Transcript of "Emerging Digital Screen Media Trends"
emergingdigitalscreenmediatrendsMARCH 7, 2012
LINDA HOFFLANDERchief strategy officer, saddle ranch digital
SADDLE RANCH DIGITAL Customer. Challenge. Solution. we know our customers, we identify business challenges, we deliver solutions
trends from who’s POV?from the back-end: TECHNOLOGY SOLUTION PROVIDERS POVfrom the middle: DIGITAL SCREEN MEDIA DEPLOYERS POVfrom the front-end: CUSTOMERS POV
business model shiftingintegration maturationbusiness intelligence as a driverexperiential: interaction and transaction
example: the consumer buying pattern shift traditional ‘bricks and mortar’ introduces their mobile phone or tablet to their in-store experience brings the store to the consumer via technology through a variety of channels and media SOURCE: Alison Paul, Vice Chairman and U.S. Retail and Distribution Leader of Deloitte
the challengeevolving ‘bricks and mortar’ tomeet the changing consumer andretail spaces
the expectation of integration is now integration maturationmobile. on-line: tablet and PC. POS system. business intelligence. database. digital signage. experientialTREND
mobile. experiential.Yankee Group research expects the smartphonemarket will soar to more than 175 million devices by2015, up from 97 million in 2011.11. SOURCE: Enterprise Mobility – eWeek By: Clint Boulton, 2012-01-16 With Stats from Yankee Group. Android, iOS Will Comprise 74% ofSmartphones Purchased.PHOTOS COURTESY OF iSIGN AND COMQI.
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TECHNOLOGY TRENDSfdsfdas video walls• large format• all-in-one displays• clean LCD displays• digital menu boards (service environments)• cloud technology• interactive displays• LED solutions• mobile convergence• outdoor LCD displays• small screens/higher functionality
BUSINESS TRENDSTHIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE…fdsfdas• innovation• integration• leveraging business intelligence• digital media• enhanced supply chain management• focusing on Brand• reduced store footprint (in retail)• talent and training
CONSUMER TRENDSfdsfdas control• increased• increased mobile usage• increased tablet usage• reduced brand loyalty (GenY)• price and inventory shopping• looking to social media for buying opportunities
ROIincreased performancelowering total cost of ownershipreduced floor spacereduced communication costs
key take awaysconsider all POV’sask the best questionsunderstand YOUR customer’s needsidentify business challengesdeliver solutions/results
SADDLE RANCH DIGITAL Booth #C11 & #431 Saddle Ranch Digital creates dynamic content solutions that engage audiences via digital signage and across other technology driven platforms. Our creative services include the design and production of still graphic templates/menu-board style content,animated graphics and fully customized content programming that can incorporate b-roll /secondary footage, on-screen talent, customized graphics, animation and dynamicvisual/audio effects. Our solutions deliver content that directly affects the businesschallenges of your organization.Award winning content strategy and production. With roots in Hollywood filmproduction and digital place-based media, we bring over 25 years of content creationexperience to our work delivering high-impact digital media for all size screens. We leadwith performance focused content as the most critical business factor. A simple focusthat’s proven successful for our clients.www.SaddleRanchDigital.com
LINDA HOFFLANDER Chief Strategy Officer Saddle Ranch Digital email@example.com 952.201.3248Linda adds more than twenty years’ experience in the consulting, business development,technology, and communication industries. She specializes in corporate strategicplanning as it relates to the business case, design, deployment, and maintenance ofdigital screen media networks.Past experience includes senior-level and executive positions with several internationaland national firms including The Handa Group, a digital screen media consulting groupbased in Minneapolis, Wireless Ronin Technologies, Inc., where she served as vicepresident and chief marketing officer, John Ryan Performance and others.A noted public speaker, Linda is a recognized expert in digital screen media: digitalsignage, digital menu boards, and interactive touch screens. She lectures and providescoaching and strategic planning support to executives, corporations, and organizationalleaders and employees in harnessing the power of technology based solutions.