8 point copywriting checklist

8 Point Copywriting Checklist

1. Does your headline draw the prospect into the sales copy?

2. Does your letter have a big benefit or promise? Does this tie into the prospect’s core desire?

3. Is the letter focused on the benefits the reader will gain? The focus of the letter should be on the reader and not on you or your company or even the product.

4. Have you written the letter in a conversational tone, as if you are having a conversation with the person?

5. Is your lead strong? The lead needs to be short and to the point. Don’t
waste time ‘warming up.

6. Have you created word pictures or mental movies to make the most important points come to life?

7. Have you used a false close? A false close as the name suggests is where you start to wrap up your sales argument and then instead of presenting a call to action you present another benefit. Doing this makes the prospect feel as if he is getting more value than he bargained for.

8. Have a strong P.S.

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8 point copywriting checklist

by Sadiyya Patel

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