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Offering an outsourced, elastic, pay-as-you-go computing infrastructure, cloud computing services can deliver clear cut benefi ts to a host of companies. Today, however, security concerns are a big barrier to many clients’ adoption of cloud services. To boost market share and gain competitive distinction, cloud service providers need to add the security infrastructure that safeguards clients’ sensitive data and fosters trust. This white paper outlines the path cloud providers can take to start building trust into cloud deployments, and details the approaches and capabilities organizations need to make this transition a reality.