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Xs2 Lukas Pauka presentatie: Promise of mobile for retail
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Xs2 Lukas Pauka presentatie: Promise of mobile for retail

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Presentation during the Event Hup Holland Hup. Lukas Pauka presented: "Promise of Mobile for Retail" in the Headquarters of Sunweb.

Presentation during the Event Hup Holland Hup. Lukas Pauka presented: "Promise of Mobile for Retail" in the Headquarters of Sunweb.

Published in: Marketing, Technology, Business

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  • 1. © 2013 XS2. Private and Confidential. All rights reserved. Lukas Pauka Account Director @ XS2 l.pauka@xs2theworld.com
  • 2. © 2013 XS2. Private and Confidential. All rights reserved. Lipton | Eerste Mobiele Sociale Campagne
  • 3. © 2013 XS2. Private and Confidential. All rights reserved. Mobile First | Mobile Marketing Innovation Event
  • 4. © 2013 XS2. Private and Confidential. All rights reserved. ! Channel 5 - XS2 | The Gadget Show 360 (2012)
  • 5. © 2013 XS2. Private and Confidential. All rights reserved. ! Channel 5 - XS2 | The Gadget Show 360 (2012)
  • 6. © 2013 XS2. Private and Confidential. All rights reserved. Google | Smartphone penetratie BE, NL & US (Juni 2014)
  • 7. © 2013 XS2. Private and Confidential. All rights reserved. Google | Percentage dagelijks mobiel internet gebruik BE, NL & US (Juni 2014)
  • 8. © 2013 XS2. Private and Confidential. All rights reserved. Google | Percentage mobiele gebruikers dat aankopen doet met de smartphone BE, NL & US (Juni 2014)
  • 9. © 2013 XS2. Private and Confidential. All rights reserved. Google | Waar worden de online aankopen gedaan in BE, NL & US (Juni 2014)
  • 10. © 2013 XS2. Private and Confidential. All rights reserved. Google | Populairste betaal middelen BE, NL & US (Juni 2014)
  • 11. © 2013 XS2. Private and Confidential. All rights reserved. Google | Percentage gebruikers dat zijn mobiel gebruikt voor zoeken of aankopen van een product BE, NL & US (Juni 2014)
  • 12. © 2013 XS2. Private and Confidential. All rights reserved. Google | Acties na mobiele zoekopdracht (Juni 2014)
  • 13. © 2013 XS2. Private and Confidential. All rights reserved. Google | Acties na mobiele zoekopdracht (Juni 2014)
  • 14. © 2013 XS2. Private and Confidential. All rights reserved. Google | Leeftijdsverdeling mobiele shoppers BE (Juni 2014)
  • 15. © 2013 XS2. Private and Confidential. All rights reserved. Google | Leeftijdsverdeling mobiele coupon gebruikers BE (Juni 2014)
  • 16. © 2013 XS2. Private and Confidential. All rights reserved. Citrix | Mobiele shop tijden (April 2014)
  • 17. © 2013 XS2. Private and Confidential. All rights reserved. Martini Principe; anytime, anyplace, anywhere
  • 18. © 2013 XS2. Private and Confidential. All rights reserved. Shopkick | Social loyalty app
  • 19. © 2013 XS2. Private and Confidential. All rights reserved. Estimode | iBeacons
  • 20. © 2013 XS2. Private and Confidential. All rights reserved. Shopkick - Macy’s | Eigen iBeacon oplossing
  • 21. © 2013 XS2. Private and Confidential. All rights reserved. Shopkick - Macy’s | Eigen iBeacon oplossing
  • 22. © 2013 XS2. Private and Confidential. All rights reserved. XS2theworld | Loyalty Mobile (W.I.P.)
  • 23. © 2013 XS2. Private and Confidential. All rights reserved. XS2theworld | Loyalty Mobile (W.I.P.)
  • 24. © 2013 XS2. Private and Confidential. All rights reserved. Apple | Passbook Coupons
  • 25. © 2013 XS2. Private and Confidential. All rights reserved. PricerAB - Media Markt | Interactieve prijskaart
  • 26. © 2013 XS2. Private and Confidential. All rights reserved. PricerAB - Media / Saturn | Interactieve prijskaart
  • 27. © 2013 XS2. Private and Confidential. All rights reserved. Miss Etam | iPad op toonbank; omzet + 1,5%
  • 28. © 2013 XS2. Private and Confidential. All rights reserved. Amazon | Dash
  • 29. © 2013 XS2. Private and Confidential. All rights reserved. Google | Android Wear
  • 30. © 2013 XS2. Private and Confidential. All rights reserved. Emotiv | Insight
  • 31. © 2013 XS2. Private and Confidential. All rights reserved. Vragen
  • 32. © 2013 XS2. Private and Confidential. All rights reserved. De kracht van Mobile · Real time communicatie · Uitgebreide targeting mogelijkheden · 1 op 1 interactie tools · Hoge attentiewaarde en response-ratio’s · Location aware · Uitstekend te integreren met andere media
  • 33. © 2013 XS2. Private and Confidential. All rights reserved. Loyalty programma’s voor retailers · Bestaande klant relaties te verdiepen met gepersonaliseerde communicatie; · Real time gegevens te verzamelen van individuele klanten, op basis van locatie; · Data te gebruiken om aanbiedingen te versturen, die relevant zijn voor individuele klanten, zelfs ‘on the move’; · Kosten te verlagen van productie en distributie
  • 34. © 2013 XS2. Private and Confidential. All rights reserved. Mobile Loyalty | Gebruikers ervaringen om rekening mee te houden · Teveel spam e-mails en junk mailings (44%) · Teveel voorwaarden en restricties (38%) · Beloningen hebben te weinig of geen waarde (37%) · Moeilijk om punten te verzilveren (35%) · Toegevoegde waarde om lid te worden is te beperkt (32%) · Geen persoonlijke / getargete communicatie (19%) · Onvoldoende persoonlijke aandacht (16%) · Ingewikkeld om persoonlijke programma informatie te vinden (9%)
  • 35. © 2013 XS2. Private and Confidential. All rights reserved. Labwerk | Tulpenland
  • 36. © 2013 XS2. Private and Confidential. All rights reserved.
  • 37. © 2013 XS2. Private and Confidential. All rights reserved. The Locomotive Act 1865 | Red Flag Act
  • 38. © 2013 XS2. Private and Confidential. All rights reserved. Carrefour | Villeneuve-la-Garenne
  • 39. © 2013 XS2. Private and Confidential. All rights reserved. Walmart | Scanandgo ! Coupons Personalized offers http://wm5.walmart.com/scanandgo
  • 40. © 2013 XS2. Private and Confidential. All rights reserved. TableXI Web vs. App
  • 41. © 2013 XS2. Private and Confidential. All rights reserved. TableXI Web vs. App
  • 42. © 2013 XS2. Private and Confidential. All rights reserved. Urban Outfitters | Wanalo
  • 43. © 2013 XS2. Private and Confidential. All rights reserved. Urban Outfitters | Wanalo