Habbo Hotel

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Habbo Hotel

  1. 1. Habbo Hotel is all about socializing, user-generated activities and playing games
  2. 2. • 185 million registered Habbo characters • 45 million hours of play / month • 2 million visits / day (October 2010) • Users from 150 countries • 11 language versions 201020052000 2002 2003 20042001 20082006 2007 2009 185 Million 45 Million hours!!
  3. 3. Social Play: Fashion Show
  4. 4. Social Play: Adopt-a-Beach
  5. 5. Social Play: Horror Hospital
  6. 6. User created game World Cup Soccer Arena
  7. 7. Habbo’s Free-to-play Economics • Micropayments for virtual items and VIP membership • Advertising as a secondary revenue stream • Player-to-player marketplace and trading means a market which follows common economic principles o Exchange volumes ≈10x primary sales • Non-paying players are also valuable as community members and culture makers
  8. 8. 8 User Safety is a Top Priority • User (and parent) education – Each Habbo expected to follow the “Habbo Way”, standards and rules governing Habbo • Active moderation – Habbo Hotel is moderated 24 hours a day by 200+ paid moderators • Technical monitoring tools – Habbo Hotel utilizes IP tracking tools, keyword monitoring, chat logging and automatic language filtering • User reporting – Users have tools to report inappropriate conduct to the moderation staff
  9. 9. Habbo Non-Profit/Goodwill cooperation • Habbo Hotel works with goodwill/charity partners to help and give advice on serious real life issues to millions of teens around the world • Over 20 partners from various fields • Most common activity: – InfoBus virtual space with trained adult experts in over 10 countries
  10. 10. Strictly confidential – legally protected and privileged information Habbo Hotel Global Online Safety Survey • The total amount of respondents (after data cleaning): 61,411 • Over 33 countries were surveyed • The survey was done in October 2010 • The survey was executed in all Habbo Hotels globally, and it was aimed at all users. Statistical weighting was employed to give all participating countries an equal weight in the global results. Aino Luode - Sulake Corporation Oy
  11. 11. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  12. 12. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  13. 13. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  14. 14. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  15. 15. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  16. 16. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  17. 17. Strictly confidential – legally protected and privileged information Aino Luode - Sulake Corporation Oy
  18. 18. Thank You! Juhani Lassila, Director PR & Communications Thank You! Juhani Lassila, Director PR & Communications

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