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Copywriting secrets of the masters viral copywriting - brian clarkDocument Transcript
Copywriting Secrets of the Masters: Viral Copywriting Brian ClarkThis special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com
Viral CopywritingMany professional copywriters dont think much of blogs as sales vehicles.Why? Because blogs are not a "direct-response" sales environment, andsome of the very best copywriters are in the direct-response field.Direct-response copywriting is a form of marketing designed to elicit animmediate action that is specific and quantifiable. Meaning, youveessentially got one shot at getting a certain percentage of readers torespond in the way you want them too. The response rate dictates your levelof success.Now, why any copywriter wouldnt want to sell in conjunction with therelationship environment that blogs provide, where you dont have to beatpeople over the head in an all-or-nothing gambit, is beyond me. If you wantto use direct-response materials, just take your blog readers "off road" formore focused education and persuasion. Instead of one shot at the prize,youve got many (albeit softer-pitched) opportunities to turn a readingrelationship into a customer or client relationship.But there is one way that a blog is a direct-response environment:Gaining traffic.Whether you call it viral blogging, creating link bait, or the old-fashionedgetting press, the strategies that direct-response copywriters use are directlyapplicable to generating publicity in the blogosphere. Copywriting is anessential element to all great publicity efforts, but in the information-overload blogging realm, direct-response techniques will help you grabsomeones valuable attention, and keep it.One of the most effective direct-response techniques is storytelling, mixed inwith various psychological triggers and all polished with basic copywritingtechniques. But the real magic happens well before a word is written - in theformulation of the story itself.Now, apply the direct-response methodology to blogging, and your quest forlinks. You want to write things that truly connect with people, and that alsoresult in a direct, specific and quantifiable action -- a link. www.ProCopyWritingTactics.com
Each link, tag and vote you earn has a tendency to create others, dependingon how well your copy offers something of real value to the reader. CheckTechnorati.com for how well you did. Rinse, repeat.Youre now trading words for traffic.These days, traffic from blogs is essential for acquiring new readers andprospects. Add to that the importance that Google and other rankingsystems place on links, and creative copywriting is the new search engineoptimization.Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian: Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list. The Guardian named Copyblogger one of the world’s 50 most powerful blogs. Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009. Technorati says Copyblogger is one of the most popular blogs in the world. The editors of Performancing named Brian Clark the most influential blogger of 2007. www.ProCopyWritingTactics.com
BusinessWeek says entrepreneurs should follow Copyblogger on Twitter. Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books: Linchpin by Seth Godin Meatball Sundae by Seth Godin Trust Agents by Chris Brogan and Julien Smith Internet Marketing From the Real Experts (Contributor) The New Rules of Marketing and PR by David Meerman Scott Free Agent Nation by Daniel Pink Problogger by Darren Rowse and Chris Garrett e-Riches 2.0 by Scott Fox Gravitational Marketing by Jimmy Vee and Travis Miller Career Renegade by Jonathan Fields The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com