Your SlideShare is downloading. ×
0
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Safa rahal
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Safa rahal

297

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
297
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. E-COMMERCE STRATEGIES FORHOTELS By: Safa Rahal Revenue & E-Commerce Manager Coral Suites Al Hamra Hotel
  • 2. CORAL SUITES AL HAMRABEIRUT, LEBANON 4 star hotel 38 rooms & 63 Suites 1 outlet, 1 meeting room & 1 ballroom Chain of Coral Hotels & Resorts Managed by (HMH) Hospitality Management Holdings Regional:Prepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 3. CSH MARKET SEGMENT MIXDISTRIBUTION OF BOOKINGS (YTD) 2011 2012 Other Other 18% OTAs 17% 24% OTAs 32% BAR Brand Bar 20% Site 23% 12% Brand TAs Site TAs 10% 18% 26%Prepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 4. CSH CONTRACTED OTA’SPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 5. MANAGING & DISTRIBUTION All OTA’s are managed through an Online Distribution Management Software / XML Interfaced Inventory VS. Allotment InventoryPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 6. ONLINE PROMOTIONSPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 7. TRIP ADVISOR Guest Comments: Continuous monitoring Intercepting customer complaints as early as possible Instant corrective actionPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 8. TOP RATING & VISIBILITYMAINTAINING THE “GOLDEN TRIANGLE” Sales Volume Availability Conversion (bookings per visitor) Cancellation % Profile Content Guest reviews Rate Parity Invoice PaymentsPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 9. ENHANCING BRAND WEBSITE  Exclusive Promotions  Rewards & Loyalty Programs  Corporate event promotions  Business Listings through Trip advisorPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 10. E-COMMERCE STRATEGY Exposure on new potential OTA’s Driving traffic to brand website Customer Satisfaction & positive reviews Exposure through Social MediaPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 11. KEY ELEMENTS FOR A SUCCESSFULE-COMMERCE STRATEGY Employ all OTA’s & Social Media (Exposure, promote & Interaction) Continuous monitoring (Content, availability & rates) Focus on customer reviews – retaining customers & maintaining relationshipsPrepared By: Safa Rahal - Revenue & E-Commerce Manager
  • 12. Prepared By: Safa Rahal - Revenue & E-Commerce Manager

×