Copywriting secrets of the masters seo copywriting is a waste of time for blogs - brian clark


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Copywriting secrets of the masters seo copywriting is a waste of time for blogs - brian clark

  1. 1. Copywriting Secrets of the Masters:SEO Copywriting is a Waste of Time for Blogs Brian Clark This special report is brought to you free courtesy of
  2. 2. SEO Copywriting is a Waste of Time for BlogsGood copywriting skills can help you sell with your blog. But if you think by"copywriting" I mean "SEO copywriting," youd be wrong.In fact, youre probably wasting your time even worrying about traditionalSEO techniques when it comes to blogs. Heres why.Writing for Search EnginesSearch engine optimization ("SEO") copywriting means writing web pagecopy that is optimized to rank well in the search engines. This includesinserting targeted key words in certain places (like titles), and in frequenciesand densities designed to satisfy a particular search engine algorithm.Why isnt this as important anymore? Essentially, SEO experts thinktraditional SEO for blogs is a big waste of time.Humans Matter MoreThe gist of the argument is that when it comes to search rankings,whatswritten ona web page isless importantthan whatother people sayaboutthat web page, and how many times.It all comes down to links.First of all, referral traffic (links from other bloggers) is of higher quality forthe things that matter most - subscriptions and sales.Its like the difference between a prospect who is sent your way from ahappy former client, measured against someone who finds you in the YellowPages.But this also impacts your search engine rankings. The algorithms favor sitesand pages with incoming, non-reciprocal links from body text - in otherwords, express recommendations fromother people. And much more weightis placed on the words used in those links (anchor text) than the words onthe page linked to.Just ask George W. Bush.You wont find the words "miserable failure" anywhere on the biography pageof the current U.S. President, and yet that page ranks number one for the
  3. 3. search term in Google. Thats because a whole bunch of other people(mostly bloggers) decided to link to Ws bio with the anchor text "miserablefailure," and obtained top ranking.The trend of search engines favoring what others say is intensifying. Justlike offline, word of mouth matters most.As mentioned above, search engines like Google already incorporate userfeedback (links + anchor text) in their algorithms. When people link to andtag the posts of other bloggers on social book marking sites, and tagging ismore fully integrated into the current version of search, rankings will rely onrecommendations even more.The end result will be better search, and the end of traditional SEOtechniques.Content Matters MostThis is why traditional (not SEO) copywriting skills that catch and holdreader attention are important for bloggers. I would argue that greatcopywriting is the new SEO for bloggers, if it gets you positive links fromothers. And since blogging is a new form of public relations, and PR dependson great copywriting...Well, you get my point.So, maybe you should quit worrying about SEO and start producingincredible content and networking in your niche. Copywriting techniques willhelp you excel in both.Dont be Search Engine UglyNow, for that grain of salt. Theres no reason to completely ignore things likekeywords in your writing. For one thing, it can influence the anchor text thatis used to link to you, which is a good thing.For example, take this article. Its got the keyword phrase "seo copywriting"right up front in the post title, and yet the headline still manages to beprovocative. Theres no reason why you shouldnt strive for human titillationand keyword relevancy.But... if you have to choose between the two, go for the human factor firstand foremost.
  4. 4. So, optimize your post URLs and include your keywords, but beyond that, letit go.Search engine algorithms come and go, but human nature remains thesame.Tread the fine line between writing to please your human visitors and thesearch engine spiders with AWAI’s SEO Copywriting Success Course.Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on Twitter
  5. 5. Brian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of