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Copywriting Secrets of the Masters - Building Traffic the Smart Way - Why Not All Traffic is Created Equally - Brian ClarkDocument Transcript
Copywriting Secrets of the Masters:Building Traffic the Smart Way: Why Not All Traffic is Created Equally Brian Clark This special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com
Building Traffic the Smart Way: Why Not All Traffic is Created EquallyWe all need traffic. And because smart blogging tends to attract links, awhole lot more people have started blogging and creating "link bait" content.But youve also got to think about how that traffic will perceive you when itstops by, and whether those visitors will likely ever return.Are you a professional looking for new clients? Are you selling novelty items,or expensive modern art? Do you cater to a sophisticated advertisingdemographic, or are you after more of a Blue Collar Comedy crowd?You should also be thinking about the type of traffic that you attract, ratherthan just the quantity. Posting the latest goofy video making the rounds onYou Tube on your law firm blog might bring in some traffic, but Im not sureit would have translated into a spike in retainer agreements.Heres another example: I recently posted an article that used the Spanishintroduction to an alternative rock song as an illustration of the point Iwanted to make. Making that point to my English-speaking audiencerequired a translation. Within days I began getting search engine traffic frompeople who wanted to know what that Spanish intro means in English,thanks to the fact that the article leads off with both versions.Now, having one alternative rock fan find another--who also happens to blogabout copywriting--isnt a bad thing. But its likely theyll just leave afterfinding what they want, never to be seen again.Targeted traffic is more valuable than tons of traffic. Unless of course thetons of traffic is targeted.Say that five times fast. www.ProCopyWritingTactics.com
Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian: Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list. The Guardian named Copyblogger one of the world’s 50 most powerful blogs. Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009. Technorati says Copyblogger is one of the most popular blogs in the world. The editors of Performancing named Brian Clark the most influential blogger of 2007. BusinessWeek says entrepreneurs should follow Copyblogger on Twitter. Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books: Linchpin by Seth Godin Meatball Sundae by Seth Godin Trust Agents by Chris Brogan and Julien Smith Internet Marketing From the Real Experts (Contributor) The New Rules of Marketing and PR by David Meerman Scott Free Agent Nation by Daniel Pink Problogger by Darren Rowse and Chris Garrett e-Riches 2.0 by Scott Fox Gravitational Marketing by Jimmy Vee and Travis Miller Career Renegade by Jonathan Fields The Referral Engine by John Jantsch www.ProCopyWritingTactics.com
Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com