Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Raising awareness with
parents
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
“Helping to make the internet
a great an...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
What parents said in
1999
• Parents feel...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
How Childnet reaches
parents
• Face to f...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Parents aren’t the same !
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
“I get so worried
about what they
might ...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
•Understand the fears of parents
•Listen...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Since 2006 2 million copies of the CDRom...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Kidsmart website and
resources
www.kidsm...
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Skills School
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
Targeted quality resources
Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
CONTACT:
Thank you
will@childnet.com
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Parents and online technologies: Raising awareness with parents (Will Gardner)

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Will Gardner
Childnet International

Published in: Technology, Self Improvement
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  • Hi, my name is Will Gardner and I am delighted to be here today. Thank you to Meldpunt for the kind invitation to share the experience in the UK on what we consider to be a very important issue.
  • I am talking about parents – how to reach parents. You have heard already about why reaching parents is so important.
    Share with you some of our experience, the work we do, a particular mention of reaching different social and economic backgrounds.
  • 1999 study Childnet carried out for the EC, called Netaware, doing focus groups woith parents in 6 EU countries
    There was a huge demand for advice.
    Parents need to be made aware of the risks, but they need positive and practical messages.
  • Leaflets can be via schools, but some have been in retail stores, in Drs surgeries, libraries.
    Videos popular. Not just kids who prefer less text.
  • Parents are different!
    Leaflets in different languages. For the UK we have produced leaflets for parents in Urdu, Hindi and Bengali and Punjabi.
  • However, many parents do have very real fears and we need to acknowledge these and recognise that for many the internet brings very real anxiety. We live at a time of phenomenal change and “Constant change is here to stay”
    John Lennon quote “ Life is what happens when we’re busy making plans” and many parents .
  • When we undertook the production of ‘Know IT ALL for Parents’ we ran focus group sessions with parents in a range of locations. What we learnt from them was;
    That many parents feared getting left behind, and made to look stupid in front of their children.
    They appreciated the benefits to their children but said time and time again – they needed to understand the benefits for themselves – Indeed this echoes my point that parents won’t feel confident in helping their children avoid the risks if they don’t use the technology – and all the benefits – for themselves. And wanted it to be about situational use, not just safety.
    Interesting they said that they would mostly welcome and trust information from sources which they trust - especially their kids schools!
    They wanted it in a linear fashion not yet another leaflet or website but like Internet TV! - indeed if the internet itself makes learning fun so should our educational resources. Also in bite size chunks. SO they could go at their own speed, and choose what they wanted to see. Start with the basics but allow them to delve deeper if they want to find out more. Parents like their children don’t want to see text heavy pages. have
    So many of them told us that they wanted this in a language and style that they could understand.
    And finally they wanted easy messages and practical resources to show their children. Included children on the resource as well as a family agreement.
  • Parents and online technologies: Raising awareness with parents (Will Gardner)

    1. 1. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 Raising awareness with parents
    2. 2. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 “Helping to make the internet a great and safe place for children” Promoting the positive Responding to the negative
    3. 3. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 What parents said in 1999 • Parents feel less Net literate than their children • Messages need to be positive and empower • Needs to be offline and online • Be imaginative • Must not assume any level of computer literacy • Needs to be clear
    4. 4. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 How Childnet reaches parents • Face to face in schools • In companies, lunch and learn • Leaflets, CDRoms for parents • DVDs/presentations that schools and others could show/use • Websites – our own and others (YouTube Channel, Facebook page etc)
    5. 5. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 Parents aren’t the same !
    6. 6. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 “I get so worried about what they might see that I feel happier if they just don’t use it.” Slough Mum (Pakistani) “ I have a look if they call me over, but I don’t really know what I’m looking at!” Birmingham Mum “ I am frightened of the Internet and I have no idea what my kids are doing when they are on it! Birmingham Dad “ What would I need a computer for really? The kids use it for school, but not me.” Birmingham Mum “ The internet makes the culture gap. Kids just can’t talk to their parents about these things.” Slough Dad (Bengali) Fears of late adopters Quotes from Childnet’s Parent’s Focus Groups 2006
    7. 7. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 •Understand the fears of parents •Listen to what parents want •Give them something they can use with their children •Make sure it is in their language •Recognise who they trust most to give the message Helping Parents and Carers
    8. 8. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 Since 2006 2 million copies of the CDRom Know IT All for Parents has been printed, and have been requested and sent out. With Government funding we were able to develop this resource and make it free to all schools Includes: • Summary content in 9 languages: Arabic, Bengali, Gujarati, Polish, Punjabi, Mandarin, Urdu, Welsh and BSL. • Content by Children and YP (for parents to show) • Interactive family agreement, plus recommended sites • Signposting to all major support and reporting resources.
    9. 9. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010
    10. 10. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 Kidsmart website and resources www.kidsmart.org.uk
    11. 11. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 Skills School
    12. 12. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 Targeted quality resources
    13. 13. Safer Internet Forum, Luxembourg, October 21st 2010 © Childnet International 2010 CONTACT: Thank you will@childnet.com

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