Word of Mouth
Viral campaigns where the real
purpose is hidden.
Mediasmart?
Technology vs content
Going Viral (Pedro de Bruyckere)
Going Viral (Pedro de Bruyckere)
Upcoming SlideShare
Loading in...5
×

Going Viral (Pedro de Bruyckere)

489

Published on

Pedro de Bruyckere
Arteveldehogeschool of Gent

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
489
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Ahuja et al. found “there was no real evidence” of a moral dilemma when respondents were interviewed about this approach (Ahuja et al., 2007) Swaenepoel et al. describe a similar study by Rigsby where was revealed that youngsters between 19 and 34 maybe think of covert marketing as being the least ethical, at the same time they also find this way of doing things the most acceptable marketing strategy.
  • Going Viral (Pedro de Bruyckere)

    1. 1. Word of Mouth
    2. 2. Viral campaigns where the real purpose is hidden.
    3. 3. Mediasmart?
    4. 4. Technology vs content
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×