6 types of proof

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6 types of proof

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6 types of proof

  1. 1. 6 Types of Proof
  2. 2. <ul><li>You need to back up the claims you make with proof. </li></ul><ul><li>Here are 5 types of proof to make the claims you make more believable. </li></ul>
  3. 3. <ul><li>Specific studies that </li></ul><ul><li>back-up your claims </li></ul>
  4. 4. <ul><li>2. Facts & Figures </li></ul>
  5. 5. <ul><li>3. Testimonials or endorsements from an authority figure </li></ul>
  6. 6. <ul><li>4. Author’s credentials, experience, degrees etc. </li></ul>
  7. 7. <ul><li>5. Awards the product or company has received. </li></ul>
  8. 8. <ul><li>6. “As seen on....” TV/ The Today Show/ Oprah etc </li></ul>
  9. 9. <ul><li>Robert Bly Learn more </li></ul><ul><li>Direct Response Marketing Secrets </li></ul><ul><li>from Bob Bly. http://procopywritingtactics.com/BlyDirectResponseSecrets </li></ul>
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