualties. It was helpful because it allowed me to warn them of any risks or problems we may occur, especially extreme weather conditions that did actually occur during the shoot.
Location Recce A location recce allows a visual representation of the scenery in the final production. It covers what will be shot and the reasons for the location, it can be very insightful for any crew members or camera operators to psychologically visualise how the production will look; through the use of pictures of the location.
Over Head Diagram An overhead diagram is an aerial view of the setting of a shoot, it contains sketches showing exactly where the camera angles will be placed, along with a sketch of the scenery itself. It was helpful for me as it allowed my actors and crew members see a birds eye view of how I exactly wanted the scenery to be placed out
Call Sheet Contains contact details and information of everyone who takes part in a shooting, these call sheets are required to be made every day of a shoot in order to give information about the shoot day such as where to meet and what time, what to bring etc.
Budget A sheet indicating the approximate production budget, including prices of everything that is mandatory such as cameras and lighting etc. Accounts for all actors, crew members, transport requirements and small things such as props. Vital for a rough budget idea of how much money you are required to need, to fully execute this production to your desired standard. Without this sheet you could potentially be spending money you do not have
Requirements A checklist ensuring all requirements for the production have been covered Makes organisation easier as you can easily check to see if the equipment is available and if the equipment is booked. Benefited me as it easily allowed me to check if I had everything I needed before shoot, making organisation fluent for me
Release Agreement A permission form enabling you to be able to use footage of other characters in your production The form allows the participants being filmed sign and agree showing they have allowed the production company to claim the rights to own the footage If they do not sign the footage then legally you are not allowed to use the footage, this was helpful as it stopped any potential problems occurring after the release of my production about not having the rights to use certain individuals in footage
Location Release A form allowing you to film in your desired places. Vital form as if permission is not given, could be classed as trespassing, especially in public places. This is very important because of the potential threat of terrorism which is a threat to authority. This was helpful to me as it helped me plan out the advert,. If I went to film and got stopped, this would sabotage the whole filming and delay the process of recording my ad. By having this permission beforehand entitles me to not encounter any problems
Footage Log A log that allows editors to clearly see the successful footage that may be used in the production. Director can pinpoint the exact time in and out for the clips and ensure the correct clip is used for the edit. The quality of the clip is mandatory to see if you are using the best footage you have, during editing of the first draft this was very helpful as I could just refer to this log to see what clips I am going to use.
Asset Log Asset log is another tool essential for organization as it lets you keep track of files whilst also showing information of where these files have originally come from. Essential for the Copyright Designs and Patents Act 1988 ensuring all material use does not breach any copyright rules. Critical for me and a crew member if I forgot where all the files on my computer were located.
EDL A combination of the storyboard and footage log, a form of paper edit for the production. Shows a pre planned time code with possibly audio effects and transitions to be used in the actual edit. Very helpful to remind you of what to do whilst editing as it is all pre planned out.
Viability Study A viability study is a investigation of the profitability of the business idea; determining how successful it will be and if it is possible to create. My viability study enabled me to see whether I had enough equipment, budget and time to produce my advert. I created multiple initial ideas to ensure if I could not feasibly execute one idea, I always had a back up.
Research Brand Market Researching the brand market is vital to the director as he has to maintain the reputation the brand already has. I created a brain storm on the same popplet exploring Pepsi Max’s history, acknowledging what was successful in the past, and what was not. This research gave me insight on what I need to do to maintain the theme of Pepsi Max; ensuring it will still appeal to the mainstreamers who already trust the brand as well as my desired target audience.
Legal, Ethical and Regulatory issues When producing an advert that is aimed for television it is mandatory that you follow rules and regulations, which are mainly set by the Advertising Standards Authority (ASA.) If they are not followed then the advert can get banned. You may even get prosecuted and end up with a fine. The codes are split into two different codes: CAP which is non broadcasting advertising and BCAP which is broadcast advertising I used the Committee of Advertising Practice’s BCAP code for advertising a soft drink product to children. Since my target audience was aimed at everyone, I had to pay extra attention to ensure nothing broke the rules according to CAP. This was vital for me as it let me work confidently; knowing my advert will not get banned.