QUESTION HEADLINE This is a great way to single out your prospect and get him to agree with you. When the prospect reads the headline, he automatically answers the question in his mind. This gets him involved in your sales message without even realizing it.
HOW TO HEADLINE This is another proven winner. It works well for article and book headlines as well.
Using a testimonial as a headline is especially good if it comes from a recognized expert in the field but it doesn’t have to. Add a photo and full name and state to enhance credibility and boost believability. Of course, you must have permission to use the testimonial. And it goes without saying that the testimonial must be genuine and not written by you.
DEADLINE IN THE HEADLINE
This works well for products or brands that are already household names.
OFFER SOMETHING FREE IN YOUR HEADLINE The word free always gets attention.
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