Copywriting secret of the masters   romance that lasts a lifetime - michael masterson
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Copywriting secret of the masters romance that lasts a lifetime - michael masterson

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Copywriting Articles by Michael Masterson

Copywriting Articles by Michael Masterson

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Copywriting secret of the masters   romance that lasts a lifetime - michael masterson Copywriting secret of the masters romance that lasts a lifetime - michael masterson Document Transcript

  • Copywriting Secret of the Masters: “Romance That Lasts a Lifetime” by: Michael Masterson This special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com
  • “Romance That Lasts a Lifetime” “Many marketing experts like to compare business to war.“I don’t like the martial metaphor, because it views the customer asthe enemy – as someone to be tricked or bullied into submission.As a short-term strategy, this can sometimes seem to make sense.And the direct-response universe abounds in promotional copy thatbadgers, beats, or bullshits the customer into making a purchase.Smart marketers and copywriters avoid this sort of approach,because they know that, in the long run, it is destructive and self-defeating.“Business should not be like war. It should be like love. And not asteamy, one-night-stand kind of love, but a mutually beneficial,steadily improving romance that lasts a lifetime.” – Michael Masterson www.ProCopyWritingTactics.com
  • MICHAEL MASTERSON – There is no one more qualified and experienced than copywriter,entrepreneur, and business-builder Michael Masterson to teach you the art, craft, andbusiness of copywriting.Michael started his first business – a fifth-grade publishing venture – at age 11.After finishing grad school at the University of Michigan in 1975, he spent two years in thePeace Corps, where he began his writing career.Several years later he was working as a writer for a small newsletter publishing company inWashington D.C. Then, in 1982, he learned the art of copywriting and launched the first ofdozens of successful direct-marketing ventures, many of which have become multi-milliondollar companies.All told, he’s been directly involved in the generation of over ONE BILLION DOLLARS of salesthrough the mail and online.He’s also a highly successful author. He’s published more than a dozen books, includingseveral which have become Wall Street Journal, Amazon.com or New York Timesbestsellers.Today, Michael consults mainly for newsletter publishing giant Agora, Inc., and writesregularly for Early To Rise, one of the most popular self-improvement newsletters on theInternet, and for The Golden Thread, AWAI’s weekly copywriting newsletter.But there’s more to Michael Masterson than just his writing and business skills.Michael also has a knack for taking just about anyone with a burning desire to upgrade hislifestyle – no matter what his background or education – and transforming him (or her) intoa top-notch copywriter:  He’s the one responsible for transforming Paul Hollingshead from a 35-year-old minimum-wage grocery store stock boy into a copywriter earning upward of $300,000 a year … and Don Mahoney from a woodworker to a $300,000-a-year copywriter living in Miami Beach …  He’s mentored other copywriters who have gone on to generate hundreds of millions of dollars in sales each year through their copy …  He’s shown people in their 50s and 60s – people preparing for retirement – how to successfully change careers and become well-paid freelance copywriters …  He’s taken young people fresh out of college – with no “life experience” at all – and turned them into top-notch copywriters and newsletter journalists …  He’s taught housewives, bartenders, and laborers to excel …  He’s even helped “professionals” – doctors and college professors – leave successful careers to enjoy the big money and stress-free lifestyle copywriting offers … Discover how Michael can do the same for you with his AWAI Accelerated Program For Six Figure Copywriting. Michael Masterson www.ProCopyWritingTactics.com