Copywriting secret of the masters the real meaning of good writing - john forde


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Copywriting Articles by John Forde

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Copywriting secret of the masters the real meaning of good writing - john forde

  1. 1. Copywriting Secret of the Masters: The Real Meaning of "Good Writing" by: John Forde
  2. 2. The Real Meaning of "Good Writing"Michael Masterson once said, "If any wish to write in a clear style, let him befirst clear in his thoughts; and if any would write in a noble style, let himfirst possess a noble soul."No, wait. Goethe said that.But I assure you, Masterson meant the same thing when he said, over thephone the other day, "You know what makes good writing? A good thought,tightly expressed. Clear thinking. If you havent got that, it doesnt matterhow pretty you make your prose."How true … how humbling.How many times have you tried to climb into a book dripping with deliciousadjectives and adverbs … only to find it bores you silly?How many tight, plot-powered novels have to sell out before the literaryglitterati fess up and pay due homage?Good copy sticks to the same principle. "One idea, tightly expressed," saysMasterson, "is much stronger than a heap of notions tangled in a mess."Discover the art to writing tight, compelling copy that sells with AWAI’sAccelerated program for Six-Figure Copywriting.
  3. 3. John Forde:A Master at WritingMore Controls More Often"If you write copy … how many chances to sell your talents to the businessesyou know and trust have you overlooked? Company websites … local salesbrochures … online ads and sales letters … print ads in local papers … evenP.R. pieces or ezine editorial.It might be the small gigs that get you started. It might be the bigopportunities that let you smack the cover off the ball at your first at bat.Either way, I’ve met plenty of people who had no grasp about what rolecopywriters play.Masterson’s [Accelerated Program for Six-Figure Copywriting] offers themost thorough and well-organized approach to the subject I’ve seenanywhere. There’s not a technique or secret in there that I haven’t foundhelpful over the years. I owe a great deal of my own success to MikeMasterson. And I tell him so regularly. As for the program, I’d recommend itto anybody – not just direct-mail copywriters, but anyone who’s trying to geta grip on what makes marketing work."— John FordeJOHN FORDE has been writing winning controls for going on two decadesnow. He’s made untold millions for clients in the financial, health, and travelindustries. John also works as a copy coach, hosting intense seminars fortwo or three hundred marketers and copywriters at a time.John Forde also writes the successful and very useful eletter, TheCopywriter’s Roundtable.