Your SlideShare is downloading. ×
0
APRIL 2010 COLLECTION March 2010
INDEX <ul><li>Giorgio Armani News </li></ul><ul><li>Positioning and Competitor </li></ul><ul><li>Brand Personality  </li><...
GIORGIO ARMANI NEWS  The first Armani Hotel in the world  February 2010: Exclusive location at the Burj Khalifa to the hot...
GIORGIO ARMANI NEWS VIP IN GIORGIO ARMANI Clive Owen Richard Hambleton New York  Beyoncé   Grammy Awards
GIORGIO ARMANI NEWS VIP IN GIORGIO ARMANI January 2010: Giorgio Armani developed Lady Gagà outfit for the Grammy Awards. S...
Positioning and Competitor PREMIUM HIGH END DIFFUSION MEDIUM Cartier Fred Dunhill Boucheron Bulgari Montblanc GIORGIO ARMA...
BRAND PERSONALITY AND POSITIONING Consumer target Price Distribution Style Product <ul><li>Selective </li></ul><ul><li>Ele...
APRIL OPTICAL 2010 COLLECTION
NEW COLORS GA 732 GA 745 METAL PART PALLADIUM/LOGO PALLADIUM BLACK MATTE DK RUTHENIUM 27H METAL PART PALLADIUM/LOGO PALLAD...
NEW COLORS TEMPLE TIP BLACK/HAVANA BRONZE HAVANA/BRONZE URF TEMPLE TIP BLACK/INSERT HAVANA MATTE PALLADIUM HAVANA/MATTE PA...
<ul><li>10 MODELS </li></ul><ul><li>MAN:  </li></ul><ul><li>Enlargement of the “New optical collection” family : </li></ul...
APRIL OPTICAL 2010 COLLECTION:  10 MODELS 4 1 3 Woman 10 5 5 Tot 4 Metal 6 Tot 2 Plastic Man New models
THE NEW OPTICAL COLLECTION NEW SHAPES
TRANSVERSALITY TIMELESS STYLE (NOT SEASONAL  CONCEPTS) HIGHLY  RECOGNIZABLE CONSISTENCY WITH  THE BRAND ESSENCE REVALUATIN...
CRAFTMANSHIP  POLISHING   MANUAL INSERTION OF HINGES   PIN REBEATING   CONTROL OF  FINISHED PRODUCT SMOOTHENING PLASTIC  M...
CRAFTMADE POLISHING To give a natural shine finishing, avoiding use of varnish. 5 ARM HINGE To give the most comfort and s...
GA 806 Man   Concept: Plastic Bold MIS: 53-17-140 55-17-140 GA 806 MAT: ACETATE PALLADIUM DARK HAVANA DARK HAVANA 086 PALL...
GA 803 Woman  Concept: Plastic Bold GA 803 MAT: ACETATE MIS: 53-17-140 PALLADIUM PINK CRYSTAL PINK CRYSTAL Q0X PALLADIUM V...
GA 804 Woman  Concept: Plastic Bold GA 804 MAT: ACETATE MIS: 50-18-135 PALLADIUM PINK CRYSTAL PINK CRYSTAL Q0X PALLADIUM V...
CRAFTMADE POLISHING To give a natural shine finishing, avoiding use of varnish. 5 ARM HINGE To give the most comfort and s...
GA 807 Man   Concept: Light Plastic  MIS: 50-16-145 52-16-145 GA 807 MAT: ACETATE PALLADIUM HAVANA CRYSTAL HAVANA CRYSTAL ...
TITANIUM
GA 808 Man   Concept: Titanium GA 808 MAT: TITANIUM MIS: 48-20-145 50-20-145 BLACK TEMPLE TIP MATTE SILVER MATTE SILVER R0...
GA 809 Man   Concept: Titanium GA 809 MAT: TITANIUM MIS: 52-18-145 54-18-145 BLACK TEMPLE TIP MATTE SILVER MATTE SILVER R0...
MAN – HINGE FLAT FLEX Superlight Integrated hinge GA 745 – August 2009 GA 732 – August 2009
GA 810 Man   Concept: Hinge “Flat flex” GA 810 MAT: METAL/INJECTED MIS: 55-17-135 PALLADIUM BLUE MATTE BLUE PMQ PALLADIUM ...
GA 811 Man   Concept: Hinge “Flat flex” GA 811 MAT: STEEL/INJECTED MIS: 54-17-135 56-17-135 PALLADIUM BROWN BRONZE PMS PAL...
WOMAN MEDALLION LOGO GA 798 ADV STYLE January 2010
GA 805 Woman Concept: medallion logo GA 805 MAT: METAL MIS: 52-16-135 54-16-135 AMBER TEMPLE TIP MATTE BRONZE MATTE BRONZE...
GA 812 Woman  Concept: Medallion logo GA 812 MAT: ACETATE/METAL MIS: 50-17-135 52-17-135 VIOLET LOGO/VIOLET TEMPLE TIP MAT...
MUST OPORTUNITY RECOMMENDED WOMAN MAN OPTICAL RANKING  PROPOSAL  APRIL 2010 GA 803 GA 804 GA 805 GA 812 GA 808 GA 809 GA 8...
HIGH>190 LOW< 180 180<MEDIUM>190 WOMAN MAN OPTICAL PRICE PROPOSAL  APRIL 2010 (Italy price positioning) GA 803 GA 804 GA 8...
MARKETING ACTIVITIES
<ul><li>Showcards set with new images 1° semester 2010 </li></ul><ul><li>   distributed from January 2010 </li></ul><ul><...
SHOWCARDS 1° SEMESTER 2010 Images Utilization period for POP and ADV:  From 01/01/2010 to 30/06/2010 GA 790 – COL OIC - CM...
CATALOGUE <ul><ul><li>Dedicated The New Optical Collection </li></ul></ul>
<ul><li>Seasonal display - cardboard:  </li></ul><ul><ul><li>Material: small sizes (20 x 20x 20 cm) cardboard display, hol...
<ul><ul><li>To highlight the new products inside the point of sales which hasn’t the space to use the display and to give ...
 
Upcoming SlideShare
Loading in...5
×

A R Meps E 2010

782

Published on

Giorgio Armani Spring-Summer Collection

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
782
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "A R Meps E 2010"

  1. 1. APRIL 2010 COLLECTION March 2010
  2. 2. INDEX <ul><li>Giorgio Armani News </li></ul><ul><li>Positioning and Competitor </li></ul><ul><li>Brand Personality </li></ul><ul><li>April 2010 optical collection </li></ul><ul><li>Ranking proposal </li></ul><ul><li>Price positioning proposal </li></ul><ul><li>Marketing activities </li></ul>
  3. 3. GIORGIO ARMANI NEWS The first Armani Hotel in the world February 2010: Exclusive location at the Burj Khalifa to the hotel which will open on 18 March 2010. The Armani Hotel Dubai presented the online booking system that gives the possibility to make reservations in real time through the web site
  4. 4. GIORGIO ARMANI NEWS VIP IN GIORGIO ARMANI Clive Owen Richard Hambleton New York Beyoncé Grammy Awards
  5. 5. GIORGIO ARMANI NEWS VIP IN GIORGIO ARMANI January 2010: Giorgio Armani developed Lady Gagà outfit for the Grammy Awards. Special sunglasses have been developed by Safilo together with GA Style Dept. The sunglasses have been worn by the singer during her performance broadcasted worldwide.
  6. 6. Positioning and Competitor PREMIUM HIGH END DIFFUSION MEDIUM Cartier Fred Dunhill Boucheron Bulgari Montblanc GIORGIO ARMANI JEWELLERY P. Ralph Lauren Max Mara Burberry Versace Valentino Replay Persol RayBan Vogue Gucci Prada Chanel Dolce&Gabbana Dior Ferrè Roberto Cavalli Silhouette D&G Miss Sixty Diesel Philip Starck Alan Mikli Face A Face Oliver People Theo Roth PRICE CLASSIC FASHION DESIGN EMPORIO ARMANI cK Tom Ford Just Cavalli Hugo Boss Persol
  7. 7. BRAND PERSONALITY AND POSITIONING Consumer target Price Distribution Style Product <ul><li>Selective </li></ul><ul><li>Elegant and “under-stated” for man and glamourous for woman. </li></ul><ul><li>High quality </li></ul><ul><li>Materials research </li></ul><ul><li>Limited/Special editions </li></ul><ul><li>High: man sun core 189-206 euros; woman:185-246 euros </li></ul><ul><li>man eyesight core 174-227 euros ; woman: 203-240 euros </li></ul><ul><li>Adult men and women </li></ul>
  8. 8. APRIL OPTICAL 2010 COLLECTION
  9. 9. NEW COLORS GA 732 GA 745 METAL PART PALLADIUM/LOGO PALLADIUM BLACK MATTE DK RUTHENIUM 27H METAL PART PALLADIUM/LOGO PALLADIUM BROWN BRONZE QP2 DETAILS TEMPLE COLOR FRONT COLOR CODE METAL PART PALLADIUM/LOGO PALLADIUM BLACK MATTE DK RUTHENIUM 27H METAL PART PALLADIUM/LOGO PALLADIUM BROWN BRONZE QP2 DETAILS TEMPLE COLOR FRONT COLOR CODE PALLADIUM LOGO/INSERT BROWN HORN BROWN HORM IZS DETAILS TEMPLE COLOR FRONT COLOR CODE PALLADIUM LOGO/INSERT HONEY HORN HONEY HORN 1FT DETAILS TEMPLE COLOR FRONT COLOR CODE GA 786 GA 787
  10. 10. NEW COLORS TEMPLE TIP BLACK/HAVANA BRONZE HAVANA/BRONZE URF TEMPLE TIP BLACK/INSERT HAVANA MATTE PALLADIUM HAVANA/MATTE PALLADIUM MNC DETAILS TEMPLE COLOR FRONT COLOR CODE TEMPLE TIP GREY/INSERT GREY MATT PALLADIUM MATT PALLADIUM 011 DETAILS TEMPLE COLOR FRONT COLOR CODE GA 793 GA 792
  11. 11. <ul><li>10 MODELS </li></ul><ul><li>MAN: </li></ul><ul><li>Enlargement of the “New optical collection” family : </li></ul><ul><ul><ul><li>New shapes </li></ul></ul></ul><ul><ul><ul><li>Titanium styles </li></ul></ul></ul><ul><li>Enlargement of the “contemporary” offer </li></ul><ul><ul><ul><li>WOMAN: </li></ul></ul></ul><ul><ul><li>Enlargement of the “New optical collection” family, throuch 2 new shapes </li></ul></ul><ul><ul><li>Strengthen of the ADV concepts: the development of new shapes </li></ul></ul>OBJECTIVES APRIL 2010 OPTICAL COLLECTION
  12. 12. APRIL OPTICAL 2010 COLLECTION: 10 MODELS 4 1 3 Woman 10 5 5 Tot 4 Metal 6 Tot 2 Plastic Man New models
  13. 13. THE NEW OPTICAL COLLECTION NEW SHAPES
  14. 14. TRANSVERSALITY TIMELESS STYLE (NOT SEASONAL CONCEPTS) HIGHLY RECOGNIZABLE CONSISTENCY WITH THE BRAND ESSENCE REVALUATING THE HERITAGE OF THE BRAND CRAFTMANSHIP AND QUALITY THE NEW OPTICAL COLLECTION KEY POINTS THE NEW OPTICAL COLLECTION
  15. 15. CRAFTMANSHIP POLISHING MANUAL INSERTION OF HINGES PIN REBEATING CONTROL OF FINISHED PRODUCT SMOOTHENING PLASTIC METAL VERTICAL WHEEL POLISHING PARTS MANUAL ASSEMBLY MANUAL COLORING MANUAL VARNISHING THE NEW OPTICAL COLLECTION
  16. 16. CRAFTMADE POLISHING To give a natural shine finishing, avoiding use of varnish. 5 ARM HINGE To give the most comfort and stability to the glasses . RIVETS Riveting craftsmanship, typical detail coming from the ‘50s eyewear . PURE NATURAL ACETATE PERSONALIZED WIRE CORE Engraved extended logo on the metal wire core. REVIEW IN A MODERN KEY TO BLEND SEAMLESSY CLASSIC ELEMENTS FROM THE GIORGIO ARMANI COLLECTION WITH PROGRESSIVE STYLING TO CREATE A LOOK THAT IS BOLD AND TIMELESS. BOLD PLASTIC: CRAFTMANSHIP COMEBACK
  17. 17. GA 806 Man Concept: Plastic Bold MIS: 53-17-140 55-17-140 GA 806 MAT: ACETATE PALLADIUM DARK HAVANA DARK HAVANA 086 PALLADIUM HAVANA HAVANA 05L PALLADIUM DARK ORANGE DARK ORANGE EFB PALLADIUM BLUE BLUE X2G PALLADIUM BLACK CRYSTAL BLACK Y6C PALLADIUM HONEY HONEY PD9 DETAILS TEMPLE COLOR FRONT COLOR CODE
  18. 18. GA 803 Woman Concept: Plastic Bold GA 803 MAT: ACETATE MIS: 53-17-140 PALLADIUM PINK CRYSTAL PINK CRYSTAL Q0X PALLADIUM VIOLET CRYSTAL VIOLET CRYSTAL Q61 PALLADIUM OPALE BURGUNDY OPALE BURGUNDY LHF PALLADIUM BROWN BROWN 86L PALLADIUM BLACK BLACK 807 DETAILS TEMPLE COLOR FRONT COLOR CODE
  19. 19. GA 804 Woman Concept: Plastic Bold GA 804 MAT: ACETATE MIS: 50-18-135 PALLADIUM PINK CRYSTAL PINK CRYSTAL Q0X PALLADIUM VIOLET CRYSTAL VIOLET CRYSTAL Q61 PALLADIUM OPALE BURGUNDY OPALE BURGUNDY LHF PALLADIUM BROWN BROWN 86L PALLADIUM BLACK BLACK 807 DETAILS TEMPLE COLOR FRONT COLOR CODE
  20. 20. CRAFTMADE POLISHING To give a natural shine finishing, avoiding use of varnish. 5 ARM HINGE To give the most comfort and stability to the glasses. RIVETS Riveting craftsmanship, typical detail coming from the ‘50s eyewear. PURE NATURAL ACETATE COLORS Multilayer quality acetate. PERSONALIZED WIRE CORE Engraved extended logo on the metal wire core. A RETURN TO ARMANI STYLES ROOTS TO BLEND SEAMLESSY CLASSIC ELEMENTS FROM THE GIORGIO ARMANI COLLECTION WITH PROGRESSIVE STYLING TO CREATE A LOOK THAT IS LIGHT AND TIMELESS. LIGHT PLASTIC CRAFTMANSHIP COMEBACK
  21. 21. GA 807 Man Concept: Light Plastic MIS: 50-16-145 52-16-145 GA 807 MAT: ACETATE PALLADIUM HAVANA CRYSTAL HAVANA CRYSTAL P8F PALLADIUM BLACK CRYSTAL BLACK CRYSTAL 7C5 PALLADIUM BLACK HAVANA BLACK HAVANA J7R PALLADIUM BURGUNDY HAVANA BURGUNDY HAVANA QZ9 PALLADIUM MUD HAVANA MUD HAVANA QZ0 PALLADIUM BROWN HAVANA BROWN HAVANA QYZ DETAILS TEMPLE COLOR FRONT COLOR CODE
  22. 22. TITANIUM
  23. 23. GA 808 Man Concept: Titanium GA 808 MAT: TITANIUM MIS: 48-20-145 50-20-145 BLACK TEMPLE TIP MATTE SILVER MATTE SILVER R0X BLACK TEMPLE TIP MATTE BLACK MATTE BLACK 003 BROWN TEMPLE TIP SEMIMATTE BRONZE SEMIMATTE BRONZE CRL DETAILS TEMPLE COLOR FRONT COLOR CODE
  24. 24. GA 809 Man Concept: Titanium GA 809 MAT: TITANIUM MIS: 52-18-145 54-18-145 BLACK TEMPLE TIP MATTE SILVER MATTE SILVER R0X BLACK TEMPLE TIP MATTE BLACK MATTE BLACK 003 BROWN TEMPLE TIP SEMIMATTE BRONZE SEMIMATTE BRONZE CRL DETAILS TEMPLE COLOR FRONT COLOR CODE
  25. 25. MAN – HINGE FLAT FLEX Superlight Integrated hinge GA 745 – August 2009 GA 732 – August 2009
  26. 26. GA 810 Man Concept: Hinge “Flat flex” GA 810 MAT: METAL/INJECTED MIS: 55-17-135 PALLADIUM BLUE MATTE BLUE PMQ PALLADIUM BROWN SEMIMATTE BROWN PM2 PALLADIUM BLACK MATTE BLACK MPZ DETAILS TEMPLE COLOR FRONT COLOR CODE
  27. 27. GA 811 Man Concept: Hinge “Flat flex” GA 811 MAT: STEEL/INJECTED MIS: 54-17-135 56-17-135 PALLADIUM BROWN BRONZE PMS PALLADIUM BLUE RUTHENIUM Q0Z PALLADIUM BLACK PALLADIUM RZS DETAILS TEMPLE COLOR FRONT COLOR CODE
  28. 28. WOMAN MEDALLION LOGO GA 798 ADV STYLE January 2010
  29. 29. GA 805 Woman Concept: medallion logo GA 805 MAT: METAL MIS: 52-16-135 54-16-135 AMBER TEMPLE TIP MATTE BRONZE MATTE BRONZE ZG3 PINK TEMPLE TIP MATTE PINK MATTE PINK U6V BLACK TEMPLE TIP MATTE PALLADIUM MATTE PALLADIUM 011 DETAILS TEMPLE COLOR FRONT COLOR CODE
  30. 30. GA 812 Woman Concept: Medallion logo GA 812 MAT: ACETATE/METAL MIS: 50-17-135 52-17-135 VIOLET LOGO/VIOLET TEMPLE TIP MATTE RUTHENIUM VIOLET SHADED U8I BROWN LOGO/HONEY TEMPLE TIP MATTE LIGHT GOLD BEIGE SHADED U7O BLACK LOGO/BLACK TEMPLE TIP MATTE LIGHT GOLD BLACK U7M DETAILS TEMPLE COLOR FRONT COLOR CODE
  31. 31. MUST OPORTUNITY RECOMMENDED WOMAN MAN OPTICAL RANKING PROPOSAL APRIL 2010 GA 803 GA 804 GA 805 GA 812 GA 808 GA 809 GA 811 GA 810 GA 806 GA 807
  32. 32. HIGH>190 LOW< 180 180<MEDIUM>190 WOMAN MAN OPTICAL PRICE PROPOSAL APRIL 2010 (Italy price positioning) GA 803 GA 804 GA 805 GA 812 GA 808 GA 809 GA 811 GA 810 GA 806 GA 807
  33. 33. MARKETING ACTIVITIES
  34. 34. <ul><li>Showcards set with new images 1° semester 2010 </li></ul><ul><li> distributed from January 2010 </li></ul><ul><li>April catalogue issue, including January and April sunglasses and optical collections </li></ul><ul><li>Development POP materials to support “the new optical collection” launch: </li></ul><ul><ul><li>dedicated catalogue </li></ul></ul><ul><ul><li>seasonal cartoon display </li></ul></ul><ul><ul><li>seasonal plexiglass display </li></ul></ul><ul><ul><li>couvette- tray </li></ul></ul>MARKETING POP
  35. 35. SHOWCARDS 1° SEMESTER 2010 Images Utilization period for POP and ADV: From 01/01/2010 to 30/06/2010 GA 790 – COL OIC - CM 14 X 18,5 - CM 22 X 29 GA 798 – COL. SVF - CM 22 X 29
  36. 36. CATALOGUE <ul><ul><li>Dedicated The New Optical Collection </li></ul></ul>
  37. 37. <ul><li>Seasonal display - cardboard: </li></ul><ul><ul><li>Material: small sizes (20 x 20x 20 cm) cardboard display, holographic images </li></ul></ul><ul><ul><li>1 pc display </li></ul></ul><ul><li>Seasonal display - Plexiglass: </li></ul><ul><ul><li>Material: small sizes (20 x 20x 20 cm) plexiglass display, rotator display mechanism </li></ul></ul><ul><ul><li>8 pcs display </li></ul></ul>SEASONAL DISPLAY
  38. 38. <ul><ul><li>To highlight the new products inside the point of sales which hasn’t the space to use the display and to give to the best Giorgio Armani opticians a tool to communicate the product to his clients </li></ul></ul><ul><ul><li>Material: cardboard </li></ul></ul><ul><ul><li>Sizes: 35 cm x 25 cm x 4 cm </li></ul></ul>GA POP MATERIAL 1° SEM 2010 COUVETTE
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×