Maximising Your LinkedIn PresenceChris LaveryPierce Communications
What is Linkedin?• World’s largest online professional network -- really a huge database of professionals.• Connects you to your trusted contacts.• Helps you exchange knowledge, ideas, and opportunities.• Powerful search tool to pinpoint the person you are looking for.• Great tool for both business intelligence and business development.
Why Should You Use LinkedIn?LinkedIn is a superb tool to help:• Create, develop and maintain business relationships.• Create awareness of yourself among potential clients and candidates (aka “personal branding”).• Demonstrate your competence and expertise to establish the trust upon which business relationships depend.
LinkedIn Facts and Figures• Over 70 million members in over 200 countries• New member joins approximately every second• Executives from ALL Fortune 500 companies are LinkedIn members• About half of all members are outside the U.S• Highest income & education level of any social media platform• Over 1 million company pages (similar to Facebook Fan Pages)
1. Find Who You Know• Start with your existing contacts• Let LinkedIn scan your email address book to find out who you know is on LinkedIn• LinkedIn will NOT automatically send connection requests to your contacts; you choose which contacts to invite
2. Personalise Your LinkedIn URL• Change your LinkedIn profile URL (web address) from the default setting to www.linkedin.com/in/"yourname"• E.g.: http://uk.linkedin.com/in/chrislavery• Helps people find you when they search for your name within LinkedIn, Google and other search engines
Complete Your Profile• By providing more information, you’re creating more opportunities for people to find you• Include former employers and the colleges you attended on your profile• You never know how an ex-colleague or ex-classmate can help you (and vice-versa)• Change the settings on your profile to “Full View” so your profile can be fully indexed by search engines
4.Have a LinkedIn Profile Headline ThatProperly Brands You• The space underneath your name is your “Professional” or Profile Headline• This is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such• Appears in search results next to your name
5. Ask To Connect At EveryOpportunity• Whenever you have business interactions with people, ask them if they’re on LinkedIn and if they’d like to connect• Send connection requests after meeting with candidates and prospective clients
6. Recommend• Give, and ask for, recommendations• Be sincere and authentic when giving recommendations (the recipient will often return the favour)• When you recommend someone and when someone recommends you, that fact is displayed on your profile• Ask people who you think have high regard for you for a recommendation
7. Update your Status Regularly andStrategically• Going to an event? Attending a conference? Read something interesting that is relevant to your brand? Launched a new project?• Post interesting information (and URLs) and people in your network will be more likely to pay attention to your updates• This keeps you top of mind & positions you as an expert in your area.• LinkedIn now automatically shortens them for you
8. Learn Advanced Search• LinkedIn’s Advanced Search is extremely powerful – get familiar with it• Helps you find very targeted audiences
9. Join Groups• Search for and join industry-related LinkedIn groups• Group icons show up on your profile which tells people you are involved in your industry• Easy to connect to a potential client if you already share membership in a group• If the group is active, join in the conversation where appropriate.• Many groups allow you to post links to news articles intended to spark conversation – Don’t Spam!
10. LinkedIn Answers – Ask Questions• You can use LinkedIn’s Answer feature to attract a new connection by posing a question to the LinkedIn audience.
LinkedIn Answers - Answer Questions• Yet another avenue to demonstrate your competence• Only answer the questions for which you know the answer intimately• If you are truly helpful, the person asking the question may assign your response as the "best answer"• Your answer, as well as the fact that it was the best answer, will be displayed on your profile
Summary• Profile completeness is vital – you wouldn’t send in an incomplete CV.• Connect at every opportunity.• When you meet a potential client, ask to connect with them on linkedIn.• Get recommendations from people you work with.• Join groups (and participate!)• Use LinkedIn answers as a information resource, but also as a reputation builder.
That’s All Folks!Chris LaveryPierce Communicationschris@piercecommunications.co.ukTwitter: ChrisALavery Any Questions?