Business Models for the Social Web

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Michael Altendorf

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Business Models for the Social Web

  1. 1. Business Models for the Social Web Safer Internet Forum 21/10/2010 Michael Altendorf michaelaltendorf@adtelligence.de www.adtelligence.de
  2. 2. Web: www.adtelligence.de | Email: info@adtelligence.de | Tel: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim Overview Business Models for Social Networks Advertising is the basis of nearly every business in the Social Web Indirect Advertising Virtual- & e- Commerce Market Intelligence  The major pillar of every online community  Targeting of “real” audiences is highly valuable for advertisers like Nike, Samsung or Apple  E-Commerce shops want to offer their products to the right audiences  E.g.: combining profile data such as taste in music with online shopping experiences  High potential with new technology  Problems with data security and privacy will probably emerge  “Pay with profile data” as a new business model Direct Subscription Freemium Virtual Goods  Freemium = Basic service for free, premium services available for a charge  Revenue models for communities with older audiences like Linkedin or Xing  Often with high security and privacy standards  Dating platforms as early adopters  Very interesting model  Paying for music and digital goods with virtual items or currency  Major revenue model in Asia and on many gaming sites
  3. 3. Web: www.adtelligence.de | Email: info@adtelligence.de | Tel: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim Revenue Models of different Social Networks Freemium Advertising E-CommerceVirtual Goods Gaming Advertising E-CommerceVirtual Goods Gaming Advertising Virtual Goods Advertising E-Commerce Gaming Subscription Advertising Advertising E-CommerceVirtual Goods Gaming Advertising E-Commerce E-Commerce
  4. 4. www.adtelligence.de www.facebook.com/adtelligence Thank You
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