6   Types of Proof
<ul><li>You need to back up the claims you make with proof.  </li></ul><ul><li>Here are 5 types of proof to make the claim...
<ul><li>Specific studies that  </li></ul><ul><li>back-up your claims </li></ul>
<ul><li>2. Facts & Figures </li></ul>
<ul><li>3. Testimonials or endorsements from an authority figure </li></ul>
<ul><li>4. Author’s credentials, experience, degrees etc. </li></ul>
<ul><li>5. Awards the product or company has received. </li></ul>
<ul><li>6. “As seen on....” TV/ The Today Show/ Oprah etc </li></ul>
<ul><li>Robert Bly Learn  more   </li></ul><ul><li>Direct Response Marketing Secrets   </li></ul><ul><li>from  Bob Bly. ht...
Upcoming SlideShare
Loading in …5
×

6 types of proof

718 views
658 views

Published on

6 types of proof

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
718
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 types of proof

  1. 1. 6 Types of Proof
  2. 2. <ul><li>You need to back up the claims you make with proof. </li></ul><ul><li>Here are 5 types of proof to make the claims you make more believable. </li></ul>
  3. 3. <ul><li>Specific studies that </li></ul><ul><li>back-up your claims </li></ul>
  4. 4. <ul><li>2. Facts & Figures </li></ul>
  5. 5. <ul><li>3. Testimonials or endorsements from an authority figure </li></ul>
  6. 6. <ul><li>4. Author’s credentials, experience, degrees etc. </li></ul>
  7. 7. <ul><li>5. Awards the product or company has received. </li></ul>
  8. 8. <ul><li>6. “As seen on....” TV/ The Today Show/ Oprah etc </li></ul>
  9. 9. <ul><li>Robert Bly Learn more </li></ul><ul><li>Direct Response Marketing Secrets </li></ul><ul><li>from Bob Bly. http://procopywritingtactics.com/BlyDirectResponseSecrets </li></ul>

×